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Curl Junkie

Pattern Pusha Hair Styling Gel

Styler / Gel, gum-set

  • Styler
  • gel
Size16 fl oz
Price$26 Good valueseen at one store · 16 oz
Price / oz$1.75/ozat 16 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: floral, fruity.

“Fruity-floral scent” (Brand page)

Manufacturer page: curljunkie.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 20 factors we check.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Priced with its peers

$1.75/oz at 16 oz, less than 57% of the 267 gels , which mostly run $1.13–3.78/oz.

Price and stores

Great for

Curl definitionfilm formers hold a clump together

Maybe skip if

this product has a scent
Anyone who dislikes a castthe film formers here can set firm
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Natural gum

Natural gums do the holding, so the hold is softer and re-wets more easily.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Hydroxyethylcellulose gum The hold system: natural gums, softer than a synthetic polymer Holds
Dehydroxanthan Gum film former Lays down the film that holds a shape Holds
Acacia Senegal GumAcacia Gum gum The hold system: natural gums, softer than a synthetic polymer Holds
Xanthan Gum gum The hold system: natural gums, softer than a synthetic polymer Holds
Hibiscus Extract — — Neutral
Camellia Sinensis (Green Tea) Leaf ExtractCamelia Sinensis (Green Tea) Leaf Extract botanical extract A trace plant extract Stabilizes
Panthenol humectant Adds a little water-binding Detangles
Diazolidinyl Urea formaldehyde releaser — Stabilizes
Iodopropynyl Butylcarbamate preservative Keeps the product from spoiling Stabilizes
FragranceFragrance/Parfum fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesFragrance is on the label. Hard-water chelators are present.
Full ingredient list (19)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Hydroxyethylcellulose
    General function

    A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    PubChem
    • gum
    • thickener
    • film former
  • 3 Dehydroxanthan Gum
    General function

    A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    • film former
    • gum
    • thickener
  • 4 Acacia Senegal Gum · Acacia Gum
    General function

    A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    • gum
    • thickener
  • 5 Xanthan Gum
    General function

    A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.

    Role in this product type

    In styling gel, xanthan gum builds viscosity so the product spreads without running. It can also contribute a flexible film that supports light, natural-feeling hold.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    May suit curls or waves that benefit from definition with a flexible, soft-feeling film.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    DependsMaximum-hold styling

    Consider the complete hold system when maximum fixation is the priority: xanthan contributes a flexible film, while stronger hold may depend on additional resins or polymers.

    Jungbunzlauer
    • gum
    • thickener
    • film former
  • 6 Hibiscus Extract
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 7 Camellia Sinensis (Green Tea) Leaf Extract · Camelia Sinensis (Green Tea) Leaf Extract
    General function

    Green tea extract, included for antioxidants and as a marketing-forward botanical.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • botanical extract
    • antioxidant
  • 8 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 9 Sorbitol
    General function

    A sugar-based humectant that adds moisture and a slight cushiony feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • humectant
  • 10 Tocopheryl Acetate
    • antioxidant
    • vitamin
  • 11 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 12 Diazolidinyl Urea
    • formaldehyde releaser
    • preservative
  • 13 Iodopropynyl Butylcarbamate
    • preservative
  • 14 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 15 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 16 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 17 Citronellol
    General function

    A rose-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 18 Benzyl Salicylate
    General function

    A soft floral fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 19 Tetrasodium EDTA
    General function

    Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator

What the whole list adds up to

  • 5 fragrances
  • 4 gums
  • 4 thickeners
  • 4 named fragrance allergens
  • 3 film formers
  • 3 humectants
  • 2 solvents
  • 2 antioxidants
  • 2 vitamins
  • 2 preservatives
  • 1 botanical extract
  • 1 conditioning agent
  • 1 formaldehyde releaser
  • 1 declared fragrance

Ingredient list captured 2026-09-08. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $26 lowest of 2 stores · checked Oct 31
Good value under $46 Under $2.85/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $46 line, and products that do this job typically go for about $58 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $26 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
  3. Good value under $46 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.85/oz; at 16 oz that is $46. Under that line you are paying less than most of them.
  4. About $58 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score
8 of 10

A complete formula at an ordinary price: mid-range per ounce among gels, with the working systems in place.

How the score is counted
  • Costs less per ounce than 57% of the 267 gels we’ve priced
  • Covers 5 of the 6 things a gel should do
  • Salon tier, sold at Brand website
  • Salon tier
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

DavinesClosest function VOLU Hair Mist $4.47/oz $2.72/oz more
  • Protein-free
  • Curly method
  • Lightweight
Differs
  • Cruelty-free
  • Vegan
  • 8.4 oz bottle
Compare
Kinky-CurlyLowest cost per oz Original Curling Custard Natural Styling Gel $2.87/oz $1.12/oz more
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Differs
  • Cruelty-free
  • Masstige tier
  • 8 oz bottle
Compare
As I AmClose function Curling Jelly $4.22/oz $2.47/oz more
  • Protein-free
  • Curly method
  • Lightweight
Function
  • Water-binding (humectants)
Also
  • Cruelty-free
  • Vegan
  • Masstige tier
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for wavy to coily hair

Final decision

Should you buy it?

Only for a specific need
Best user

Curls that need definition who want defined, clumped curls

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or people shopping on a budget

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Defines your pattern with touchable definition and shine

Hold polymers appear without the emollients that usually keep a film from setting firm.

  • Hydroxyethylcellulose
  • Dehydroxanthan Gum
  • Xanthan Gum
Potential conflict

Expect a cast you have to scrunch out.

Light-to-medium hold, naturally derived formula, without stiffness or crunch

Gums or waxes give some structure, without the polymers that carry a firm hold.

  • Hydroxyethylcellulose
  • Dehydroxanthan Gum
  • Acacia Senegal Gum
Partly supported

Soft structure, not firm hold.

Phthalate-free and paraben-free

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

More from Curl Junkie

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources consulted for this product (2 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-09-08.
  • Ingredient references are linked for 10 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-08.

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