create grip and texture to easily create undone, natural hairstyles
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Styler / Texture spray, polymer-set
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$3.40/oz at 3.38 oz, less than 62% of the 98 texture sprays , which mostly run $2.91–5.88/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Synthetic hold polymers, the firmest kind of hold.
Film formers with little to soften them, so expect a cast to scrunch out.
Water-first and light: unlikely to flatten fine hair.
The brand claims humidity resistance; the ingredient list cannot confirm it.
No absorbent powders or starches.
No oils or butters in the list.
No fast-drying alcohol in the list.
The silicones here are the water-soluble kind.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Sodium Chloride | salt | Thickens the formula | Stabilizes |
| Magnesium Sulfate | salt | Thickens the formula | Stabilizes |
| PVP | film former | Lays down the film that holds a shape | Holds |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Sodium ChlorideSea Salt | salt | Thickens the formula | Stabilizes |
| Peg-17 Dimethicone | emulsifier | Keeps oil and water mixed | Shine |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Limonene | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
Listed in the first three ingredients, it is likely a structural part of this formula.
Epsom salt, used to adjust the thickness of a liquid formula.
Listed in the first three ingredients, it is likely a structural part of this formula.
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
The film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A silicone made water-soluble by ethoxylation. It smooths and adds slip, and rinses out with water rather than needing a detergent.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.38 oz
Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $11 at this size.
Formula
The formula carries the systems a texture spray is built around, and it sits in the middle of the range for texture sprays per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision
Hair that stiffens on protein, for a protein-free formula and a curly-method-compatible formula
Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
create grip and texture to easily create undone, natural hairstyles
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Dead Sea Salt for grip and beachy finish
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
glycerin for deep hydration
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
protection against humidity and frizz
Humidity resistance is measured in a lab, not read off a label; film formers can help.
May help, but not measurable here.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Creates effortless beachy waves and natural texture definition on curls
Target reviewer with curly hairNon-greasy and doesn't weigh hair down
Ulta reviewerScent is a standout, described as reminiscent of the beach
Ulta reviewerLeft hair feeling knotty and unmanageable for one reviewer
Target reviewer (1-2 star)Sprayer nozzle clogged on multiple bottles
Ulta reviewer