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Design Essentials · Agave & Lavender Moisturizing

Agave & Lavender Moisturizing & Detangling Conditioner

Conditioner / Everyday rinse-out, detangling

  • Conditioner
  • Sulfate-free
  • Moisture-rich
  • Cruelty-free · PETA-listed
Size12 fl ozusual store size · 2 sizes
Priceabout $12commonly seen · 12 oz
Price / oz$1.00/ozat 12 oz
Where to buy4 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: floral, sweet.

Strength: Strong

Manufacturer page: designessentials.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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$49 with 60 days of follow-up questions and plan updates

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Priced with its peers

$1.00/oz at 12 oz, less than 72% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Very dry hairno fast-drying alcohol in the list
Sun and colour fadea UV filter is in the list
A wide range of haira middle-of-the-range weight
Tight budgetsit sits in the lower price tiers

Maybe skip if

this product has a strong scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you

Whether this much richness suits you depends on your strand thickness, porosity and how easily your hair goes flat. We work that out in the consultation.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters None

No oils or butters in the list.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterDeionized Water solvent The base everything else is dissolved in Neutral
Cetyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Behentrimonium Chloride conditioning agent Conditions and softens so hair combs through Detangles
Glycerin humectant Pulls water into the hair Moisturizes
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
Benzoic Acid preservative Keeps the product from spoiling Stabilizes
Ethylhexylglycerin preservative Keeps the product from spoiling Softens
Glycereth-2 Cocoate emulsifier Stabilises the mix Softens
Dimethicone silicone A little smoothing and shine Buildup
Hydrolyzed Wheat Protein film former A supporting film former Protein
Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove.
Full ingredient list (22)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Deionized Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 4 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 5 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 6 Benzoic Acid
    General function

    A food-grade preservative that only works in acidic formulas, which is why it usually appears next to citric acid.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 7 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 8 Glycereth-2 Cocoate
    General function

    A coconut-derived emulsifier that softens a cleansing base.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emulsifier
    • emollient
  • 9 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • emollient
    • conditioning agent
  • 10 Laureth-4
    • emulsifier
  • 11 Laureth-23
    • emulsifier
    • solubilizer
  • 12 Benzotriazolyl Dodecyl P-Cresol
    General function

    A UV absorber used to protect the formula and hair colour from fading in light.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    • UV filter
    • antioxidant
  • 13 Tocopheryl Acetate
    • antioxidant
    • vitamin
  • 14 Hydrolyzed Wheat Protein
    General function

    Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 15 DC Red #33 Powder
  • 16 DC Violet #2
  • 17 FDC Blue #1 Powder
  • 18 Agave Tequilana Leaf Extract
    • botanical extract
  • 19 Lavandula Angustifolia (Lavender) Flower Extract
    • botanical extract
  • 20 Vitis Vinifera (Grape) Seed Extract
    • botanical extract
  • 21 Mangifera Indicia (Mango) Fruit Extract
    • botanical extract
  • 22 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 4 emollients
  • 4 botanical extracts
  • 3 preservatives
  • 3 emulsifiers
  • 2 antioxidants
  • 1 solvent
  • 1 fatty alcohol
  • 1 thickener
  • 1 conditioning agent
  • 1 cleanser
  • 1 humectant
  • 1 silicone
  • 1 conditioning agent
  • 1 solubilizer

Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12 oz

Commonly seen about $12 Midpoint $11.99 · 4 stores · checked Aug 30
Good value under $10 Under $0.87/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $19 at this size.

Sizes

12 ozusual store size
$12
$1.00/oz
32 oz
$35
$1.09/oz

The sizes cost about the same per ounce.

Show the price ladder
Where we’ve seen it6 listings · 5 stores

12 ozusual store sizeBest per ounce

32 oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 12 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.87/oz; at 12 oz that is $10. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $19 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
9 of 10

A complete formula at an ordinary price: mid-range per ounce among conditioners, with the working systems in place.

How the score is counted
  • 2 products that do the same job cost less per ounce
  • Costs less per ounce than 72% of the 1119 conditioners we’ve priced
  • Covers 5 of the 6 things a conditioner should do
  • Reviewers mention 3 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

L'Oreal ParisLowest cost per oz Elvive Color Vibrancy Protecting Conditioner $0.52/oz $0.48/oz less
  • Medium weight
  • Budget
· Same function
Differs
  • 12.6 oz bottle
  • Sold in drugstores and mass retail
Compare
Trader Joe'sClose function Bonding Conditioner $0.67/oz $0.33/oz less
  • Alcohol-free
  • Medium weight
  • Budget
Function
  • Film formers
Also
  • Sold at specialty beauty counters
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People who want maximum slip, looking for real detangling slip and moisture that stays in

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
This ultra-hydrating formula restores balance to dry strands, making detangling effortless while creating the perfect foundation for longer-lasting, flawless blowouts.

Humectants or rich emollients sit in the first eight ingredients.

  • Cetyl Alcohol
  • Glycerin
  • Ethylhexylglycerin
Supported

Helps hair feel hydrated.

Infused with agave to soften and strengthen, lavender to nourish, and mango to deliver intense moisture

Humectants or rich emollients sit in the first eight ingredients.

  • Cetyl Alcohol
  • Glycerin
  • Ethylhexylglycerin
Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Many reviewers say the conditioner softens hair and makes it easier to manage.

Reviewers across hair types

Many reviewers say the scent is lovely and lingers on their hair for days.

Reviewers across hair types

Several reviewers who silk press their hair say the conditioner works well for the finish.

Reviewers who silk press their hair

Reviewers with natural textured hair split, with some finding it softens and others finding it dries and tangles.

Reviewers with natural textured hair

More from Design Essentials

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 4 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-25.

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