curl definition
Film formers or natural gums are present, which is what holds a clump together.
- VP/Dimethylaminoethylmethacrylate Copolymer
- Acrylates Copolymer
- Sodium Polyacrylate
Holds a clump together.
Styler / Curl cream, light-hold
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a curl cream
$3.11/oz at 6.76 oz, more than 51% of the 228 curl creams , which mostly run $1.35–5.22/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A light hold, as stated by the brand.
Synthetic hold polymers, the firmest kind of hold.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Middle of the range: noticeable on fine hair, light on coarse hair.
The brand claims humidity resistance; the ingredient list cannot confirm it.
No absorbent powders or starches.
Oils are present, but low enough to be a finishing touch.
No fast-drying alcohol in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| VP/Dimethylaminoethylmethacrylate Copolymer | film former | Lays down the film that holds a shape | Holds |
| Cyclopentasiloxane | silicone | Smooths the cuticle and adds shine | Buildup |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
| Acrylates Copolymer | film former | A supporting film former | Holds |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Phenyl Trimethicone | silicone | A little smoothing and shine | Buildup |
| Propylene Glycol Dibenzoate | light ester | A light, silky feel | Softens |
| Dimethiconol | silicone | A little smoothing and shine | Buildup |
| Linalool | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A hold polymer with a conditioning charge, used for a soft set that rinses out.
Listed in the first three ingredients, it is likely a structural part of this formula.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Listed in the first three ingredients, it is likely a structural part of this formula.
It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A high-refractive silicone used specifically for visible shine in serums and finishing oils.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
A light ester used for shine and slip in finishing products.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A synthetic light emollient used for slip that does not go rancid.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 6.76 oz
Good value on sale. Some stores sell it under the $19 line; products that do this job typically go for about $36 at this size.
6.76 ozusual store sizeBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete formula at an ordinary price: mid-range per ounce among curl creams, with the working systems in place.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision
Hair that stiffens on protein, for a protein-free formula and defined, clumped curls
Not ideal for anyone sensitive to fragrance, curly-method routines, or styles that have to hold all day
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
curl definition
Film formers or natural gums are present, which is what holds a clump together.
Holds a clump together.
frizz-fighting
Silicones or film formers smooth the cuticle, which is the usual mechanism.
Smoother strands, less frizz.
72-hour humidity protection
Silicones or film formers smooth the cuticle, which is the usual mechanism.
Smoother strands, less frizz.
Argan Oil moisturizing
Humectants and emollients are present, but lower in the list than the claim implies.
Some hydration, at a low level.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers enjoy the scent, which they describe as pleasant and not overpowering.
Reviewers across hair typesSome reviewers, especially those with fine or very thick hair, say it left hair heavy, crunchy or coated with residue.
Reviewers with fine or very thick hairSeveral reviewers say it tames frizz and keeps hair smooth, while others say frizz remained.
Reviewers with wavy, curly or frizzy hairSeveral reviewers with wavy or curly hair say it defines waves and curls, though others saw little change in their waves.
Reviewers with wavy or curly hair