24-hour style retention as part of the JoiFULL system
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Joico
JoiFULL Volumizing Styler for Plush, Long-Lasting Fullness & Lift
Styler / Volumizer, polymer-set
- Styler
- volumizer
- gel cream
- Sulfate-free
- Moisture-rich
- Cruelty-free · PETA-listed
Size3.4 fl oz
Price$19.49seen at one store · 3.4 oz
Price / oz$5.73/ozat 3.4 oz
Where to buy2 stores · $19.49–26.50
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 24 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Hold system
High
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Prominent
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 24 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Set with a dryer
Not in your profile
Humidity resistance
High
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
15 ingredientsA short list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a volumizer
$5.73/oz at 3.4 oz, more than 51% of the 143 volumizers , which mostly run $3.31–9.38/oz. The cost less.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-hungry hairthat stretches and stays stretched when wet
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Maybe skip if
Curly-method routinesthese silicones need a detergent to remove
Protein-sensitive hairthat goes stiff or straw-like on protein
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Humidity resistance
Claimed
The brand claims humidity resistance; the ingredient list cannot confirm it.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| PVP | film former | Lays down the film that holds a shape | Holds |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Polyquaternium-4 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Polyimide-1 | film former | A supporting film former | Holds |
| Laurdimonium Hydroxypropyl Hydrolyzed Keratin | conditioning agent | Adds slip, lower in the list | Protein |
| Hydrolyzed Rice Protein | film former | A supporting film former | Protein |
What the list leaves out, and what it carriesThe list carries no sulfates, drying alcohols, or fragrance. Protein sits high: this is a strengthening step rather than a moisture one. Water-insoluble silicones that need a detergent wash to remove.
Full ingredient list (15)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
PVP
General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
May not suitClimate-sensitive or frizz-prone hairThe film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.
- film former
- polymer
-
3
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
4
Polyquaternium-4
General function
A cellulose-based hold polymer used in gels and sprays for flexible set.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
5
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
7
Polyimide-1
General function
A flexible hold polymer used for touchable styling and humidity resistance.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
8
Laurdimonium Hydroxypropyl Hydrolyzed Keratin
General function
A keratin given a positive charge so it deposits where hair is damaged, conditioning and firming in one ingredient.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- conditioning agent
- film former
- protein
- hydrolysed protein
-
9
Hydrolyzed Rice Protein
General function
A light plant protein that adds body and shine, popular in volume products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
10
Arginine Hcl
General function
A salt form of the amino acid arginine, used for moisture binding and to adjust pH.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
- humectant
-
11
Nelumbo Nucifera Flower Extract
- botanical extract
-
12
Rosa Canina Fruit Oil
General function
Rosehip oil, used in small amounts for antioxidants and a light finish.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- antioxidant
-
13
Bambusa Vulgaris Stem Extract
- botanical extract
-
14
Mica
General function
A mineral that adds shimmer or opacity to the product. It affects how the bottle looks, not how hair behaves.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- mineral
- opacifier
-
15
Titanium Dioxide
General function
A white mineral pigment that makes a product opaque or pearly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- opacifier
- mineral
What the whole list adds up to
- 5 film formers
- 3 polymers
- 2 solvents
- 2 humectants
- 2 conditioning agents
- 2 emollients
- 2 proteins
- 2 hydrolysed proteins
- 2 botanical extracts
- 2 colourants
- 2 minerals
- 2 opacifiers
- 1 silicone
- 1 conditioning agent
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.4 oz
Seen at
$19.49
Good value under
$4
Priced above the products that do the same job. Stores sell it above the $4 line; products that do this job typically go for about $9 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
3.4 ozusual store sizeBest per ounce
-
KingSize Big & Tall
$19.493.4 oz · $5.73/ozOct 22Lowest per oz
-
Ulta
$26.503.4 oz · $7.79/ozAug 27
-
Ulta
$26.50Aug 25
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.49 is the price we have observed for the 3.4 oz. We need three stores before we call a price commonly seen.
- Good value under $4 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.15/oz; at 3.4 oz that is $4. Under that line you are paying less than most of them.
- About $9 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.4 oz.
Formula
10
Formula score
10 of 10
A complete formula at an ordinary price: mid-range per ounce among volumizers, with the working systems in place.
How the score is counted
- 6 products that do the same job cost less per ounce
- Costs more per ounce than 51% of the 143 volumizers we’ve priced
- Covers 6 of the 6 things a volumizer should do
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
TRESemmeLowest cost per oz
Keratin Smooth Weightless Whipped Shaping Mousse
$1.07/oz $4.66/oz less
- Protein
- Alcohol-free
- No aerosol
- Function
- Also
Garnier FructisClose function
Curl Shine Conditioning Jelly
$1.18/oz $4.55/oz less
- Protein-free
- Alcohol-free
- No aerosol
- Function
- Also
AlternaClose function
Caviar Anti-Aging Multiplying Volume Styling Mousse
$3.90/oz $1.83/oz less
- Protein
- Alcohol-free
- Medium weight
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for curly-method routines, hair that stiffens on protein, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
long-lasting humidity and frizz protection
Humidity resistance is measured in a lab, not read off a label; film formers can help.
- PVP
- Polyquaternium-4
- Dimethicone
Stated by brand
May help, but not measurable here.
thermal protection up to 450F
Heat protection is a performance claim; an ingredient list cannot confirm it.
- PVP
- Polyquaternium-4
- Dimethicone
Stated by brand
Only lab testing can show this.
adds shine without weighing hair down
The formula carries a recognised shine system — silicone, oil, or light ester.
- Dimethicone
- Rosa Canina Fruit Oil
Supported
Reflects light for visible shine.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Fullness from styling lasts through the day compared to other volumizers tried before
5-star Ulta reviewerOnly takes a tiny amount and produces a visible improvement in fullness for fine or thinning hair
fine/thinning-hair Ulta reviewerHair gets a greasy feeling by afternoon even with a small amount applied
1-star Ulta reviewerFeels heavy on truly fine hair even at minimal product amounts
fine-hair Ulta reviewerResults vary by hair type: some find it transformative for volume, others report stickiness and weight
aggregate Ulta reviewer sentimentMore from Joico
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 4 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
