Shampoo / Everyday cleanser, balanced
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: walmart.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most shampoos
$0.66/oz at 12.8 oz, less than 81% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil and product; leaves some conditioning behind.
An ordinary shampoo lather.
Conditioning agents are present, lower in the list.
No humectants, so nothing here pulls water into the hair.
Carries an over-the-counter scalp active, listed under Drug Facts.
No chelating agent in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No protein or amino acids in the list.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Zinc PyrithionePyrithione Zinc (1%) | active | The over-the-counter active | Active |
| Water | solvent | The base everything else is dissolved in | Neutral |
| Lauramidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Sodium Lauroyl Sarcosinate | mild anionic cleanser | — | Cleanses |
| Sodium Citrate | pH adjuster | Fine-tunes the pH | pH balancer |
| Fragrance | fragrance | The scent | Fragrance |
| Sodium Chloride | salt | Adjusts the texture | Stabilizes |
| Dimethiconol | silicone | A little smoothing and shine | Buildup |
| Sodium Benzoate | preservative | Keeps the product from spoiling | Stabilizes |
| Sodium Salicylate | preservative | Keeps the product from spoiling | Stabilizes |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
An over-the-counter anti-dandruff active that reduces the yeast associated with flaking. Its percentage is stated in the drug facts panel.
Listed in the first three ingredients, it is likely a structural part of this formula.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A gentle secondary cleanser that thickens the formula and improves lather.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A gentle cleanser that leaves a soft after-feel; often paired with stronger detergents.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Dilute acetic acid from fermented apples, used to bring a rinse to an acidic pH so the cuticle lies flatter. The effect comes from the acid, not from the apples.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
This product is an over-the-counter drug as well as a cosmetic. It treats a cosmetic scalp condition; it does not diagnose or treat disease.
Ingredient list captured 2026-09-06. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 12.8 oz
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula covers the core of what a shampoo does, and it costs less per ounce than most shampoos in our library.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Flaking scalps, looking for an over-the-counter scalp active and washing without sulfates
Not ideal for anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Infused with moisturizing Coconut Oil and Apple Cider Vinegar
Humectants and emollients are present, but lower in the list than the claim implies.
Some hydration, at a low level.
For Curly & Coily Crowns
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Balances and restores scalp health with regular use
Scalp comfort is not something an ingredient list settles.
Depends on your scalp.
Sulfate-free, Paraben-free, and Dye-free
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
Healthier Scalp, Healthier Hair in 3 weeks
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
reviewers say it relieved persistent dry, itchy scalp after other dandruff products had failed them
reviewers with long-standing dry-scalp issuesreviewers describe a mild, pleasant scent that isn't overpowering
general reviewersseveral say it leaves the scalp feeling clean and moisturized without stripping natural oils
general reviewerssome reviewers, including a parent buying for a teenager and for their own aging/dry hair, say it works well across ages and hair concerns
multi-generation household use
