Provides Lift and Volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
- VP/VA Copolymer
- Polyquaternium 77
Neutral on lift.
Styler / Volumizer, polymer-set
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: ulta.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a volumizer
$7.94/oz at 3.4 oz, more than 70% of the 143 volumizers , which mostly run $3.31–9.38/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Synthetic hold polymers, the firmest kind of hold.
Film formers with little to soften them, so expect a cast to scrunch out.
Middle of the range: noticeable on fine hair, light on coarse hair.
The brand claims humidity resistance; the ingredient list cannot confirm it.
No absorbent powders or starches.
No oils or butters in the list.
No fast-drying alcohol in the list.
The silicones here are the water-soluble kind.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Polysorbate 20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Polyquaternium 77 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| PEG-12 Dimethicone | emollient | Softens and smooths the strand | Shine |
| PEG-7 Glyceryl Cocoate | emulsifier | Keeps oil and water mixed | Softens |
| Caprylyl Glycol | preservative | Keeps the product from spoiling | Moisturizes |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Listed in the first three ingredients, it is likely a structural part of this formula.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Listed in the first three ingredients, it is likely a structural part of this formula.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A positively charged conditioning polymer that leaves a thin film to cut static and ease combing.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A water-soluble silicone that smooths without the build-up concern of standard silicones.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
A coconut-derived emulsifier that softens a cleanser and reduces the stripped feeling.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.4 oz
Priced above the products that do the same job. Stores sell it above the $6 line; products that do this job typically go for about $15 at this size.
Formula
The formula carries the systems a volumizer is built around, and it sits in the middle of the range for volumizers per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Worth skipping for anyone who will not scrunch out a cast, very dry or very humid climates, or silicone-free routines
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Provides Lift and Volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
Neutral on lift.
Reduces hair loss from breakage by 64%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Mends 96% of split ends
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Protects Against Heat Damage up to 450F
Heat protection is a performance claim; an ingredient list cannot confirm it.
Only lab testing can show this.
Reduces frizz in high humidity for up to 24 hours
Humidity resistance is measured in a lab, not read off a label; film formers can help.
May help, but not measurable here.
Keratin Amino Complex
No protein or amino acid appears in the ingredient list.
—
Not in the ingredient list.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Keeps frizz under control while adding shine
reviewer with wavy hair, 5-starGives strong volume boost on fine hair while protecting from heat
reviewer Ashley from Las Vegas, fine hair, 5-starHair looks healthier and feels thicker within days of use
reviewer Mariah from Arizona, wavy hair, 5-starHair looks and feels amazing, gets compliments on shine
reviewer Candy from NJ, 5-starLeft hair feeling dull and heavy rather than voluminous, hard to comb through
reviewer with very thin, sparse hair, 2-star