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IGK

Good Behavior Flexible Hold Hairspray - 5.0 oz

Styler / Hairspray, medium-hold

  • Styler
  • hairspray
  • spray
  • Sulfate-free
  • Protein-free
Size5 fl ozmost listed · 2 sizes
Price$16seen at one store · 5 oz
Price / oz$6.80/ozat 5 oz
Where to buy2 stores · 2 sizes

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

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Same job for less elsewhere

$6.80/oz at 5 oz — more than 93% of the 95 hairsprays , which mostly run $1.75–4.31/oz.

View alternatives

Great for

Protein-sensitive hairthat stiffens when protein is added
Curl definitionfilm formers hold a clump together
Humid climatesthe brand claims humidity resistance
Soft-hold stylesthat should stay touchable
A wide range of haira middle-of-the-range weight

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Medium

A medium hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers — the firmest of the hold systems.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Humidity resistance Claimed

The brand claims humidity resistance; the ingredient list cannot confirm it.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
Alcohol Denat. drying alcohol Sets the style fast — the same reason it can read dry Drying
Disiloxane silicone Smooths the cuticle and adds shine Buildup
C12-15 Alkyl Benzoate light ester Light slip without much weight Softens
Diphenylsiloxy Phenyl Trimethicone silicone Smooths the cuticle and adds shine Buildup
Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer film former Lays down the film that holds a shape Holds
Isodecyl Neopentanoate light ester Light slip without much weight Softens
Isododecane solvent The base everything else is dissolved in Softens
Fragrance fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates. No protein — a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (19)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 2 Alcohol Denat.
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Role in this product type

    In hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    May suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    DependsVery dry or highly damaged hair

    Consider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.

    Cosmetic Ingredient Review
    • drying alcohol
    • solvent
  • 3 Disiloxane
    General function

    A very light, fast-evaporating silicone used for weightless slip.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFine or easily flattened hair

    A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.

    PubChem
    • silicone
    • emollient
  • 4 C12-15 Alkyl Benzoate
    General function

    A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 5 Diphenylsiloxy Phenyl Trimethicone
    General function

    A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • conditioning agent
  • 6 Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
    General function

    A firm hold polymer used in hairsprays and gels. It holds well in humidity and brushes out.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 7 Isodecyl Neopentanoate
    General function

    A light ester that spreads instantly and leaves almost no residue.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 8 Isododecane
    General function

    A fast-evaporating carrier that lets oils and polymers spread thinly, then leaves nothing behind.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • solvent
    • emollient
  • 9 Polyglyceryl-10 Pentaoleate
    General function

    A plant-derived polyglycerol ester. It emulsifies without ethoxylation, which is why it turns up in formulas positioned as PEG-free, and leaves a soft feel.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emulsifier
    • emollient
  • 10 Spirulina Platensis Extract
    • botanical extract
  • 11 Citrullus Lanatus (Watermelon) Fruit Extract
    • botanical extract
  • 12 Persea Gratissima (Avocado) Oil
    General function

    A rich oil used in masks and heavier creams for softness on coarse or dry hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 13 Water
    • solvent
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 14 Aminomethyl Propanol
    General function

    A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 15 Polyquaternium-59
    General function

    A styling polymer chosen for a soft, brushable hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 16 Butylene Glycol
    General function

    A light humectant and carrier that helps extracts dissolve.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 17 Phenoxyethanol
    • preservative
  • 18 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 19 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 6 emollients
  • 4 solvents
  • 2 silicones
  • 2 light esters
  • 2 film formers
  • 2 polymers
  • 2 botanical extracts
  • 2 fragrances
  • 1 propellant
  • 1 drying alcohol
  • 1 conditioning agent
  • 1 emulsifier
  • 1 oil
  • 1 pH adjuster

Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 5 oz

Seen at $16 1 store · checked Aug 30
Good value under $8 Under $1.65/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $15 at this size.

Sizes

1.8 oz
$16
$8.89/oz
5 ozmost listed
$34
$6.80/oz

The 5 oz costs 24% less per ounce than the 1.8 oz.

Show the price ladder
Where we’ve seen it3 listings · 2 stores

5 ozmost listedBest per ounce

  • Ulta
    $34.00
    5 oz · $6.80/oz
    Aug 25Lowest per oz
  • Ulta
    $34.00
    5 oz · $6.80/oz
    Aug 27

1.8 oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $16 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.65/oz; at 5 oz that is $8. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $15 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5 oz.

Formula

Formula score
8 of 10

This is a complete hairspray formula. It is also above the range for hairsprays per ounce, with 2 close matches selling for meaningfully less.

How the score is counted
  • 2 products that do the same job cost less per ounce
  • Costs more per ounce than 93% of the 95 hairsprays we’ve priced
  • Covers 5 of the 6 things a hairspray should do
  • Salon tier, sold at Ulta and Brand website
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Color WowClosest function Texas Hold 'Em Big Hold Hairspray $3.64/oz $3.16/oz less
  • Protein-free
  • Vegan & CF
  • Medium weight
Function
  • Film formers
  • Slip and detangling
  • Oils and butters
Also
  • Cruelty-free
  • Vegan
  • 8.8 oz bottle
Compare
amikaLowest cost per oz Fluxus Touchable Flexible Hold Hairspray $3.17/oz $3.63/oz less
  • Protein-free
  • Humidity
  • Flexible hold
· Close function
Function
  • Film formers
  • Slip and detangling
  • Water-binding (humectants)
Also
  • Cruelty-free
  • 8.2 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

Similar results available for less
Best user

Hair that stiffens on protein, looking for a protein-free formula and defined, clumped curls

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

4
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
4-day frizz control

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Disiloxane
  • Diphenylsiloxy Phenyl Trimethicone
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Supported

Smoother strands, less frizz.

sleek, smooth finish

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Disiloxane
  • Diphenylsiloxy Phenyl Trimethicone
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Supported

Smoother strands, less frizz.

flexible hold

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Disiloxane
  • C12-15 Alkyl Benzoate
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Supported

Natural movement without stiffness.

touchable hair

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Disiloxane
  • C12-15 Alkyl Benzoate
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Supported

Natural movement without stiffness.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Light, buildable hold with a smooth, shiny finish that keeps hair touchable rather than crunchy

Ulta reviewer

On fine, curly/wavy hair the spray left hair feeling oily within a couple of hours of use

Ulta reviewer with fine, curly/wavy hair

Works well for frizz control but the can felt small for the price relative to the amount of product

Ulta reviewer

More from IGK

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 6 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-27.