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Bumble and bumble

Spray De Mode Flexible Hold Hairspray

Styler / Hairspray, polymer-set

  • Styler
  • hairspray
  • spray
  • Sulfate-free
  • Protein-free
  • Lightweight
  • Not vegan · ingredient list
  • Cruelty-free · PETA-listed
Size4.5 fl oz
Price$29seen at one store · 4.5 oz
Price / oz$6.44/ozat 4.5 oz
Where to buy1 store

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

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Same job for less elsewhere

$6.44/oz at 4.5 oz — more than 91% of the 96 hairsprays , which mostly run $1.65–4.21/oz.

View alternatives

Great for

Protein-sensitive hairthat stiffens when protein is added
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Anyone who dislikes a castthe film formers here can set firm
Aerosol avoidancethis is a pressurised can
Vegan and cruelty-freeour record does not support both claims here

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Synthetic polymer

Synthetic hold polymers — the firmest of the hold systems.

Cast risk Likely

Film formers without much softening them — expect a cast to scrunch out.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol High in the list

Fast-drying alcohol in the first three ingredients.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Alcohol Denat. drying alcohol Sets the style fast — the same reason it can read dry Drying
Hydrofluorocarbon 152a propellant Pushes the product out of the can Neutral
Dimethyl Ether propellant Pushes the product out of the can Neutral
Butyl Ester Of PVM/MA Copolymer film former Lays down the film that holds a shape Holds
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Polyurethane-14 film former Lays down the film that holds a shape Holds
Glycerin humectant Pulls water into the hair Moisturizes
Lactamide MEA humectant Pulls water into the hair Detangles
Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone silicone A little smoothing and shine Buildup
Isopropyl Alcohol drying alcohol A small amount, for fast setting Drying
Linalool fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates. No protein — a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (26)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Alcohol Denat.
    General function

    Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

    Role in this product type

    In hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    May suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.

    May not suitDry, coarse, or high-porosity hair

    Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.

    DependsVery dry or highly damaged hair

    Consider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.

    Cosmetic Ingredient Review
    • drying alcohol
    • solvent
  • 2 Hydrofluorocarbon 152a
    General function

    A non-flammable aerosol propellant used in dry shampoos and finishing sprays.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 3 Dimethyl Ether
    General function

    An aerosol propellant that also helps the formula spray as a fine, fast-drying mist.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
    • solvent
  • 4 Butyl Ester Of PVM/MA Copolymer
    General function

    A hold polymer that sets firmly and resists humidity, common in hairsprays.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitMaximum-hold styling

    Resins set into the hardest film a hair formula offers, which is the firmest hold available and the least forgiving of restyling.

    May not suitCurls or waves needing flexible hold

    A hard-setting resin is what makes a cast crack rather than bend, which is the opposite of a curl that still moves.

    • film former
    • polymer
    • resin
  • 5 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solvent
  • 6 Polyurethane-14
    General function

    A flexible hold polymer that bends rather than cracks, used for touchable styling.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 7 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 8 Lactamide MEA
    General function

    A humectant that also improves slip, used in conditioners and styling creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • conditioning agent
  • 9 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 10 Triethyl Citrate
    General function

    A citrate ester used to stabilise fragrance and support the preservative system.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
    • preservative
  • 11 Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone
    General function

    An amino silicone used in heat-protection and smoothing products for a durable film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • conditioning agent
  • 12 Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
    General function

    A firm hold polymer used in hairsprays and gels. It holds well in humidity and brushes out.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 13 AMP-Acrylates Copolymer
    General function

    A neutralised acrylate hold polymer used in sprays for firm, humidity-resistant set.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 14 N-Butyl Alcohol
    • solvent
  • 15 Aminomethyl Propanol
    General function

    A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 16 Peg-75 Lanolin
    • emulsifier
  • 17 Dipropylene Glycol
    General function

    A light humectant and solvent that helps fragrance and extracts dissolve evenly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 18 Isopropyl Alcohol
    General function

