Side by side
Rusk Puremix Activated Charcoal Purifying Conditioner vs Rusk Vivid Color Locking Conditioner
78% function match · 6 of the 10 functions we compared match Formula overlap 52%. Rusk Puremix Activated Charcoal Purifying Conditioner and Rusk Vivid Color Locking Conditioner share 3 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Puremix Activated Charcoal Purifying Conditioner — protein-sensitive hair
- Vivid Color Locking Conditioner — maximum slip
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
Rusk
Puremix Activated Charcoal Purifying Conditioner
- Conditioner
- Masstige
- Sulfate-free
- Silicone-free
- Protein-sensitive hairthat stiffens when protein is added
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Silicone-free routinesno silicones appear in the list
- Scents bother youthis product carries a scent
- Hair that needs proteinthere is none in this list
- Dry or very humid airwhere heavy humectants work against you
- Scents bother youthis product carries a scent
- Dry or very humid airwhere heavy humectants work against you
- Tight budgetsit sits in the upper price tiers
More facts about each one
- sulfate-free
- silicone-free
- protein-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Puremix Activated Charcoal Purifying Conditioner
Full ingredient list — Puremix Activated Charcoal Purifying Conditioner (12)
-
1
Water
- solvent
-
2
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
3
Behentrimonium Chloride
- conditioning agent
- cleanser
-
4
Glycerin
- humectant
-
5
Charcoal Powder
- absorbent
- powder
-
6
Panthenol
- humectant
- conditioning agent
- vitamin
-
7
Polyquaternium-37
- conditioning agent
- film former
- polymer
- thickener
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Phenoxyethanol
- preservative
-
9
Fragrance
- fragrance
- declared fragrance
-
10
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
11
Methylisothiazolinone
- isothiazolinone
- preservative
-
12
Citric Acid
- pH adjuster
- hard-water chelator
Full ingredient list — Vivid Color Locking Conditioner (40)
-
1
Water
- solvent
-
2
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
3
Glycerin
- humectant
-
4
Myristyl Alcohol
- fatty alcohol
- emollient
-
5
Cetrimonium Chloride
- conditioning agent
- cleanser
-
6
Cocos Nucifera (Coconut) Oil
- oil
- emollient
-
7
Hydrolyzed Ceratonia Siliqua Seed Extract
- botanical extract
- film former
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Tocopherol
- antioxidant
- vitamin
-
9
Tocopheryl Acetate
- antioxidant
- vitamin
-
10
Maleic Acid
- pH adjuster
-
11
Tartaric Acid
- pH adjuster
- exfoliant
-
12
Niacinamide
- vitamin
- conditioning agent
-
13
Hydrolyzed Soy Protein
- film former
- protein
- hydrolysed protein
-
14
Citrus Limon (Lemon) Fruit Extract
- botanical extract
-
15
Cysteine
- amino acid
-
16
Argania Spinosa Kernel Oil
- oil
- emollient
-
17
Pyrus Malus (Apple) Fruit Extract
- botanical extract
-
18
Butyrospermum Parkii (Shea) Butter
- butter
- emollient
- sealant
-
19
Hydrolyzed Corn Protein
- film former
- protein
- hydrolysed protein
-
20
Coco-Caprylate/Caprate
- light ester
- emollient
-
21
Macadamia Ternifolia Seed Oil
- oil
- emollient
-
22
Panthenol
- humectant
- conditioning agent
- vitamin
-
23
Serine
- amino acid
-
24
Zea Mays (Corn) Starch
- starch
- powder
-
25
Hydrolyzed Wheat Protein
- film former
- protein
- hydrolysed protein
-
26
Ricinus Communis (Castor) Seed Oil
- oil
- emollient
-
27
Vitis Vinifera (Grape) Skin Extract
- botanical extract
-
28
Triticum Vulgare (Wheat) Bran Extract
- botanical extract
-
29
Citric Acid
- pH adjuster
- hard-water chelator
-
30
Leuconostoc/Radish Root Ferment Filtrate
- preservative
-
31
Sodium Benzoate
- preservative
-
32
Potassium Sorbate
- preservative
-
33
Castor Oil Propanediol Esters
- light ester
- emollient
-
34
Pvm/Ma Copolymer
- film former
- polymer
-
35
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
36
Phenoxyethanol
- preservative
-
37
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
38
Ethylhexylglycerin
- preservative
- emollient
-
39
Sodium Hydroxide
- pH adjuster
-
40
Fragrance
- fragrance
- declared fragrance
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Puremix Activated Charcoal Purifying Conditioner
sulfate-free
SupportedGentler on colour and coils.paraben-free
SupportedPreserved without parabens.silicone-free
SupportedNothing that needs a strong wash.no artificial colorants
Stated by brandCan’t be confirmed from label.gluten-free
Stated by brandCan’t be confirmed from label.cruelty-free
SupportedMatches our researched record.made in USA
Stated by brandCan’t be confirmed from label.
Vivid Color Locking Conditioner
No claims recorded for this product beyond the ones above.
Price check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.37/oz vs $2.40/oz — Rusk Vivid Color Locking Conditioner costs about 1.8× more per ounce than Rusk Puremix Activated Charcoal Purifying Conditioner.
Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Puremix Activated Charcoal Purifying Conditioner · Vivid Color Locking Conditioner · All conditioners in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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