Butter Blend & Flaxseed Double Duty Elongate & Define Jelly

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water · Aqua/Water/Eau
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Glycerin
  General function

  Glycerin, also called glycerol, attracts moisture and mixes completely with water.

  Role in this product type

  In styling gel, glycerin helps retain moisture as the product dries, supporting a softer, more flexible finish. The hold itself comes from the formula's film-forming polymers.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  May suit hair that benefits from added water retention and a softer, more flexible gel finish.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Consider the climate and the complete formula: prominent humectants can behave differently in very dry air and on frizz-prone hair in high humidity.

  Cosmetic Ingredient Review
  • humectant
• 3 PVP
  General function

  A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  May not suitClimate-sensitive or frizz-prone hair

  The film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.

  PubChem
  • film former
  • polymer
• 4 PEG-40 Hydrogenated Castor Oil
  General function

  A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  • solubilizer
  • emulsifier
• 5 Argania Spinosa Kernel Oil
  General function

  Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 6 Butyrospermum Parkii (Shea) Butter
  General function

  A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitVery dry or highly damaged hair

  A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

  • butter
  • emollient
  • sealant
• 7 Linum Usitatissimum (Linseed) Seed Oil
  General function

  Flaxseed oil, used for softness; the seed extract is used instead for natural hold.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 8 Theobroma Cacao (Cocoa) Seed Butter
  General function

  A firm plant butter used for sealing and hold in heavier styling creams.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitVery dry or highly damaged hair

  A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

  • butter
  • emollient
  • sealant
• 9 Xanthan Gum
  General function

  A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.

  Role in this product type

  In styling gel, xanthan gum builds viscosity so the product spreads without running. It can also contribute a flexible film that supports light, natural-feeling hold.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitCurls or waves needing flexible hold

  A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

  May suitFrizz-prone, damaged, or high-friction hair

  A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

  May not suitMaximum-hold styling

  Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

  Jungbunzlauer
  • gum
  • thickener
  • film former
• 10 Carbomer
  General function

  A thickener that turns a liquid into a clear gel. It also contributes a light hold.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • thickener
  • polymer
  • film former
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 11 Fragrance · Parfum (Fragrance)
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 12 Sodium Hydroxide
  General function

  A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

  International Journal of Trichology
  • pH adjuster
• 13 Alpha-Isomethyl Ionone
  General function

  A violet-like fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 14 Citronellol
  General function

  A rose-like fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 15 Hydroxycitronellal
  General function

  A soft floral fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 16 Benzyl Alcohol
  • preservative
  • solvent
• 17 Phenoxyethanol
  • preservative

What the whole list adds up to

• 4 emollients
• 4 fragrances
• 3 film formers
• 3 named fragrance allergens
• 2 solvents
• 2 polymers
• 2 oils
• 2 butters
• 2 sealants
• 2 thickeners
• 2 preservatives
• 1 humectant
• 1 solubilizer
• 1 emulsifier

Ingredient list captured 2026-09-12. Formulas change, so check the package in your hand when an ingredient matters to you.