    A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    PubChem
    • drying alcohol
    • solvent
  • 19 Tocopherol
    • antioxidant
    • vitamin
  • 20 BHT
    • antioxidant
  • 21 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 22 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 23 Benzyl Salicylate
    General function

    A soft floral fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 24 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 25 Citronellol
    General function

    A rose-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 26 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 6 solvents
  • 6 fragrances
  • 5 named fragrance allergens
  • 4 film formers
  • 4 polymers
  • 4 humectants
  • 3 conditioning agents
  • 2 drying alcohols
  • 2 propellants
  • 2 vitamins
  • 2 pH adjusters
  • 2 antioxidants
  • 1 resin
  • 1 preservative

Ingredient list captured 2026-09-13. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 4.5 oz

Seen at $29 1 store · checked Sep 13
Good value under $9 Under $2.09/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $12 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 4.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $29 is the price we have observed for the 4.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.09/oz; at 4.5 oz that is $9. Under that line you are paying less than most of them.
  4. About $12 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 4.5 oz.

Formula

Formula score
6 of 10

Sold through salons at a price 5 products that do the same job undercut — the distribution is part of what you are paying for.

How the score is counted
  • 5 products that do the same job cost less per ounce
  • Costs more per ounce than 91% of the 96 hairsprays we’ve priced
  • No softeners alongside the hold in the formula
  • Reviewers mention 3 recurring complaints
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

SebastianLowest cost per oz Shaper Fierce Hairspray $2.55/oz $3.89/oz less
  • Protein-free
  • Lightweight
  • Humidity
· Close function
Function
  • Film formers
Also
  • 10.5 oz bottle
Compare
amikaClose function Fluxus Touchable Flexible Hold Hairspray $3.17/oz $3.27/oz less
  • Protein-free
  • Humidity
  • Flexible hold
Function
  • Oils and butters
  • Weight on the hair
  • Cast risk
Also
  • 8.2 oz bottle
  • Sold online
Compare
UNITE HairClose function MAXCONTROL Spray $2.85/oz $3.59/oz less
  • Protein-free
  • Lightweight
  • Vegan & CF
Function
  • Film formers
  • Slip and detangling
Also
  • Floral scent
  • Vegan
  • 10 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for straight to wavy hair

Final decision

Should you buy it?

Hard to justify at this price
Best user

Hair that stiffens on protein — for a protein-free formula and defined, clumped curls

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
3
Potential conflictFormula works against claim
Flexible, workable hold

Hold polymers appear without the emollients that usually keep a film from setting firm.

  • Butyl Ester Of PVM/MA Copolymer
  • Polyurethane-14
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Potential conflict

Expect a cast you have to scrunch out.

Exceptional memory for shape (even when brushed)

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

Brushable, touchable finish

Hold polymers appear without the emollients that usually keep a film from setting firm.

  • Butyl Ester Of PVM/MA Copolymer
  • Polyurethane-14
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Potential conflict

Expect a cast you have to scrunch out.

A flexible hold that lasts even when brushed

Hold polymers appear without the emollients that usually keep a film from setting firm.

  • Butyl Ester Of PVM/MA Copolymer
  • Polyurethane-14
  • Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer
Potential conflict

Expect a cast you have to scrunch out.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers who like it praise a flexible hold that keeps curls or styles in place all day without stiffness or crunch, even through exercise

curly-hair and active reviewers

A recurring complaint is a strong, chemical or rancid-smelling fragrance that some reviewers find unpleasant enough to stop use

reviewers new to the brand or fragrance-sensitive

Some reviewers found it left a white, waxy residue on the hair or did nothing to hold their style

reviewers expecting a firmer, invisible hold

The 10 oz bottle's nozzle or cap is prone to clogging or breaking after regular use

repeat buyers who moved from a travel size to the full 10 oz bottle

More from Bumble and bumble

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 2 editorial), last checked 2026-09-13.
  • Ingredient references are linked for 12 of 19 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-14.