Davines LOVE CURL Mask — 8.45 oz container

Davines

LOVE CURL Mask

Mask / Weekly treatment, lean

Mask / treatment
curl
Sulfate-free
Silicone-free
Moisture-rich
Cruelty-free · brand states

Size8.45 fl oz

Price$30–38commonly seen · 8.45 oz

Price / oz$3.68/ozat 8.45 oz

Where to buy4 stores · $29.00–45.00

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: us.davines.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Time on the hair Short Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Prominent Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils Present Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · brand states Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 37 ingredientsA long list Not in your profile

Price tier Prestige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a treatment

$3.68/oz at 8.45 oz — more than 53% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Silicone-free routinesno silicones appear in the list

Matte, textured stylesabsorbent powders do the mattifying

Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent

Dry or very humid airwhere heavy humectants work against you

Tight budgetsit sits in the upper price tiers

Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters None

No oils or butters in the list.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Time on the hair 1 min

A short wait — it fits inside an ordinary shower.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAQUA / WATER / EAU	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Aloe Barbadensis Leaf Juice	humectant	Pulls water into the hair	Moisturizes
Glycerin	humectant	Pulls water into the hair	Moisturizes
Behentrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Cetyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Potato Starch Modified	starch	Soaks up oil and adds grip	Neutral
FragrancePARFUM / FRAGRANCE	fragrance	The scent	Fragrance
Saccharomyces Polypeptides	protein	A small amount of protein	Protein
Hydrolyzed Vegetable Protein	film former	A supporting film former	Protein
Limonene	fragrance	The scent	Fragrance
Linalyl Acetate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present.

Full ingredient list (37)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · AQUA / WATER / EAU

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Aloe Barbadensis Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
4 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
5 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
6 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
7 Potato Starch Modified

General function
A modified starch. It soaks up oil and water and leaves a dry, slightly grippy feel, which is what puts starches in dry shampoos and texture products.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

DependsMaximum-hold styling
Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- absorbent
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
8 Fragrance · PARFUM / FRAGRANCE

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
9 Benzyl Alcohol
- preservative
- solvent
10 Polyglyceryl-2 Stearate

General function
A plant-derived polyglycerol ester. It emulsifies without ethoxylation, which is why it turns up in formulas positioned as PEG-free, and leaves a soft feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
11 Glyceryl Stearate

General function
A workhorse emulsifier that holds oil and water together in a cream.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- emulsifier
- emollient
12 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
13 Triheptanoin

General function
A light plant-derived ester used for slip and a non-greasy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
14 Stearyl Alcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
15 Sodium Benzoate
- preservative
16 Sodium Gluconate

General function
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
17 Coco-Caprylate/Caprate

General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
18 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
19 Hydroxyethylcellulose

General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

PubChem
- gum
- thickener
- film former
20 Adansonia Digitata Pulp Extract
- botanical extract
21 dilinoleic acid/butanediol copolymer

General function
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
22 Saccharomyces Polypeptides

General function
Yeast-derived protein fragments used for conditioning claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
- botanical extract
23 Potassium Sorbate
- preservative
24 Arginine

General function
An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
- humectant
25 Hydrolyzed Vegetable Protein

General function
A general plant protein blend used for strength and body; the silanetriol form binds more firmly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
26 Leucine

General function
An amino acid of the kind hair protein is built from. Small enough to sit inside the cuticle, and used for water binding rather than strength.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
- humectant
27 Lysine

General function
An amino acid found in hair protein, used in conditioning blends.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
28 Mica

General function
A mineral that adds shimmer or opacity to the product. It affects how the bottle looks, not how hair behaves.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

PubChem
- colourant
- mineral
- opacifier
29 Ci 77492 / Iron Oxides
- colourant
30 Castor Oil/Ipdi Copolymer

General function
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
31 Ci 77891 / Titanium Dioxide
- colourant
32 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
33 Linalyl Acetate

General function
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
34 Citrus Aurantium Flower Oil

