Helps soften and define curls.
Film formers or natural gums are present, which is what holds a clump together.
- Hydrolyzed Quinoa
Supported
Holds a clump together.
Curls
So So Smooth Vitamin C Leave In Conditioner (Poppin Pineapple Collection)
Leave-in
- Leave-in
- Moisture-rich
- Cruelty-free · PETA-listed
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: hairmall.ca
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
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- Every product matched against your hair across the 18 factors we check.
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Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Fragrance
Present
Not in your profile
Protein
Prominent
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Not determined
Not in your profile
Essential oils
Not determined
Not in your profile
Show all 18 factors we check
The rest of what your plan weighs on this product.
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
14 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Grocery / mass · Salons
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a leave-in
$2.49/oz at 8 oz — more than 54% of the 477 leave-ins , which mostly run $1.17–5.50/oz. The cost less.
Great for
Protein-hungry hairthat stretches and stays stretched when wet
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Short ingredient listsfifteen ingredients or fewer
Maybe skip if
this product carries a scent
Protein-sensitive hairthat goes stiff or straw-like on protein
Dry or very humid airwhere heavy humectants work against you
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Protein
Prominent
Protein high in the list — a strengthening formula, not a moisture one.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Cocos Nucifera (Coconut) OilCoconut Oil | oil | Coats and softens the strand | Softens |
| Glycereth-26 | humectant | Pulls water into the hair | Moisturizes |
| Pineapple Fruit Extract | — | — | Neutral |
| Sorbitol | humectant | Pulls water into the hair | Moisturizes |
| Aloe Leaf Juice | botanical extract | A plant extract, marketed as much as functional | Moisturizes |
| Hydrolyzed Quinoa | film former | A supporting film former | Protein |
| Silk Amino Acids | protein | A small amount of protein | Protein |
| Fragrance | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesProtein sits high: this is a strengthening step rather than a moisture one. Fragrance is on the label.
Full ingredient list (14)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
3
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
4
Cocos Nucifera (Coconut) Oil
· Coconut Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
5
Glycereth-26
General function
A glycerin derivative used as a light humectant and carrier.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- 6 Pineapple Fruit Extract
-
7
Sorbitol
General function
A sugar-based humectant that adds moisture and a slight cushiony feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
8
Aloe Leaf Juice
General function
The juice pressed from Aloe's leaf. Used in place of some of the water in a formula, so it often sits high on the list.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
- humectant
-
9
Hydrolyzed Quinoa
General function
A quinoa-derived protein used for light strengthening and colour retention claims.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
10
Silk Amino Acids
General function
Silk protein broken into amino acids, used for slip and shine rather than strength.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- protein
- amino acid
- 11 Chamomile Flower Extract
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
12
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
13
Phenoxyethanol
- preservative
-
14
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
What the whole list adds up to
- 4 humectants
- 2 solvents
- 2 emollients
- 2 proteins
- 2 preservatives
- 1 conditioning agent
- 1 emulsifier
- 1 fatty alcohol
- 1 thickener
- 1 oil
- 1 botanical extract
- 1 film former
- 1 hydrolysed protein
- 1 amino acid
Ingredient list captured 2026-08-25. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Seen at
$19.88
Good value under
$10
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $11 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Walmart Business
$19.888 oz · $2.48/ozAug 25Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.88 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.19/oz; at 8 oz that is $10. Under that line you are paying less than most of them.
- About $11 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.
Formula
10
Formula score
10 of 10
A complete read of the format at an ordinary price: mid-range per ounce among leave-ins, with the working systems present.
How the score is counted
- 7 products that do the same job cost less per ounce
- Costs more per ounce than 54% of the 477 leave-ins we’ve priced
- Covers 6 of the 6 things a leave-in should do
- Reviewers mention 2 things they like about how it performs
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- A humectantBinds water into the hair.2 pts
- A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
AcureLowest cost per oz
Advanced Hydration Leave-In Conditioner
$1.20/oz $1.29/oz less
- Protein
- Curly method
- Lightweight
- Differs
CurlsClose function
Blueberry Bliss Reparative Leave In Conditioner
$1.38/oz $1.11/oz less
- Protein
- Curly method
- Silicone-free
- Function
- Also
SheaMoistureClose function
Coconut & Hibiscus Kids Leave-In Conditioning Milk
$1.25/oz $1.24/oz less
- Protein
- Curly method
- Rich
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Soft, over-stretchy hair who want protein high in the formula and real detangling slip
Biggest tradeoff
Less suited to anyone sensitive to fragrance, hair that stiffens on protein, or very dry or very humid climates
Best alternative if not
Acure Advanced Hydration Leave-In Conditioner — for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers report curls look more defined or “poppin”
Walmart exact-product reviewersReviewers report pleasant smell and softer hair
Walmart exact-product reviewersOne reviewer found performance only average
Walmart exact-product reviewerReviewer says product mixes well and packaging can spill
Walmart exact-product reviewersMore from Curls
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-09-04.
- Ingredient references are linked for 5 of 9 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-04.