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Boucleme

Flexible Hold Hair Spray

Styler / Hairspray, mixed-hold

  • Styler
  • hairspray
  • Cruelty-free · brand states
Size200ml
Price$33seen at one store · 6.76 oz
Price / oz$4.88/ozat 6.76 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: boucleme.us

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 17 factors we check.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Same job for less elsewhere

$4.88/oz at 6.76 oz, more than 83% of the 242 hairsprays , which mostly run $1.61–3.87/oz.

View alternatives

Great for

Curl definitionfilm formers hold a clump together

Maybe skip if

this product has a scent
Anyone who dislikes a castthe film formers here can set firm
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Likely

Film formers with little to soften them, so expect a cast to scrunch out.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Aloe Barbadensis Leaf JuiceAloe Barbadensis (Aloe Vera) Leaf Juice humectant Pulls water into the hair Moisturizes
Pentylene Glycol humectant Pulls water into the hair Moisturizes
VP/VA Copolymer film former Lays down the film that holds a shape Holds
Polyglyceryl-4 Caprate emulsifier Keeps oil and water mixed Stabilizes
Erythritol humectant Pulls water into the hair Moisturizes
Sodium Polyitaconate film former Lays down the film that holds a shape Holds
Sodium Itaconate — — Neutral
Hydrolyzed Vegetable Protein film former A supporting film former Protein
Citrus Grandis (Grapefruit) Peel Oil*Citrus Grandis (Grapefruit) Peel Oil fragrance The scent Fragrance
Citrus Aurantium Bergamia (Bergamot) Fruit Oil*Citrus Aurantium Bergamia (Bergamot) Fruit Oil fragrance The scent Fragrance
Rosmarinus Officinalis (Rosemary) Leaf Oil*Rosmarinus Officinalis (Rosemary) Leaf Oil botanical extract A trace plant extract Fragrance
Full ingredient list (33)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Aloe Barbadensis Leaf Juice · Aloe Barbadensis (Aloe Vera) Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 3 Pentylene Glycol
    General function

    A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
    • preservative
  • 4 VP/VA Copolymer
    General function

    A hold polymer that dries to a clear film. It sets the style and washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 5 Polyglyceryl-4 Caprate
    General function

    A plant-derived solubiliser used to dissolve fragrance in water-based formulas.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
    • solubilizer
  • 6 Erythritol
    General function

    A small sugar alcohol that holds water. It draws moisture into the hair and gives a light cooling feel on the scalp, and it is used at low levels rather than as a main conditioner.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • humectant
  • 7 Sodium Polyitaconate
    General function

    A plant-sugar-derived polymer used for light hold and to help other ingredients deposit. It washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 8 Sodium Itaconate
  • 9 Hydrolyzed Vegetable Protein
    General function

    A general plant protein blend used for strength and body; the silanetriol form binds more firmly.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 10 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 11 Citrus Grandis (Grapefruit) Peel Oil · *Citrus Grandis (Grapefruit) Peel Oil
    • fragrance
    • botanical extract
  • 12 *Citrus Nobilis (Mandarin Red) Peel Oil
  • 13 Citrus Aurantium Bergamia (Bergamot) Fruit Oil · *Citrus Aurantium Bergamia (Bergamot) Fruit Oil
    General function

    The essential oil of Citrus Aurantium. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 14 *Citrus Aurantium Dulcis (Orange Sweet) Peel Oil
  • 15 *Origanum Majorana (Marjoram Sweet) Leaf Oil
  • 16 *Michelia Alba (Magnolia) Leaf Oil
  • 17 Rosmarinus Officinalis (Rosemary) Leaf Oil · *Rosmarinus Officinalis (Rosemary) Leaf Oil
    General function

    Rosemary essential oil, used for scent and its traditional scalp reputation.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 18 *Pogostemon Cablin (Patchouli) Leaf Oil
  • 19 Mentha Viridis (Spearmint) Leaf Oil · *Mentha Viridis (Spearmint) Leaf Oil
    General function

    The essential oil of Spearmint (Mentha Viridis). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 20 *Styrax Tonkinensis (Benzoin) Resin Extract
  • 21 *Michelia Alba (Magnolia) Flower Oil
  • 22 *Cymbopogon Martini (Palmarosa) Leaf Oil
  • 23 *Litsea Cubeba (May Chang) Fruit Oil
  • 24 *Tilia Cordata (Linden) Flower Extract
  • 25 Sodium Benzoate
    • preservative
  • 26 Hydroxyacetophenone
    • preservative
    • antioxidant
  • 27 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 28 †Benzyl Alcohol
  • 29 †Citral
  • 30 †Geraniol
  • 31 †Linalool
  • 32 †Benzyl Benzoate
  • 33 †Limonene

What the whole list adds up to

  • 5 botanical extracts
  • 4 humectants
  • 4 fragrances
  • 3 preservatives
  • 3 film formers
  • 2 solvents
  • 2 polymers
  • 1 gum
  • 1 emulsifier
  • 1 solubilizer
  • 1 protein
  • 1 hydrolysed protein
  • 1 conditioning agent
  • 1 vitamin

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 6.76 oz

Seen at $33 1 store · checked Oct 7
Good value under $13 Under $1.97/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $23 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 6.76 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $33 is the price we have observed for the 6.76 oz. We need three stores before we call a price commonly seen.
  3. Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.97/oz; at 6.76 oz that is $13. Under that line you are paying less than most of them.
  4. About $23 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.76 oz.

Formula

Formula score
8 of 10

This is a complete hairspray formula. It is also above the range for hairsprays per ounce, with 4 close matches selling for meaningfully less.

How the score is counted
  • 4 products that do the same job cost less per ounce
  • Costs more per ounce than 83% of the 242 hairsprays we’ve priced
  • Covers 5 of the 6 things a hairspray should do
  • Salon tier, sold at Brand website
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Not Your Mother'sLowest cost per oz Curl Talk Refreshing Curl Foam $1.22/oz $3.66/oz less
  • Curly method
  • Lightweight
  • Silicone-free
· Close function
Differs
  • Drugstore tier
  • 8 oz bottle
Compare
Mixed ChicksClose function Morning After Redefining Foam For Styling And Curl Refreshing $2.13/oz $2.75/oz less
  • Protein-free
  • Curly method
  • Lightweight
Differs
  • Masstige tier
  • 8 oz bottle
Compare
OdeleClose function Flex Hair Gel for Medium Crunch-Free Hold $1.50/oz $3.38/oz less
  • Protein
  • Curly method
  • Lightweight
Differs
  • Vegan
  • Drugstore tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Hard to justify at this price
Best user

Curls that need definition who want defined, clumped curls

Biggest tradeoff

Less suited to anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

More from Boucleme

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 0 retailer, 2 editorial), last checked 2026-10-07.
  • Ingredient references are linked for 3 of 10 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-07.

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