Side by side
Virtue ColorKick De-Brassing Shampoo vs Virtue Labs Curl Shampoo
99% function match · 12 of the 13 functions we compared match Formula overlap 82%. Virtue ColorKick De-Brassing Shampoo and Virtue Labs Curl Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- ColorKick De-Brassing Shampoo — colour-treated hair
- Curl Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Curly-method routinesno sulfates and no water-insoluble silicones
- Hard waterand swimmers dealing with mineral deposit
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Curly-method routinesno sulfates and no water-insoluble silicones
- Hard waterand swimmers dealing with mineral deposit
- Scents bother youthis product carries a scent
- Very dry or damaged hairit contains fast-drying alcohol
- Dry or damaged haira strong detergent system strips as it cleans
- Scents bother youthis product carries a scent
- Very dry or damaged hairit contains fast-drying alcohol
- Dry or damaged haira strong detergent system strips as it cleans
More facts about each one
- sulfate-free
- silicone-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
Protein
What only one of them carries
ColorKick De-Brassing Shampoo
Curl Shampoo
Full ingredient list — ColorKick De-Brassing Shampoo (83)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Lauryl Glucoside
- nonionic cleanser
- cleanser
-
5
Disteareth-75 IPDI
- thickener
- polymer
-
6
Polyglyceryl-3 Laurate
- emulsifier
- emollient
-
7
Coconut Acid
- emulsifier
- salt
-
8
Keratin
- protein
-
9
Panthenol
- humectant
- conditioning agent
- vitamin
-
10
Salicylic Acid
- active
- exfoliant
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Curcuma Longa (Turmeric) Root Extract
- botanical extract
- antioxidant
-
12
Chamomilla Recutita (Matricaria) Flower Extract
- botanical extract
-
13
Oryza Sativa (Rice) Bran Extract
- botanical extract
- antioxidant
-
14
Melia Azadirachta Flower Extract
- botanical extract
-
15
Citrus Limon (Lemon) Peel Extract
- botanical extract
-
16
Coccinia Indica Fruit Extract
- botanical extract
-
17
Brassica Oleracea Capitata (Cabbage) Leaf Extract
- botanical extract
-
18
Helianthus Annuus (Sunflower) Seed Oil
- oil
- emollient
-
19
Melia Azadirachta Leaf Extract
- botanical extract
-
20
Corallina Officinalis Extract
- botanical extract
- 21 Madecassoside
-
22
Tocopherol
- antioxidant
- vitamin
-
23
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
24
Sodium Phytate
- hard-water chelator
-
25
Oryza Sativa (Rice) Seed Protein
- botanical extract
- protein
- 26 Asiaticoside
-
27
Citrus Paradisi (Grapefruit) Fruit Extract
- botanical extract
-
28
Ocimum Sanctum Leaf Extract
- botanical extract
-
29
Ocimum Basilicum (Basil) Flower/Leaf Extract
- botanical extract
-
30
Solanum Melongena (Eggplant) Fruit Extract
- botanical extract
-
31
Phytic Acid
- hard-water chelator
-
32
Leuconostoc/Radish Root Ferment Filtrate
- preservative
-
33
Aloe Barbadensis Flower Extract
- botanical extract
-
34
Salvia Hispanica Seed Extract
- botanical extract
-
35
Hydrolyzed Quinoa
- film former
- protein
- hydrolysed protein
-
36
Hydrolyzed Adansonia Digitata Seed Extract
- botanical extract
- protein
- hydrolysed protein
-
37
Oryza Sativa (Rice) Extract
- botanical extract
- 38 Polygonum Bistorta Root Extract
-
39
Galactoarabinan
- film former
- gum
-
40
Gluconolactone
- humectant
- exfoliant
- hard-water chelator
-
41
Caprylyl/Capryl Glucoside
- nonionic cleanser
- cleanser
-
42
Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
- 43 Zinc Gluconate
-
44
Caesalpinia Spinosa Fruit Extract
- botanical extract
-
45
Viola Odorata Flower/Leaf Extract
- botanical extract
-
46
Ethyl Oleate
- light ester
- emollient
-
47
Sorbitan Oleate
- emulsifier
-
48
Polyquaternium-37
- conditioning agent
- film former
- polymer
- thickener
-
49
Helianthus Annuus (Sunflower) Sprout Extract
- botanical extract
-
50
Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract
