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Aussie · Miracle Curls

Paraben-Free Miracle Curls Shampoo with Coconut and Jojoba Oil

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Protein-free
  • Cruelty-free · PETA-listed
Size12.1 fl ozmost listed · 2 sizes
Price$4.99 Good valueseen at one store · 12.1 oz · from $0.32/oz in the 30.4 oz
Price / oz$0.36/ozat 12.1 oz
Where to buy2 stores · 2 sizes

Scent:

Notes: sweet.

Listing used for research: target.com

Personal fit

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Lower cost than most shampoos

$0.36/oz at 12.1 oz — less than 95% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Hard waterand swimmers dealing with mineral deposit
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent
Sulfate-free routinesit uses a sulfate detergent
Curly-method routinesthese silicones need a detergent to remove
Oily scalp or fine hairthat gets weighed down
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) None found

No humectants found — nothing here pulls water into the hair.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein None

No protein or amino acids in the list.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Sodium Lauryl Sulfate sulfate cleanser — Cleanses
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Glycol Distearate opacifier Makes the product look creamy Softens
Dimethicone silicone Smooths the cuticle and adds shine Buildup
Simmondsia Chinensis (Jojoba) Seed Oil emollient Softens and smooths the strand Buildup
Cocos Nucifera (Coconut) Oil oil Coats and softens the strand Softens
Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesNo drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (20)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium Lauryl Sulfate
    General function

    A high-foaming, strongly cleansing detergent. It clears build-up thoroughly and is the harsher of the two common sulfates.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

    May suitFine or easily flattened hair

    Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

    May not suitDry, coarse, or high-porosity hair

    Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

    Indian Journal of Dermatology
    • sulfate cleanser
    • cleanser
  • 3 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 4 Glycol Distearate
    General function

    A wax that gives shampoo its pearly look and a slightly richer feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • opacifier
    • emollient
  • 5 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • 6 Simmondsia Chinensis (Jojoba) Seed Oil
    General function

    Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    • emollient
    • light ester
    • oil
    • wax
  • 7 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 8 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 9 Sodium Citrate
    General function

    Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
    • hard-water chelator
  • 10 Cocamide MEA
    General function

    A coconut-derived thickener that stabilises foam and gives shampoo its body.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

    May not suitBuild-up-sensitive routines

    Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

    • secondary cleanser
    • nonionic cleanser
    • thickener
  • 11 Sodium Xylenesulfonate
    • solubilizer
  • 12 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 13 Sodium Benzoate
    • preservative
  • 14 Sodium Chloride
    • salt
    • thickener
  • 15 Tetrasodium EDTA
    General function

    Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 16 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 17 Methylchloroisothiazolinone
    • isothiazolinone
    • preservative
  • 18 Methylisothiazolinone
    • isothiazolinone
    • preservative
  • 19 Yellow 5
    General function

    A certified colour added to tint the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 20 Red 33
    General function

    A certified colour used to tint the product. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant

What the whole list adds up to

  • 4 emollients
  • 3 hard-water chelators
  • 3 preservatives
  • 2 cleansers
  • 2 secondary cleansers
  • 2 oils
  • 2 pH adjusters
  • 2 thickeners
  • 2 isothiazolinones
  • 2 colourants
  • 1 solvent
  • 1 sulfate cleanser
  • 1 amphoteric cleanser
  • 1 opacifier

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12.1 oz

Seen at $4.99 1 store · checked Aug 29
Good value under $5 Under $0.39/oz it costs less than three-quarters of the 7 products we score as doing the same job

Usually a good value. Most stores sell it under the $5 line, and products that do this job typically go for about $6 at this size.

Sizes

12.1 ozmost listed
$4.99
$0.41/oz
30.4 oz
$9.59
$0.32/oz

The 30.4 oz costs 22% less per ounce than the 12.1 oz.

Show the price ladder
Where we’ve seen it2 listings · 1 store

12.1 ozmost listed

  • Target
    $4.99
    12.1 oz · $0.41/oz
    Aug 22Lowest per oz

30.4 ozBest per ounce

  • Target
    $9.59
    30.4 oz · $0.32/oz
    Aug 29Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $4.99 is the price we have observed for the 12.1 oz. We need three stores before we call a price commonly seen.
  3. Good value under $5 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $0.39/oz; at 12.1 oz that is $5. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $6 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12.1 oz.

Formula

Formula score
7 of 10

The formula covers the core of what a shampoo does, and it costs less per ounce than most shampoos in our library.

How the score is counted
  • Costs less per ounce than 95% of the 805 shampoos we’ve priced
  • No humectant in the formula
  • Reviewers mention 4 things they like about how it performs
  • Drugstore tier, sold at Grocery / mass and Drugstore
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

AussieSame function Miracle Moist with Avocado & Jojoba Oil Shampoo $0.47/oz $0.11/oz more
  • Protein-free
  • Deep clean
  • Hard water
Differs
  • Citrus scent, not sweet
  • Value tier
  • 30.4 oz bottle
Compare
AussieLowest cost per oz Aussie Paraben-Free Total Miracle Shampoo with Apricot & Macadamia For Damage Hair $0.30/oz $0.06/oz less
  • Protein-free
  • Deep clean
  • Hard water
· Same function
Differs
  • 30.4 oz bottle
Compare
Head & ShouldersClose function Scalp Restore Shampoo $0.41/oz $0.05/oz more
  • Budget
Function
  • Oils and butters
Also
  • 38.8 oz bottle
  • Sold at specialty beauty counters
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and a proper reset wash

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
4
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Your ticket to defined bouncy curls

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Gently cleanses

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Gives a burst of moisture

Humectants or rich emollients sit in the first eight ingredients.

  • Glycol Distearate
  • Dimethicone
  • Simmondsia Chinensis (Jojoba) Seed Oil
Supported

Helps hair feel hydrated.

Helps strengthen hair against breakage

No protein or bond ingredient appears in the list.

  • Guar Hydroxypropyltrimonium Chloride
Stated by brand

Can’t be confirmed from label.

More defined curls after 1 wash

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers report the shampoo is safe to use on color-treated, bleached, permed, and chemically-treated hair

color/chemically-treated hair reviewers

Reviewers report improved curl definition and bounce with visible volume increase

curly-hair reviewers

Reviewers report reduced frizz and added shine on curly hair

curly-hair reviewers

Reviewers describe hair feeling deeply moisturized and hydrated

Some reviewers report difficulty dispensing product from the bottle

More from Aussie

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 7 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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