pure abundance™ volumizing style-prep
Styler / Volumizer, mixed-hold
- Styler
- volumizer
- Sulfate-free
- Silicone-free
- Moisture-rich
- Vegan · brand states
- Cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Show all 22 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$10.59/oz at 3.4 oz, more than 80% of the 143 volumizers , which mostly run $3.31–9.38/oz.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Gums and synthetic polymers together.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Water-first and light: unlikely to flatten fine hair.
Absorbents appear, low in the list.
Oils are present, but low enough to be a finishing touch.
Contains fast-drying alcohol, which speeds drying but can leave hair feeling dry.
Nothing here needs a detergent wash to remove.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater\Aqua\Eau | solvent | The base everything else is dissolved in | Neutral |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| Pyrus Malus (Apple) Fruit Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Betaine | humectant | Pulls water into the hair | Moisturizes |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Alcohol Denat.Alcohol Denat | drying alcohol | Sets the style fast, which is also why it can feel dry | Drying |
| VP/Dimethylaminoethylmethacrylate Copolymer | film former | Lays down the film that holds a shape | Holds |
| Hydrolyzed Rice Protein | film former | A supporting film former | Protein |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Pogostemon Cablin (Patchouli) Oil | botanical extract | A trace plant extract | Fragrance |
| Mentha Piperita (Peppermint) Oil | botanical extract | A trace plant extract | Fragrance |
Full ingredient list (52)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water\Aqua\Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
3
Pyrus Malus (Apple) Fruit Extract
General function
An apple extract used at low levels; it contributes a little natural acid and label appeal.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
-
4
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
5
Betaine
General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
6
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
7
Alcohol Denat.
· Alcohol Denat
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
-
8
VP/Dimethylaminoethylmethacrylate Copolymer
General function
A hold polymer with a conditioning charge, used for a soft set that rinses out.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
9
Helianthus Annuus (Sunflower) Extract
- botanical extract
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
10
Oryza Sativa (Rice) Bran Extract
- botanical extract
- antioxidant
-
11
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
12
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
13
Amaranthus Caudatus Seed Extract
- botanical extract
-
14
Hydrolyzed Rice Protein
General function
A light plant protein that adds body and shine, popular in volume products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
15
Lactic Acid
General function
An acid used to set pH and, in scalp products, to loosen flakes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- pH adjuster
- humectant
- exfoliant
-
16
Sclerotium Gum
General function
A fermented gum that thickens and gives a slippery, cushioned feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- film former
- gum
- thickener
-
17
Distearyldimonium Chloride
General function
A rich conditioning agent used in heavier masks for detangling and a coated, smooth feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
18
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- emulsifier
-
19
Stearamidopropyl Dimethylamine
General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
20
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
- fatty alcohol
- emollient
- thickener
-
21
Hydroxypropyl Starch Phosphate
General function
A modified starch that thickens and leaves a light, powdery film — often used for body in curl products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- thickener
- film former
-
22
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
23
Lavandula Oil/Extract
· * Lavandula Oil/Extract
- botanical extract
- essential oil
-
24
Cananga Odorata Oil/Extract
- botanical extract
- essential oil
- 25 Pelargonium Graveolens (Geranium) Flower Oil
- 26 Jasmine Oil/Extract
-
27
Pogostemon Cablin (Patchouli) Oil
- botanical extract
- essential oil
- fragrance
-
28
Mentha Piperita (Peppermint) Oil
General function
Peppermint essential oil, used for scent and the cooling feeling on the scalp.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
29
Eugenol
General function
A clove-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
30
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
31
Geranyl Acetate
General function
A rose-scented fragrance component related to geraniol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
32
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
33
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
34
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
35
beta-caryophyllene
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
36
Terpineol
General function
A lilac-like fragrance component found naturally in several essential oils.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- 37 Eugenyl Acetate
-
38
Farnesol
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
39
Pinene
General function
A pine-scented component of essential oils, declared as part of the fragrance.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
40
anethole
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
41
Benzyl Alcohol
- preservative
- solvent
-
42
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
43
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
44
Camphor
General function
Produces a cooling, medicinal sensation on the scalp and contributes scent.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- active
-
45
Benzyl Benzoate
General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
46
Linalyl Acetate
General function
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
47
Menthol
General function
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- active
-
48
Carvone
General function
A mint- or caraway-scented fragrance component.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
49
Tocopherol
- antioxidant
- vitamin
-
50
Phenoxyethanol
- preservative
-
51
Potassium Sorbate
- preservative
-
52
Sodium Benzoate
- preservative
What the whole list adds up to
- 21 fragrances
- 11 named fragrance allergens
- 9 botanical extracts
- 4 solvents
- 4 humectants
- 4 thickeners
- 4 film formers
- 4 essential oils
- 4 preservatives
- 3 emollients
- 3 antioxidants
- 3 conditioning agents
- 2 fatty alcohols
- 2 actives
Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.4 oz
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $12 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
3.4 ozusual store size
-
Aveda (brand site)
$36.003.4 oz · $10.59/ozOct 7Lowest per oz
-
Aveda (brand site)
$36.003.4 oz · $10.59/ozOct 7
34 ozBest per ounce
-
Nava Beauty
$36.0034 oz · $1.06/ozOct 8Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $36 is the price we have observed for the 3.4 oz. We need three stores before we call a price commonly seen.
- Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.47/oz; at 3.4 oz that is $5. Under that line you are paying less than most of them.
- About $12 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.4 oz.
Formula
This is a complete volumizer formula. It is also above the range for volumizers per ounce, with 8 close matches selling for meaningfully less.
How the score is counted
- 8 products that do the same job cost less per ounce
- Costs more per ounce than 80% of the 143 volumizers we’ve priced
- Covers 6 of the 6 things a volumizer should do
- Salon tier, sold at Brand website
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
- Fragrance-free
- Curly method
- Lightweight
- Function
- Also
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costHair that craves moisture, for moisture that stays in and a curly-method-compatible formula
Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
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How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-10-07.
- Ingredient references are linked for 20 of 35 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-07.
