high hold
Gums or waxes give some structure, without the polymers that carry a firm hold.
- Lanolin Wax
- Beeswax
- Microcrystalline Wax
Soft structure, not firm hold.
Styler / Paste, strong-hold
Scent:
Notes: sweet, tobacco.
Strength: Strong
Listing used for research: ulta.com
Personal fit
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Your avoid-list
Same job for less elsewhere
$13.00/oz at 2 oz — more than 86% of the 92 pastes , which mostly run $5.57–10.11/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A strong hold, as stated by the brand.
Gums and synthetic polymers together.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Heavy butters and waxes in the first eight ingredients.
Absorbent powders or starches high in the list.
No oils or butters in the list.
No fast-drying alcohol in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Diethylhexyl Malate | light ester | Light slip without much weight | Softens |
| Lanolin Wax | film former | Lays down the film that holds a shape | Buildup |
| Bentonite | clay | Absorbs oil and adds texture | Neutral |
| Beeswax | wax | Holds shape and adds weight | Buildup |
| Petrolatum | sealant | Seals moisture in | Heavy |
| Diatomaceous Earth | absorbent | — | Neutral |
| Microcrystalline Wax | wax | Holds shape and adds weight | Buildup |
| Ceteareth-20Cetearteth-20 | emulsifier | Keeps oil and water mixed | Stabilizes |
| Hydrolyzed Quinoa | film former | A supporting film former | Protein |
| Paraffin | film former | A supporting film former | Buildup |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Coumarin | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
A cushiony ester used for a rich but non-greasy glide.
Listed in the first three ingredients, it is likely a structural part of this formula.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
The solid fraction of lanolin, used to give balms body and hold.
Listed in the first three ingredients, it is likely a structural part of this formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A clay that absorbs oil and gives a matte, gritty texture.
Listed in the first three ingredients, it is likely a structural part of this formula.
Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
An absorbent solid takes up oil, and hair already short of it has less to give.
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A heavy sealing agent that locks moisture in and takes detergent to remove.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A fine silica powder from fossilised algae, used to absorb oil and add grip.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A petroleum-derived wax used for firm, pliable hold in pomades and pastes.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
An emulsifier that holds oil and water together in a conditioner or cream.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A quinoa-derived protein used for light strengthening and colour retention claims.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
A plant fat made water-dispersible by ethoxylation. It softens the formula and helps the oil and water phases stay together.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A mineral wax used for firm structure and sealing in pomades.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A sweet, hay-like fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A clove-scented fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A lemon-scented fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-26. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 2 oz
Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $14 at this size.
2 ozmost listedBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula carries what a paste is built around, and 2 products we score as close matches cost at least a quarter less per ounce. The difference is buying the label, not a different formula.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision
Curly-method routines who want a curly-method-compatible formula and defined, clumped curls
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
American Crew Matte Clay — for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
high hold
Gums or waxes give some structure, without the polymers that carry a firm hold.
Soft structure, not firm hold.
low shine
Light esters can add a little gloss without a full shine system.
A hint of gloss.
frizz-free finish
Silicones or film formers smooth the cuticle, which is the usual mechanism.
Smoother strands, less frizz.
all-day hold
Gums or waxes give some structure, without the polymers that carry a firm hold.
Soft structure, not firm hold.
reworkable second-day styling
Absorbent starch or powder is present near the top of the list.
Buys a day between washes.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
A user says the wax applies easily without pulling, remains combable and touchable after drying, and can be reshaped during the day without losing hold.
Ulta most-helpful positive review of the exact waxFragrance is sharply divisive: one dissatisfied customer found it overwhelming and nausea-inducing, even though they considered the hold acceptable before flaking developed.
Ulta customer review from Florida, August 2024A reviewer with thick, fine hair values the natural finish and strong hold, but warns that applying too much makes it difficult to work through hair.
Ulta customer review from Nevada, May 2021