General function
The essential oil of Citrus Aurantium. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
35 Tetramethyl Acetyloctahydronaphthalenes

General function
A synthetic musk or woody-amber note used as a fragrance base.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
36 Terpineol

General function
A lilac-like fragrance component found naturally in several essential oils.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
37 Juniperus Virginiana Oil

General function
Cedarwood essential oil, used as a woody fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance

What the whole list adds up to

7 emollients
7 fragrances
5 humectants
5 botanical extracts
4 thickeners
4 film formers
3 solvents
3 fatty alcohols
3 preservatives
3 amino acids
3 colourants
2 gums
2 emulsifiers
2 light esters

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8.45 oz

Commonly seen $30–38 Midpoint $31.11 · 3 stores · checked Aug 30

Good value under $13 Under $1.53/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $17 at this size.

Show the price ladder

Price for 8.45 ozlower is better

Where we’ve seen it4 listings · 4 stores

Rutigliano Parrucchieri
$29.00

8.45 oz · $3.43/oz

Aug 30Lowest per oz
Glamot.com
$31.11

8.45 oz · $3.68/oz

Aug 30Sale · was $38.09
Target
$44.00

8.79 oz · $5.01/oz

Aug 30
davines.com
$45.00

8.45 oz · $5.33/oz

Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.

How we work this out

8.45 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 8.45 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.53/oz; at 8.45 oz that is $13. Under that line you are paying less than most of them.
About $17 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8.45 oz.

Formula

Formula score

6 of 10

Nothing separates this from the middle of the range for masks and treatments, on formula or on cost per ounce.

How the score is counted

5 products that do the same job cost less per ounce
Costs more per ounce than 53% of the 341 masks and treatments we’ve priced
No rich emollients in the formula
Reviewers mention 3 things they like about how it performs

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

4U by TiaClosest function Deep Conditioning Repair Mask $1.25/oz $2.43/oz less

Curly method
Silicone-free
Alcohol-free

Function: Film formers
Also: Drugstore tier
8 oz bottle

Compare

As I AmClose function Jamaican Black Castor Oil Hair Mask $1.62/oz $2.06/oz less

Curly method
Silicone-free
Alcohol-free

Function: Oils and butters
Film formers
Also: Vegan
Drugstore tier
8 oz bottle

Compare

Eden BodyWorksLowest cost per oz Lavender Aloe Anti-Breakage Deep Conditioner $0.69/oz $2.99/oz less

Protein-free
Curly method
Silicone-free

· Close function

Function: Protein
Film formers
Also: Floral scent
Drugstore tier
16 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

People who want maximum slip who want real detangling slip and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or people shopping on a budget

Best alternative if not

4U by Tia Deep Conditioning Repair Mask — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Rich curl-enhancing nourishing mask for wavy and curly hair

Humectants or rich emollients sit in the first eight ingredients.

Cetearyl Alcohol
Aloe Barbadensis Leaf Juice
Glycerin

Supported

Helps hair feel hydrated.

Restores elasticity with anti-frizz and anti-breakage benefits

Protein or ceramides are present, but low enough that this reads as support, not treatment.

Behentrimonium Chloride

Partly supported

Supports the surface, not a treatment.

Up to 5.3x more nourished hair, 100% less breakage with co-wash and cream

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Featured in a named Amazon customer video review ("Customer Review LOVE Curl Mask Nourished and Workable Curls Hydrate & Soften" by influencer Hannah & Beans); aggregate 4.3/5 stars across 32 Amazon reviews

Amazon.com customer video review + aggregate rating

Nourishing formula leaves curly hair noticeably soft

Verified buyer review, hairmnl.com (Judge.me widget), 5 stars

Weekly use over time gives consistently well-defined curls; became a routine staple

Verified buyer review, hairmnl.com (Judge.me widget), 5 stars

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 16 of 30 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

LOVE CURL Mask

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from Davines

How this page was made

Your personalized hair plan