Enhances Volume
It reads light on the strand, which is what volume claims depend on.
- Sclerotium Gum
- Hydrolyzed Rice Protein
- Maltodextrin
Supported
Leaves room for lift.
Product image coming soon
Innersense Organic Beauty
I Create Volume Styling Gel - Orange Blossom
Styler / Gel, medium-hold
- Styler
- gel
- Sulfate-free
- Silicone-free
Size10 fl oz
Price$28seen at one store · 10 oz
Price / oz$2.80/ozat 10 oz
Where to buy1 store · $28.00–28.00
Manufacturer page: innersensebeauty.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Hold (as stated)
Medium
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
22 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand website · Ulta
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a gel
$2.80/oz at 10 oz — more than 58% of the 155 gels , which mostly run $1.19–3.51/oz. The cost less.
Great for
no fragrance (parfum) on the label
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Maybe skip if
Anyone who dislikes a castthe film formers here can set firm
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Medium
A medium hold, as stated by the brand.
Hold system
Natural gum
Natural gums do the holding — softer, and it re-wets more easily.
Cast risk
Likely
Film formers without much softening them — expect a cast to scrunch out.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Aloe Barbadensis Leaf JuiceAloe Barbadensis (Aloe Vera) Leaf Gel* | humectant | Pulls water into the hair | Moisturizes |
| Guar GumCyamopsis Tetragonolobus (Guar) Gum* | gum | The hold system — natural gums, softer than a synthetic polymer | Holds |
| Sorbitol | humectant | Pulls water into the hair | Moisturizes |
| Sclerotium Gum | film former | Lays down the film that holds a shape | Holds |
| Citrus Aurantium Amara (Bitter Orange) Flower WaterCitrus Aurantium Amara (Bitter Orange) Flower Water* | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Organic Rooibos African Camellia Sinensis Leaf ExtractOrganic Rooibos African Camellia Sinensis Leaf Extract* | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Gluconolactone | humectant | Adds a little water-binding | Moisturizes |
| Hydrolyzed Rice Protein | film former | A supporting film former | Protein |
| LinaloolLinalool† | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Chelators for hard water.
Full ingredient list (22)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Aloe Barbadensis Leaf Juice
· Aloe Barbadensis (Aloe Vera) Leaf Gel*
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
-
3
Guar Gum
· Cyamopsis Tetragonolobus (Guar) Gum*
General function
A bean gum that thickens and gives a slippery feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
-
4
Sorbitol
General function
A sugar-based humectant that adds moisture and a slight cushiony feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
5
Sclerotium Gum
General function
A fermented gum that thickens and gives a slippery, cushioned feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- film former
- gum
- thickener
-
6
Citrus Aurantium Amara (Bitter Orange) Flower Water
· Citrus Aurantium Amara (Bitter Orange) Flower Water*
General function
Water distilled with Citrus Aurantium, standing in for some of the plain water in the formula. It carries scent and marketing more than measurable effect.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
7
Organic Rooibos African Camellia Sinensis Leaf Extract
· Organic Rooibos African Camellia Sinensis Leaf Extract*
General function
An extract from the leaf of Organic Rooibos. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Gluconolactone
General function
A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- humectant
- exfoliant
- hard-water chelator
-
9
Sodium Benzoate
- preservative
-
10
Calcium Gluconate
General function
A mineral salt used in trace amounts to stabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
- salt
-
11
Potassium Sorbate
- preservative
-
12
Hydrolyzed Rice Protein
General function
A light plant protein that adds body and shine, popular in volume products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
13
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Role in this product typeIn styling gel, glycerin helps retain moisture as the product dries, supporting a softer, more flexible finish. The hold itself comes from the formula's film-forming polymers.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cosmetic Ingredient ReviewMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
14
Chamomilla Recutita (Matricaria) Flower Extract
· Chamomilla Recutita (Matricaria) Flower Extract*
- botanical extract
-
15
Eucalyptus Globulus Leaf Extract
· Eucalyptus Globulus Leaf Extract*
- botanical extract
-
16
Ginkgo Biloba Leaf Extract
· Ginkgo Biloba Leaf Extract*
- botanical extract
-
17
Aspalathus Linearis Leaf Extract
· Aspalathus Linearis Leaf Extract*
- botanical extract
-
18
Eucalyptus Globulus Extract
· Eucalyptus Globulus Extract*
- botanical extract
-
19
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
20
Maltodextrin
General function
A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairTakes up oil at the root, which is where fine hair goes flat first.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- absorbent
- film former
- binder
-
21
Honey
· Honey Extract*
General function
A natural sugar-based humectant that holds water against the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- botanical extract
-
22
Linalool
· Linalool†
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 9 botanical extracts
- 5 humectants
- 3 gums
- 3 film formers
- 3 hard-water chelators
- 2 thickeners
- 2 preservatives
- 1 solvent
- 1 exfoliant
- 1 salt
- 1 protein
- 1 hydrolysed protein
- 1 pH adjuster
- 1 absorbent
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 10 oz
Seen at
$28
Good value under
$17
Priced above the products that do the same job. Stores sell it above the $17 line; products that do this job typically go for about $26 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 10 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $28 is the price we have observed for the 10 oz. We need three stores before we call a price commonly seen.
- Good value under $17 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.68/oz; at 10 oz that is $17. Under that line you are paying less than most of them.
- About $26 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 10 oz.
Formula
8
Formula score
8 of 10
The formula carries the systems a gel is built around, and it sits in the middle of the range for gels per ounce.
How the score is counted
- 3 products we score as doing the same job cost less per ounce
- Costs more per ounce than 58% of the 155 gels we’ve priced
- Covers 5 of the 6 things a gel should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
As I AmStronger hold
Curling Jelly
$1.48/oz $1.32/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
Curl JunkieClose function
Pattern Pusha Hair Styling Gel
$1.75/oz $1.05/oz less
- Function
- Also
The DouxLowest cost per oz
808 Base Gel
$1.42/oz $1.38/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance who want a formula with no added fragrance and a curly-method-compatible formula
Biggest tradeoff
Worth skipping for anyone who will not scrunch out a cast, very dry or very humid climates, or people shopping on a budget
Best alternative if not
Consider As I Am Curling Jelly, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Fullness and Expansion
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Adds manageability and shine
Nothing in the list reads as a slip system.
—
Stated by brand
Can’t be confirmed from label.
Medium hold styling lotion
Gums or waxes give some structure, without the polymers that carry a firm hold.
- Aloe Barbadensis Leaf Juice
- Guar Gum
- Sclerotium Gum
Partly supported
Soft structure, not firm hold.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Gives soft, bouncy curls with good volume that hold through day one and two before needing a refresh
Ulta reviewer, 4.4/5 aggregate rating contextOne of the best styling products the reviewer has ever used for consistent curl results
brand-site customer review, 5-starRestores curl pattern and shine, hair feels healthier with regular use
curly-haired repeat customer, 5-star brand-site reviewLeaves hair crunchy all day, no drop in cast after drying
brand-site customer review, 1-starA recent order felt thicker/different consistency than usual and didn't perform as well
repeat buyer noting batch inconsistency, 3-star brand-site reviewMore from Innersense Organic Beauty
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 6 of 12 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.