Curl Love Moisture Milk

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water · Deionized Water
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Behentrimonium Methosulfate
  General function

  A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  May suitVery dry or highly damaged hair

  The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

  International Journal of Cosmetic Science
  • conditioning agent
  • emulsifier
• 3 Cetearyl Alcohol
  General function

  A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

  DependsFine or easily flattened hair

  Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

  PubChem
  • fatty alcohol
  • emollient
  • thickener
• 4 Persea Gratissima (Avocado) Oil
  General function

  A rich oil used in masks and heavier creams for softness on coarse or dry hair.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 5 Oryza Sativa (Rice) Bran Oil
  General function

  A light oil used for shine and slip, often alongside rice-derived proteins.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 6 Aloe Barbadensis Leaf Juice
  General function

  Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFine or easily flattened hair

  Hydration with no oil attached, so it adds very little weight even high on a list.

  May suitVery dry or highly damaged hair

  Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

  • humectant
  • botanical extract
  • gum
• 7 Ricinus Communis (Castor) Seed Oil
  General function

  A thick, tacky oil used for sealing ends and for slick, held-down styles.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 8 Macadamia Ternifolia Seed Oil
  General function

  A cushiony oil that absorbs reasonably well, common in smoothing treatments.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 9 Sorbitol
  General function

  A sugar-based humectant that adds moisture and a slight cushiony feel.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

  PubChem
  • humectant
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 10 Camellia Sinensis (Green Tea) Leaf Extract
  • botanical extract
  • antioxidant
• 11 Oryza Sativa (Rice) Milk
• 12 Rosa Canina (Rosehip) Fruit Oil
  General function

  The oil pressed from Rosehip (Rosa Canina). It is one of the lighter plant oils, absorbing faster and leaving less residue.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 13 Ceteareth-20
  • emulsifier
• 14 Ulmus Fulva (Slippery Elm) Bark Extract
  • botanical extract
• 15 Phenoxyethanol · Phenoxyethanol (Optiphen ND)
  • preservative
• 16 Caprylyl Glycol
  General function

  A gentle preservative helper that also holds a little moisture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • preservative
  • humectant
• 17 Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance

What the whole list adds up to

• 6 emollients
• 5 oils
• 3 humectants
• 3 botanical extracts
• 2 emulsifiers
• 2 preservatives
• 1 solvent
• 1 conditioning agent
• 1 fatty alcohol
• 1 thickener
• 1 gum
• 1 antioxidant
• 1 fragrance
• 1 declared fragrance

Ingredient list captured 2026-08-21. Formulas change, so check the package in your hand when an ingredient matters to you.