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Alterna

Caviar Anti-Aging Multiplying Volume Styling Mist - 5.0 oz

Styler / Volumizer, light-hold

  • Styler
  • volumizer
  • mist
  • Sulfate-free
  • Moisture-rich
Size5 fl oz
Price$29–31commonly seen · 5 oz
Price / oz$6.00/ozat 5 oz
Where to buy5 stores · $24.80–32.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

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Upper-mid price for a volumizer

$6.00/oz at 5 oz, more than 54% of the 143 volumizers , which mostly run $3.31–9.38/oz. The cost less.

Price and stores

Great for

Protein-hungry hairthat stretches and stays stretched when wet
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Soft-hold stylesthat should stay touchable
Very dry hairno fast-drying alcohol in the list
Sun and colour fadea UV filter is in the list

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Protein-sensitive hairthat goes stiff or straw-like on protein
Styles that must holdthe brand states a light hold at most
Tight budgetsit sits in the upper price tiers

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Light

A light hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers, the firmest kind of hold.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Polyimide-1 film former Lays down the film that holds a shape Holds
Panthenol humectant Pulls water into the hair Detangles
Caviar Extract botanical extract A plant extract, there as much for marketing as for function Protein
Macrocystis Pyrifera (Kelp) ExtractAlgae Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Helianthus Annuus (Sunflower) Seed Oil oil Softens the film so it does not set hard Softens
Macrocystis Pyrifera (Kelp) Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Laminaria Digitata Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Keratin protein A small amount of protein Protein
Hydrolyzed Keratin film former A supporting film former Protein
Polysilicone-15 silicone A little smoothing and shine Buildup
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-forward: a strengthening formula, not a moisture one. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (32)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Polyimide-1
    General function

    A flexible hold polymer used for touchable styling and humidity resistance.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 3 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 4 Caviar Extract
    General function

    A fish-roe extract used at trace levels for luxury positioning. It is animal-derived.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May not suitProtein-sensitive hair

    A large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • botanical extract
    • protein
  • 5 Macrocystis Pyrifera (Kelp) Extract · Algae Extract
    General function

    A seaweed extract used at low levels for moisture and mineral claims.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 6 Helianthus Annuus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    International Journal of Trichology
    • oil
    • emollient
  • 7 Macrocystis Pyrifera (Kelp) Extract
    General function

    A seaweed extract used at low levels for moisture and mineral claims.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 8 Laminaria Digitata Extract
    General function

    An extract of Laminaria Digitata. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • 9 Keratin
    General function

    The protein hair is made of. On the outside of the strand it fills gaps and firms up the feel for a few washes.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • protein
  • 10 Hydrolyzed Keratin
    General function

    Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Size decides where it goes. In fibre testing, fractions around 221 and 2,577 Da reached the cortex while a 75,440 Da fraction stayed on the surface. A label prints the name, never the size, so a protein line is a claim about the ingredient rather than about the depth.

    International Journal of Cosmetic Science
    • film former
    • protein
    • hydrolysed protein
  • 11 Biotin
    • vitamin
  • 12 Phospholipids
    General function

    Fat-and-water-loving lipids that help conditioning ingredients bind evenly to the strand.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
    • emulsifier
  • 13 Saccharomyces/Magnesium Ferment
    • botanical extract
  • 14 Saccharomyces/Copper Ferment
    • botanical extract
  • 15 Saccharomyces/Silicon Ferment
    • botanical extract
  • 16 Saccharomyces/Zinc Ferment
    • botanical extract
  • 17 Saccharomyces/Iron Ferment
    • botanical extract
  • 18 Polysilicone-15
    General function

    A silicone that also absorbs UV, used in leave-on products to slow colour fade.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    • silicone
    • UV filter
  • 19 Palmitamidopropyltrimonium Chloride
    General function

    A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 20 Superoxide Dismutase
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 21 Ascorbic Acid
    • antioxidant
    • vitamin
  • 22 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 23 PEG-40 Hydrogenated Castor Oil
    • solubilizer
    • emulsifier
  • 24 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 25 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 26 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 27 Butylene Glycol
    General function