- botanical extract
- 51 Copper Gluconate
-
52
Rice Oil Glycereth-8 Esters
- light ester
- emulsifier
- emollient
-
53
Glycerin
- humectant
-
54
Ethylhexylglycerin
- preservative
- emollient
-
55
Heptyl Glucoside
- nonionic cleanser
- cleanser
-
56
Sodium Isethionate
- cleanser
- 57 Hydroxypropyl Methylcellulose Stearoxy Ether
-
58
Trisodium Ethylenediamine Disuccinate
- hard-water chelator
-
59
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
60
Potassium Sorbate
- preservative
-
61
Propylene Glycol
- humectant
- solvent
-
62
Sodium Dilauramidoglutamide Lysine
- amino acid
-
63
Xylitol
- humectant
-
64
Trehalose
- humectant
- 65 Magnesium Aspartate
-
66
Butylene Glycol
- humectant
- solvent
-
67
Sodium Phosphate
- pH adjuster
- salt
-
68
Ethyl Linoleate
- light ester
- emollient
-
69
Caprylyl Glycol
- preservative
- humectant
-
70
Caprylic Acid
- preservative
- emulsifier
-
71
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
- antioxidant
-
72
Calcium Gluconate
- hard-water chelator
- salt
-
73
Fragrance
- fragrance
- declared fragrance
-
74
Phenoxyethanol
- preservative
-
75
Sodium Benzoate
- preservative
-
76
Benzyl Alcohol
- preservative
- solvent
-
77
Chlorphenesin
- preservative
-
78
Citric Acid
- pH adjuster
- hard-water chelator
-
79
Maltodextrin
- absorbent
- film former
- binder
-
80
Alcohol Denat.
- drying alcohol
- solvent
-
81
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
82
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
83
Linalool
- fragrance
- named fragrance allergen
Full ingredient list — Curl Shampoo (71)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Lauryl Glucoside
- nonionic cleanser
- cleanser
-
5
Polyglyceryl-3 Laurate
- emulsifier
- emollient
-
6
Isoamyl Laurate
- light ester
- emollient
-
7
Acrylates Copolymer
- film former
- polymer
-
8
Coconut Acid
- emulsifier
- salt
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
9
Ethylhexylglycerin
- preservative
- emollient
-
10
Keratin
- protein
-
11
Panthenol
- humectant
- conditioning agent
- vitamin
- 12 Asiaticoside
-
13
Quercus Petraea Fruit Extract
- botanical extract
-
14
Salvia Hispanica Seed Extract
- botanical extract
-
15
Hydrolyzed Quinoa
- film former
- protein
- hydrolysed protein
-
16
Hydrolyzed Adansonia Digitata Seed Extract
- botanical extract
- protein
- hydrolysed protein
-
17
Xylitol
- humectant
-
18
Salvia Sclarea (Clary) Extract
- botanical extract
-
19
Gluconolactone
- humectant
- exfoliant
- hard-water chelator
-
20
Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
-
21
Trehalose
- humectant
-
22
Oryza Sativa (Rice) Seed Protein
- botanical extract
- protein
-
23
Citrus Paradisi (Grapefruit) Fruit Extract
- botanical extract
-
24
Galactoarabinan
- film former
- gum
-
25
Phytic Acid
- hard-water chelator
-
26
Oryza Sativa (Rice) Bran Extract
- botanical extract
- antioxidant
-
27
Linum Usitatissimum (Linseed) Seed Extract
- gum
- film former
- botanical extract
-
28
Sodium Dilauramidoglutamide Lysine
- amino acid
-
29
Helianthus Annuus (Sunflower) Seed Oil
- oil
- emollient
-
30
Maltodextrin
- absorbent
- film former
- binder
- 31 Madecassoside
-
32
Tocopherol
- antioxidant
- vitamin
-
33
Sodium Phytate
- hard-water chelator
-
34
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
35
Oryza Sativa (Rice) Extract
- botanical extract
-
36
Butylene Glycol
- humectant
- solvent
-
37
Sodium Phosphate
- pH adjuster
- salt
-
38
Ethyl Linoleate
- light ester
- emollient
-
39
Caesalpinia Spinosa Fruit Extract
- botanical extract
-
40
Ethyl Oleate
- light ester
- emollient
-
41
ceratonia siliqua gum
- gum
- thickener
-
42
Sorbitan Oleate
- emulsifier
-
43
Polyquaternium-37
- conditioning agent
- film former
- polymer
- thickener
-
44
Helianthus Annuus (Sunflower) Sprout Extract
- botanical extract
-
45
Caprylyl/Capryl Glucoside
- nonionic cleanser
- cleanser
-
46
Caprylyl Glycol
- preservative
