shampowder™ dry shampoo
Dry shampoo
- Dry shampoo
- Sulfate-free
- Silicone-free
- Protein-free
- Vegan · brand states
- Cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Not enough priced dry shampoos to place it
We have not priced enough dry shampoos to place this one.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Absorbent powders or starches high in the list.
No fast-drying alcohol in the list.
Nothing here needs a detergent wash to remove.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Zea Mays (Corn) Starch | starch | Soaks up oil and adds grip | Neutral |
| Montmorillonite | clay | Absorbs oil and adds texture | Neutral |
| Tapioca Starch | starch | Soaks up oil and adds grip | Neutral |
| Oat kernel flourAvena Sativa (Oat) Kernel Flour | absorbent | — | Stabilizes |
| Silica | powder | Mattifies and absorbs oil | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Farnesol | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Benzyl Salicylate | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
| Citral | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
Full ingredient list (15)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Zea Mays (Corn) Starch
General function
A starch that soaks up oil at the roots and adds texture.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
2
Montmorillonite
General function
A clay used for oil absorption and matte texture.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairAbsorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
May not suitVery dry or highly damaged hairAn absorbent solid takes up oil, and hair already short of it has less to give.
- clay
- powder
-
3
Tapioca Starch
General function
A fine starch that absorbs oil and leaves a dry, grippy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
4
Oat kernel flour
· Avena Sativa (Oat) Kernel Flour
General function
Oat kernel flour used in cosmetics for absorption and consistency control.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- absorbent
- thickener
-
5
Silica
General function
A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
- mineral
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Farnesol
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
8
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
9
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
10
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
11
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
12
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
13
Benzyl Benzoate
General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
14
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
15
Potassium Sorbate
- preservative
What the whole list adds up to
- 9 fragrances
- 8 named fragrance allergens
- 4 powders
- 2 starchs
- 2 thickeners
- 1 clay
- 1 absorbent
- 1 mineral
- 1 declared fragrance
- 1 preservative
Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 2 oz
Priced above the products that do the same job. Stores sell it above the $27 line; products that do this job typically go for about $68 at this size.
Show the price ladder
Where we’ve seen it6 listings · 5 stores
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ShopSimon
$21.502 oz · $10.75/ozOct 8Lowest per ozSale · was $37.00
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Aveda (brand site)
$37.002 oz · $18.50/ozOct 7
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Aveda (brand site)
$37.002 oz · $18.50/ozOct 7
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Aveda
$37.002 oz · $18.50/ozOct 8
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QVC
$37.002 oz · $18.50/ozOct 8
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Target
$69.992 oz · $34.99/ozOct 8Sale · was $89.99
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 2 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $27 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $13.30/oz; at 2 oz that is $27. Under that line you are paying less than most of them.
- About $68 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 2 oz.
Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Silicone-free
- Alcohol-free
- Differs
- Silicone-free
- Alcohol-free
- Differs
- Silicone-free
- Alcohol-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Depends on your hair: see who it suitsHair that stiffens on protein, looking for a protein-free formula and a silicone-free formula
Less suited to anyone sensitive to fragrance, people shopping on a budget, or anyone who wants to pick it up locally
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
More from Aveda
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- This library-only category has no formula-completeness score or personal routine recommendation.
- 2 sources consulted for this product (0 manufacturer or regulatory, 0 retailer, 2 editorial), last checked 2026-10-08.
- Ingredient references are linked for 8 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-07.