    A light humectant and carrier that helps extracts dissolve.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 28 Potassium Sorbate
    • preservative
  • 29 Sodium Benzoate
    • preservative
  • 30 Phenoxyethanol
    • preservative
  • 31 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 32 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 9 botanical extracts
  • 4 humectants
  • 4 preservatives
  • 3 solvents
  • 3 vitamins
  • 3 proteins
  • 3 emollients
  • 2 film formers
  • 2 emulsifiers
  • 2 hard-water chelators
  • 1 polymer
  • 1 conditioning agent
  • 1 oil
  • 1 hydrolysed protein

Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5 oz

Commonly seen $29–31 Midpoint $30 · 4 stores · checked Aug 29
Good value under $5 Under $1.03/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $13 at this size.

Show the price ladder
Where we’ve seen it6 listings · 5 stores
  • Walmart
    $24.80
    5 oz · $4.96/oz
    Aug 29Lowest per oz
  • Ulta
    $30.00
    5 oz · $6.00/oz
    Aug 25
  • Ulta
    $30.00
    5 oz · $6.00/oz
    Aug 27
  • Ulta Beauty
    $30.00
    5 oz · $6.00/oz
    Aug 29
  • Bloomingdale's
    $30.00
    5 oz · $6.00/oz
    Aug 29
  • Target
    $32.00
    5 oz · $6.40/oz
    Aug 29

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.03/oz; at 5 oz that is $5. Under that line you are paying less than most of them.
  4. About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5 oz.

Formula

Formula score
10 of 10

The formula carries the systems a volumizer is built around, and it sits in the middle of the range for volumizers per ounce.

How the score is counted
  • 5 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 54% of the 143 volumizers we’ve priced
  • Covers 6 of the 6 things a volumizer should do
  • Reviewers mention 4 things they like about how it performs
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

CHIClosest function Luxury Black Seed Oil Blend Blow Dry Cream $3.17/oz $2.83/oz less
  • Protein
  • Alcohol-free
  • No aerosol
Function
  • Film formers
Also
  • Masstige tier
  • 6 oz bottle
Compare
OuidadClose function Advanced Climate Control® Restore + Revive Bi-Phase $2.12/oz $3.88/oz less
Function
  • Film formers
Also
  • Cruelty-free
  • 6.8 oz bottle
  • Sold online
Compare
PanteneLowest cost per oz Gold Series Curl Defining Pudding $1.10/oz $4.90/oz less
  • Protein-free
  • Alcohol-free
  • No aerosol
· Close function
Function
  • Slip and detangling
  • Protein
Also
  • Drugstore tier
  • 7.6 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Soft, over-stretchy hair, looking for protein high in the formula and moisture that stays in

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein

Best alternative if not

Consider CHI Luxury Black Seed Oil Blend Blow Dry Cream, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Flexible hold and shine

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Polyimide-1
  • Helianthus Annuus (Sunflower) Seed Oil
  • Hydrolyzed Keratin
Supported

Natural movement without stiffness.

Instant and long-lasting root-to-tip touchable volume

A mid-weight formula: it will not flatten fine hair, but lift is not its main job.

  • Polyimide-1
  • Caviar Extract
  • Keratin
Partly supported

Neutral on lift.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Used for years on fine, wavy hair — adds body, doesn't weigh hair down, and holds a style

long-time repeat buyer with fine, wavy hair

Adds volume and shine and keeps hair feeling healthy and soft, no stickiness from the mist

reviewer with fine hair

Doesn't weigh down fine straight hair but gives it body without stickiness

reviewer with fine, straight hair

Added fullness to fine hair and left it feeling healthier overall

reviewer with straight, fine hair

Bad smell, left hair sticky, heavy, and greasy

reviewer with unspecified hair type, negative experience

More from Alterna

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 10 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-27.

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