- humectant
-
47
Caprylic Acid
- preservative
- emulsifier
-
48
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
- antioxidant
-
49
Calcium Gluconate
- hard-water chelator
- salt
-
50
Fragrance
- fragrance
- declared fragrance
-
51
Glycol Distearate
- opacifier
- emollient
-
52
Propanediol
- humectant
- solvent
-
53
Jojoba Oil Glycereth-8 Esters
- emollient
- oil
-
54
Disteareth-75 IPDI
- thickener
- polymer
-
55
Sodium Isethionate
- cleanser
-
56
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
57
Glycerin
- humectant
- 58 Hydroxypropyl Methylcellulose Stearoxy Ether
-
59
Trisodium Ethylenediamine Disuccinate
- hard-water chelator
-
60
Stearic Acid
- emulsifier
- thickener
- fatty alcohol
-
61
Polysorbate 80
- emulsifier
- solubilizer
-
62
Phenoxyethanol
- preservative
-
63
Sodium Benzoate
- preservative
-
64
Benzyl Alcohol
- preservative
- solvent
-
65
Chlorphenesin
- preservative
-
66
Potassium Sorbate
- preservative
-
67
Potassium Hydroxide
- pH adjuster
-
68
Citric Acid
- pH adjuster
- hard-water chelator
-
69
Alcohol Denat.
- drying alcohol
- solvent
-
70
Limonene
- fragrance
- named fragrance allergen
-
71
Linalool
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
ColorKick De-Brassing Shampoo
Brightens | Neutralizes | Revitalizes
Stated by brandCan’t be confirmed from label.Neutralizes brass and brightens color
Stated by brandCan’t be confirmed from label.95% immediately felt hair color looked more vibrant
Stated by brandOnly the brand’s testing shows this.93% felt hair color looked brighter after 1 week
Stated by brandOnly the brand’s testing shows this.95% felt hair looked shinier and less brassy after 2 weeks
Stated by brandOnly the brand’s testing shows this.
Curl Shampoo
Cleanse curls with Virtue sulfate-free curly hair shampoo
SupportedGentler on colour and coils.Paraben and silicone-free for soft, bouncy curls with added moisture and definition
SupportedNothing that needs a strong wash.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for how it cleanses. Virtue ColorKick De-Brassing Shampoo draws complaints about dryness and dullness.
ColorKick De-Brassing Shampoo
Effectively neutralizes brass and yellow tones on grey and blonde hair, enhancing shine and color blending.
Many reviewers with grey, silver, and blonde hair report the shampoo successfully reduces brassiness and brightens hair color.Produces spectacular lather with a small amount of product, making it economical and efficient to use.
Reviewers note the shampoo creates rich lather that allows them to use less product per wash.Can leave hair feeling rough, dry, dull, or straw-like, and may make hair appear yellowed or duller instead of brighter.
Multiple reviewers report the shampoo dried out their hair, made it feel rough or dull, or failed to improve brass appearance.May not produce noticeable de-brassing results for some users, requiring alternative purple shampoos for effectiveness.
Several reviewers found the shampoo ineffective at neutralizing brassiness and returned to other brands like Amika or Redken.Curl Shampoo
Works well paired with the matching Virtue Curl Conditioner as a system
Some reviewers report the product does not dry out curls the way prior shampoos did
reviewers previously using drying/sulfate shampoosCurls described as softer, more defined, and bouncier after use
reviewers with curly hairA little product goes a long way, both cleansing and conditioning hair
Reviewers with curly/frizz-prone hair report significantly reduced frizz, even in humidity
reviewers with curly hairPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$5.63/oz vs $5.75/oz — within about the same cost per ounce.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
ColorKick De-Brassing Shampoo · Curl Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 8 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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