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Side by side

Pureology Pureology Pure Volume Shampoo vs SheaMoisture Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo

80% function match · 8 of the 13 functions we compared match Formula overlap 24%. Pureology Pureology Pure Volume Shampoo and SheaMoisture Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Pureology Pure Volume Shampoo — flaking scalps
  • Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo — flaking scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Pureology Pureology Pure Volume Shampoo — 33.8 oz container Pureology

Pureology Pure Volume Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Silicone-free
SheaMoisture Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo — 13 oz container SheaMoisture

Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$23.61 33.81 oz · $0.70/oz
$11.99 13 oz · $0.92/oz

Compared at different sizes — 33.81 oz against 13 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most shampoos $$$$$ Salon tier · costs less than 80% of the 835 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 70% of the 835 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Gentle Removes light dirt and oil without stripping. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
salicylic acid Carries an over-the-counter scalp active, listed under Drug Facts. Your hair
salicylic acid, 3% Carries an over-the-counter scalp active, listed under Drug Facts. Your hair
Hard-water defence Differs
None No chelating agent in the list. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
Why you might skip it
  • Scents bother youthis product carries a scent
  • Heavy product buildupthis is not a clarifying wash
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Scents bother youthis product carries a scent
  • Hair that needs proteinthere is none in this list
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Target
Target
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Vegan
Vegan · label states
—
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Sweet & vanilla
Citrus · Floral

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientPureology Pure Volume ShampooApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo
Water
Neutral
#1Leading
#1Leading
Carbomer
Holds
#5Supporting
#15Below the 1% line
Fragrance
Fragrance
#20Below the 1% line
#18Below the 1% line
Cocamidopropyl Betaine
Cleanses
#9Below the 1% line
#2Leading
Sodium Chloride
Stabilizes
#30Below the 1% line
#4Supporting
Glycerin
Moisturizes
#14Below the 1% line
#5Supporting
Sodium Benzoate
Stabilizes
#29Below the 1% line
#17Below the 1% line

What only one of them carries

Pureology Pure Volume Shampoo

Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo

Full ingredient list — Pureology Pure Volume Shampoo (35)
Full ingredient list — Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo (18)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsPureology Pure Volume ShampooApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo
Supported
1
1
Partly supported
0
1
Stated by brand
1
1
Potential conflict
1
0

Pureology Pure Volume Shampoo

  • Provides gentle cleanse without sulfatesSupportedGentler on colour and coils.
  • 100% vegan ingredients with Antifade ComplexStated by brandOnly the brand’s testing shows this.
  • Removes impurities and build-up while infusing moisturePotential conflictToo gentle for real build-up.

Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo

  • Helps eliminate dandruff, removes buildup causing itching and flakingPartly supportedLight residue, not heavy build-up.
  • Paraben-free, sulfate-free, phthalate-free, petrolatum-free, mineral oil-freeSupportedGentler on colour and coils.
  • Fair-trade, organic shea butterStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. Pureology Pureology Pure Volume Shampoo draws complaints about tangling; SheaMoisture Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo draws complaints about irritation.

Pureology Pure Volume Shampoo

Adds noticeable fullness and body

fine/thin hair

Pleasant aromatherapy-style scent, not overpowering

general

Incomplete rinse-out and tangling reported

fine hair

Hair can feel brittle or straw-like after washing

already-dry or color-treated hair

Scalp reaction reports are mixed -- some irritation, others find it soothing

sensitive scalp/eczema-prone users

Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo

Luxuriously thick-feeling shampoo, very effective at removing grease and scalp oils

Effective exfoliating shampoo for mild dandruff or as an in-between treatment for moderate-to-severe cases (though not for hyper-sensitive scalps)

Simple, well-designed packaging with a double-sealed flip-top lid

Pleasant, distinctive powdered-shea scent, not floral or citrusy

Caution: on a dry, itchy scalp the menthol content can worsen symptoms long-term

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.70/oz vs $0.92/oz — SheaMoisture Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo costs about 1.3× more per ounce than Pureology Pureology Pure Volume Shampoo.

$0.00/oz median $1.51/oz $17.29/oz $0.70/oz Pureology Pure Volume Sham $0.92/oz Apple Cider Vinegar Anti-D

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readPureology Pure Volume ShampooApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Pureology Pure Volume Shampoo vs Rosemary ShampooAs I Am · 81% function matchApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo vs Raw Shea Butter Deep Moisturizing ShampooSheaMoisture · 87% function matchPureology Pure Volume Shampoo vs Colorific Shampoo, PlumeriaAlba Botanica · 81% function matchApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo vs Curly Hair ShampooFunction of Beauty · 84% function matchPureology Pure Volume Shampoo vs Ocean Surf Repair & Refresh ShampooAlba Botanica · 81% function matchApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo vs Coily Hair ShampooFunction of Beauty · 84% function matchPureology Pure Volume Shampoo vs Body Builder Shampoo - MangoAlba Botanica · 81% function matchApple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo vs Manuka Honey & Mafura Hair Oil Intensive Hydration ShampooSheaMoisture · 83% function match

Pureology Pure Volume Shampoo · Apple Cider Vinegar Anti-Dandruff Salicylic Acid Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 7 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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