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Acure

All Hair Types Dry Shampoo

Shampoo / Low-lather cleanser, non-foaming

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Vegan · label states
  • Cruelty-free · PETA-listed
Size1.7 fl oz
Priceabout $12commonly seen · 1.7 oz
Price / oz$7.05/ozat 1.7 oz
Where to buy4 stores · $11.79–12.63

Scent:

No added fragrance on the label, but it carries scenting botanicals — essential oils smell even when they are not labelled as fragrance.

Manufacturer page: acure.com

Personal fit

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Priced above most shampoos

$7.05/oz at 1.7 oz — more than 99% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

no fragrance (parfum) on the label — scented
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Frequent washerswho want gentler cleansing
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products

Maybe skip if

this product carries a scent
A squeaky-clean feelthis deliberately leaves conditioning behind
Foam-heavy washesit barely lathers
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here reduces combing force
Hard waterno chelator here to bind the minerals

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength None

No detergent — the conditioners do the cleaning.

Expected lather Little

Very little foam; it is worked through rather than lathered.

Slip and detangling Little

Nothing here is built to reduce combing force.

Water-binding (humectants) None found

No humectants found — nothing here pulls water into the hair.

Scalp active None

No over-the-counter scalp active.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Zea Mays (Corn) StarchZea Mays (Corn) Starch* starch Soaks up oil and adds grip Neutral
Sodium Bicarbonate pH adjuster Brings the formula to hair-friendly pH pH balancer
Maranta Arundinacea Root PowderMaranta Arundinacea Root Powder* botanical extract A plant extract, marketed as much as functional Neutral
Rosmarinus Officinalis (Rosemary) Leaf OilRosmarinus Officinalis (Rosemary) Leaf Oil* botanical extract A trace plant extract Fragrance
Mentha Piperita (Peppermint) OilMentha Piperita (Peppermint) Oil* botanical extract A trace plant extract Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Vegan and cruelty-free.
Full ingredient list (5)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Zea Mays (Corn) Starch · Zea Mays (Corn) Starch*
    General function

    A starch that soaks up oil at the roots and adds texture.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 2 Sodium Bicarbonate
    General function

    Baking soda. Used in trace amounts to raise pH; at higher levels it is alkaline enough to swell the cuticle.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Takes up oil at the root, which is where fine hair goes flat first.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    • pH adjuster
    • absorbent
  • 3 Maranta Arundinacea Root Powder · Maranta Arundinacea Root Powder*
    General function

    An extract from the root of Maranta Arundinacea. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 4 Rosmarinus Officinalis (Rosemary) Leaf Oil · Rosmarinus Officinalis (Rosemary) Leaf Oil*
    General function

    Rosemary essential oil, used for scent and its traditional scalp reputation.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 5 Mentha Piperita (Peppermint) Oil · Mentha Piperita (Peppermint) Oil*
    General function

    Peppermint essential oil, used for scent and the cooling feeling on the scalp.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance

What the whole list adds up to

  • 3 botanical extracts
  • 2 essential oils
  • 2 fragrances
  • 1 starch
  • 1 powder
  • 1 pH adjuster
  • 1 absorbent

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 1.7 oz

Commonly seen about $12 Midpoint $11.99 · 3 stores · checked Aug 29
Good value under $3 Under $1.57/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $4 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 1.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 1.7 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $3 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.57/oz; at 1.7 oz that is $3. Under that line you are paying less than most of them.
  4. About $4 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 1.7 oz.

Formula

Formula score
3 of 10

Above the range for shampoos per ounce for a shorter formula: there is no working detergent system in the list.

How the score is counted
  • 1 products that do the same job cost less per ounce
  • Costs more per ounce than 99% of the 805 shampoos we’ve priced
  • No working detergent system in the formula
  • No slip for detangling either
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Uncle Funky's DaughterLowest cost per oz Defunk $1.92/oz $5.13/oz less
  • Sulfate-free
  • Gentle cleanse
  • Protein
· Close function
Function
  • Protein
  • Film formers
Also
  • Fresh scent
  • Drugstore tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

An above-range pick for the hair it suits
Best user

People sensitive to fragrance, looking for a formula with no added fragrance and washing without sulfates

Biggest tradeoff

Less suited to anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who wants a quick, foam-heavy shampoo

Best alternative if not

Consider Uncle Funky's Daughter Defunk, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Instantly absorbs excess oil and removes buildup without water

The detergent system is gentle; it is unlikely to clear heavy build-up on its own.

—

Potential conflict

Too gentle for real build-up.

Formulated without parabens, sulfates, mineral oil, petrolatum, and formaldehyde

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

100% Vegan, Cruelty-free, Paraben-free

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Suitable for all hair types, targets oily roots

No formula reads the same on every texture; our fit panel is the better guide.

—

Stated by brand

See the fit panel instead.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Small amount goes a long way; product lasts a long time per bottle

general users

Absorbs oil/grease effectively without leaving a chalky or ashy cast

general users, repeat buyers

Visible white/gray powder residue that is hard to blend out, especially on dark hair

dark-haired users

Causes noticeable scalp itchiness for some users

sensitive-scalp users

Bottle/applicator design makes controlled application difficult, leading some to use more product than expected

general users

More from Acure

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 0 of 4 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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