10-in-1 Super Serum
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Leave-in / Everyday leave-in, medium-weight
Scent:
Reviewers describe it as floral, fresh.
Listing used for research: target.com
Personal fit
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Your avoid-list
Upper-mid price for a leave-in
$3.63/oz at 3.3 oz — more than 62% of the 477 leave-ins , which mostly run $1.17–5.50/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Middle of the range — noticeable on fine hair, light on coarse hair.
Some slip, mostly from esters or silicones rather than conditioners.
No humectants found — nothing here pulls water into the hair.
Oils sit high in the list — a softening, coating formula.
Protein appears, low enough to be a supporting ingredient.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Cyclopentasiloxane | silicone | Smooths the cuticle and adds shine | Buildup |
| Cyclohexasiloxane | silicone | Smooths the cuticle and adds shine | Buildup |
| Dimethiconol | silicone | Smooths the cuticle and adds shine | Buildup |
| Phenyl Trimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| Prunus Armeniaca (Apricot) Kernel Oil | oil | Coats and softens the strand | Softens |
| Lens Esculenta (Lentil) Seed Extract | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Hydrolyzed Cicer Seed Extract | botanical extract | A plant extract, marketed as much as functional | Protein |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Aminopropyl Dimethicone | silicone | A little smoothing and shine | Buildup |
| Dimethicone Crosspolymer | film former | A supporting film former | Buildup |
| Benzyl Benzoate | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Listed in the first three ingredients, it is likely a structural part of this formula.
It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
A light, evaporating silicone that spreads other ingredients then leaves nothing behind.
Listed in the first three ingredients, it is likely a structural part of this formula.
It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.
Listed in the first three ingredients, it is likely a structural part of this formula.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
A high-refractive silicone used specifically for visible shine in serums and finishing oils.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
A light, soft-feeling oil common in leave-ins and finishing products.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
An extract from the seed of Lentil (Lens Esculenta). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A broken-down chickpea seed extract, used for protein and conditioning claims.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Hair that reliably stiffens after protein reacts to a prominent hydrolysed protein first; near the top of a list is where it is most likely to be felt.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
A crosslinked or hydroxyl-terminated silicone lays a continuous film, which is the most durable surface smoothing this class offers.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A soft floral fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A lemon-scented fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-23. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3.3 oz
Usually a good value. Most stores sell it under the $15 line, and products that do this job typically go for about $18 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Mid-range per ounce for a shorter formula: there is no conditioning agents up front here.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
Curls that need definition, looking for defined, clumped curls and a formula with no drying alcohol
Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry hair looking for water-binding
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
10-in-1 Super Serum
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
10 transformative benefits in 1 minute
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Helps reverse visible signs of damage in 1 use
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Contains Peptide Complex and Bio-Protein Care technology
A named-ingredient story. What matters is where those sit in the list — see the ingredients table.
Check the position, not the name.
Paraben-free, sulfate-free, vegan, cruelty-free, PETA-approved
No sulfate detergents appear in the ingredient list.
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Gentler on colour and coils.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers describe a lightweight, fast-absorbing, non-greasy finish with softer, smoother hair.
Target reviewers; curly, wavy, fine, and color-treated contextsReviewers use it for curl finishing, blowout preparation, and heat protection.
Target reviewers; styling and heat-use contextsFrizz reduction, shine, and manageability are frequently reported.
Target reviewers; curly, wavy, fine, and color-treated contextsThe clean or floral scent is usually liked, but one reviewer reported a fragrance-related headache.
Target reviewers