Instantly absorbs excess oil and removes buildup without water
The detergent system is gentle; it is unlikely to clear heavy build-up on its own.
—
Potential conflict
Too gentle for real build-up.
Acure
All Hair Types Dry Shampoo
Shampoo / Low-lather cleanser, non-foaming
- Shampoo
- Sulfate-free
- Silicone-free
- Vegan · label states
- Cruelty-free · PETA-listed
Size1.7 fl oz
Priceabout $12commonly seen · 1.7 oz
Price / oz$7.05/ozat 1.7 oz
Where to buy4 stores · $11.79–12.63
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance on the label, but it contains scenting botanicals. Essential oils have a smell even when they are not labelled as fragrance.
Manufacturer page: acure.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
None found
Not in your profile
Cleansing strength
None
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Sulfates
None listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
Present
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
5 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Target · Brand website
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$7.05/oz at 1.7 oz, more than 97% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
no fragrance (parfum) on the label, but still scented
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Frequent washerswho want gentler cleansing
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products
Maybe skip if
this product has a scent
A squeaky-clean feelthis deliberately leaves conditioning behind
Foam-heavy washesit barely lathers
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here makes combing easier
Hard waterno chelator here to bind the minerals
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
None
No detergent. The conditioners do the cleaning.
Expected lather
Little
Very little foam; it is worked through rather than lathered.
Slip and detangling
Little
Nothing here is built to reduce combing force.
Water-binding (humectants)
None found
No humectants, so nothing here pulls water into the hair.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
None
No chelating agent in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Zea Mays (Corn) StarchZea Mays (Corn) Starch* | starch | Soaks up oil and adds grip | Neutral |
| Sodium Bicarbonate | pH adjuster | Brings the formula to hair-friendly pH | pH balancer |
| Maranta Arundinacea Root PowderMaranta Arundinacea Root Powder* | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Rosmarinus Officinalis (Rosemary) Leaf OilRosmarinus Officinalis (Rosemary) Leaf Oil* | botanical extract | A trace plant extract | Fragrance |
| Mentha Piperita (Peppermint) OilMentha Piperita (Peppermint) Oil* | botanical extract | A trace plant extract | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Vegan and cruelty-free.
Full ingredient list (5)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Zea Mays (Corn) Starch
· Zea Mays (Corn) Starch*
General function
A starch that soaks up oil at the roots and adds texture.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
2
Sodium Bicarbonate
General function
Baking soda. Used in trace amounts to raise pH; at higher levels it is alkaline enough to swell the cuticle.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairTakes up oil at the root, which is where fine hair goes flat first.
DependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- absorbent
-
3
Maranta Arundinacea Root Powder
· Maranta Arundinacea Root Powder*
General function
An extract from the root of Maranta Arundinacea. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
4
Rosmarinus Officinalis (Rosemary) Leaf Oil
· Rosmarinus Officinalis (Rosemary) Leaf Oil*
General function
Rosemary essential oil, used for scent and its traditional scalp reputation.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
5
Mentha Piperita (Peppermint) Oil
· Mentha Piperita (Peppermint) Oil*
General function
Peppermint essential oil, used for scent and the cooling feeling on the scalp.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
What the whole list adds up to
- 3 botanical extracts
- 2 essential oils
- 2 fragrances
- 1 starch
- 1 powder
- 1 pH adjuster
- 1 absorbent
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1.7 oz
Commonly seen
about $12
Good value under
$3
Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $5 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Whole Foods Market
$11.791.7 oz · $6.93/ozOct 31Lowest per oz
-
Target
$11.991.7 oz · $7.05/ozOct 31
-
The Healthy Place
$12.631.7 oz · $7.43/ozOct 31
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 1.7 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $3 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.83/oz; at 1.7 oz that is $3. Under that line you are paying less than most of them.
- About $5 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1.7 oz.
Formula
3
Formula score
3 of 10
Above the range for shampoos per ounce for a shorter formula with no working detergent system, and 5 close matches cost less.
How the score is counted
- 5 products that do the same job cost less per ounce
- Costs more per ounce than 97% of the 1544 shampoos we’ve priced
- No working detergent system in the formula
- No slip for detangling either
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
REUZELClosest function
FLASHDRY Dry Shampoo
$2.81/oz $4.24/oz less
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
Taliah WaajidLowest cost per oz
Honey Fresh Dry Gel Shampoo
$1.56/oz $5.49/oz less
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costBest user
People sensitive to fragrance, looking for a formula with no added fragrance and washing without sulfates
Biggest tradeoff
Less suited to anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who wants a quick, foam-heavy shampoo
Best alternative if not
Consider REUZEL FLASHDRY Dry Shampoo, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Formulated without parabens, sulfates, mineral oil, petrolatum, and formaldehyde
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
100% Vegan, Cruelty-free, Paraben-free
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Suitable for all hair types, targets oily roots
No formula reads the same on every texture; our fit panel is the better guide.
—
Stated by brand
See the fit panel instead.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Small amount goes a long way; product lasts a long time per bottle
general usersAbsorbs oil/grease effectively without leaving a chalky or ashy cast
general users, repeat buyersVisible white/gray powder residue that is hard to blend out, especially on dark hair
dark-haired usersCauses noticeable scalp itchiness for some users
sensitive-scalp usersBottle/applicator design makes controlled application difficult, leading some to use more product than expected
general usersMore from Acure
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 0 of 4 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-25.
