Conditioner / Everyday rinse-out, detangling
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a conditioner
$2.71/oz at 8.5 oz — more than 68% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list — this is a detangling formula.
Butters near the top: a heavy, softening formula.
Middle of the range — noticeable on fine hair, light on coarse hair.
Humectants near the top — water-binding is a headline mechanism here.
No protein or amino acids in the list.
Nothing here needs a detergent wash to remove.
No chelating agent in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Crambe Abyssinica Seed Oil | oil | Coats and softens the strand | Softens |
| Cocos Nucifera (Coconut) OilCocos Nucifera Oil | oil | Coats and softens the strand | Softens |
| Butyrospermum Parkii (Shea) ButterButyrospermum Parkii | butter | Heavy softening — this is what makes it rich | Heavy |
| Lactic Acid | pH adjuster | Fine-tunes the pH | Moisturizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Listed in the first three ingredients, it is likely a structural part of this formula.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
A light oil with very long fatty-acid chains, used as a plant alternative to silicone shine.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8.5 oz
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $13 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among conditioners, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Hair that stiffens on protein — for a protein-free formula and real detangling slip
Less suited to anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Detangles and provides weightless, long-lasting conditioning.
Conditioning agents that reduce combing force sit high in the list.
Easier detangling, less breakage.
Get instantly detangled and shiny looking hair with just one use.
Conditioning agents that reduce combing force sit high in the list.
Easier detangling, less breakage.
Restore balance and keep your hair healthy using 98% natural ingredients.
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Leaves hair feeling soft, silky, and lightweight rather than weighed down
general users, including combo-pack purchasersLong-time users describe the formula as unchanged and true to the original Shampure scent/feel for decades
returning/long-term Shampure customersShipping/packaging complaints - bottles arriving leaked in transit, unrelated to the product formula itself
online/Target.com purchasers
