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Hair Care Guides

Lift the roots, leave the ends alone.
Volume is mostly about where things go.

Flat roots are frustrating because the obvious fix, more product, usually makes them flatter. Most lift comes from where you put things and which way the hair dries. Work at the roots and let the lengths stay soft.

Your personal hair-care planProduct choices, routines and answers shaped around your hair.$49one-timeStart my consultation
A woman lifting a small section of hair at the crown.
Volume is mostly about where things go.

What is going on

A rear view of loose waves with an airy, full finish.

Lift is about space, not how much hair you have

Lift is the air inside a style, not the number of hairs on your head. Fine hair can look airy and thick hair can sit completely flat. You’re choosing a finish you like, nothing more.

A woman smoothing conditioner through her mid-lengths and ends.

Keep conditioner off the roots

Conditioner belongs where the tangles are, usually the lengths and ends. If your roots collapse after washing, move the conditioner lower or use less before you decide conditioner itself is the problem.

What helps, day to day

A woman lifting a section beside a part with shiny, grouped roots.

The roots look shiny and clump together

  • Wash when the roots feel oily rather than on a set day.
  • Dry shampoo can freshen a style between washes, but it doesn’t take the place of water.
  • Keep heavier finishing products away from the roots, and judge the lift once the hair is fully dry.
A side view of wavy hair with flyaways around the crown.

Brushing for volume just makes flyaways

  • Handle the hair less while it dries and use a little hold instead.
  • Teasing over and over knots the hair and roughs it up.
  • A fuller style shouldn’t need painful pulling to get there.
A woman gently separating her hair to check a wider central part.

Your usual part has gone flat

  • Try moving the part an inch or so on clean, damp hair.
  • Lift the roots gently with your fingers and let them settle without pressing them down again.
  • Seeing some scalp at a part is normal and says nothing about how much hair you have.

Products, by the job they do

A woman cupping a damp curl section with styling gel on her hands.

Put the hold where you want the lift

A root-lifting spray or a light styler can hold the roots up without weighing the lengths down. Check whether it goes on damp or dry hair, and keep it off any skin that’s irritated.

Browse styling products. For styling recommendations, share the finish you want, how you dry your hair and your budget.

A woman detangling conditioned hair with a wide-tooth comb.

Keep the ends soft without the weight

If a rich conditioner flattens everything, try a lighter one or use less of it. You still need enough slip to get a comb through, so don’t skip it altogether.

Browse lightweight conditioners. For lighter conditioner options, share your hair details and what has worked before.

How to do it

A woman uses both hands to gently work shampoo at the back and sides of her scalp, with the lengths hanging loose.

1. Start at the scalp

Wash the oil and residue out of the roots with your fingertips, not your nails. Clean roots stand up more easily.

Guide: Shampoo your scalp
A woman places her fingertips on either side of the part in her damp hair, with the lengths hanging loose.

4. Let the roots settle on their own

Set a relaxed part and leave the roots alone while they dry. Every time you press them down with your hands, you lose a little lift.

Guide: Air-dry your hair

Illustrated care examples: before & after

Space at the roots

Illustrative care comparison: flat roots beside modest root lift.
Before · flat rootsAfter care · a modest root lift
Where the product goes and which way the hair is dried can change how the same style sits at the roots.

Pointed in a direction

Illustrative care comparison: flat styling beside light directional lift.
Before · hair lying flatAfter care · light lift, pointed one way
A light directional finish changes how the hair sits. There is no more hair than before, it is just going somewhere.
A woman gently squeezing damp hair with a towel.

Help with your hair-care routine

Bring your hair-care questions to the consultation. You can also read this related guide.

  • Which products give me lift without weighing my hair down?
  • Should I change how I dry it or where I put product?
  • Can I have volume at the roots and soft ends at the same time?

The plan uses the hair and scalp details you share, past treatments, current products, preferences and the time and budget you have.

The Hair Care Consultation gives you a personal plan with product recommendations, routines and guidance on your hair-care questions.

$49 with 60 days of follow-ups, or $99 with 12 months. Pay once; the year renews only if you choose.