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Side by side

Paul Mitchell Forever Blonde Shampoo vs Pureology Pureology Hydrate Shampoo

88% function match · 9 of the 13 functions we compared match Formula overlap 7%. Paul Mitchell Forever Blonde Shampoo and Pureology Pureology Hydrate Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Forever Blonde Shampoo — colour-treated hair
  • Pureology Hydrate Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Paul Mitchell Forever Blonde Shampoo — 10.14 oz container Paul Mitchell

Forever Blonde Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
Pureology Pureology Hydrate Shampoo — 33.8 oz container Pureology

Pureology Hydrate Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
Price, size & price per ounce
$27–30 10.14 oz · $2.67/oz
$59.76 33.8 oz · $1.77/oz

Compared at different sizes — 33.8 oz against 10.14 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 71% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 57% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Gentle Removes light dirt and oil without stripping. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
High Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Hard waterand swimmers dealing with mineral deposit
  • Very dry hairno fast-drying alcohol in the list
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Hard waterand swimmers dealing with mineral deposit
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Tight budgetsit sits in the upper price tiers
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Heavy product buildupthis is not a clarifying wash
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
—
Hydrate
Where to buy
Brand website · Salons
Salons · Ulta · Target …
Free of
  • sulfate-free
  • sulfate-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Woody & earthy

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientForever Blonde ShampooPureology Hydrate Shampoo
Water
Neutral
#1Leading
#3Leading
Sodium Cocoyl Isethionate
Cleanses
#2Leading
#51Below the 1% line
Cocamidopropyl Betaine
Cleanses
#3Leading
#15Below the 1% line
Sodium Chloride
Stabilizes
#4Supporting
#50Below the 1% line
Divinyldimethicone/Dimethicone Copolymer
Buildup
#5Supporting
#21Below the 1% line
Sodium Lauryl Sulfoacetate
Cleanses
#6Supporting
#55Below the 1% line
Glycerin
Moisturizes
#7Supporting
#25Below the 1% line
Polyquaternium-7
Detangles
#8Supporting
#43Below the 1% line
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
Protein
#15Below the 1% line
#30Below the 1% line
Amodimethicone
Buildup
#20Below the 1% line
#2Leading
Fragrance
Fragrance
#35Below the 1% line
#39Below the 1% line
Linalool
Fragrance
#36Below the 1% line
#34Below the 1% line

What only one of them carries

Forever Blonde Shampoo

Nothing notable here that the others do not also carry.

Pureology Hydrate Shampoo

Full ingredient list — Forever Blonde Shampoo (40)
Full ingredient list — Pureology Hydrate Shampoo (60)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsForever Blonde ShampooPureology Hydrate Shampoo
Supported
1
3
Partly supported
0
0
Stated by brand
1
0
Potential conflict
0
0

Forever Blonde Shampoo

  • Brighten blonde hair with Paul Mitchell Forever Blonde Shampoo.Stated by brandCan’t be confirmed from label.
  • This sulfate-free purple shampoo helps repair damage and enhance shine.SupportedGentler on colour and coils.

Pureology Hydrate Shampoo

  • Nourishes dry, color treated hairSupportedLess fade per wash.
  • Moisturizes without making hair feel heavy or greasySupportedHelps hair feel hydrated.
  • Sulfate-free formula for bleached or chemically colored hairSupportedGentler on colour and coils.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for slip and how it cleanses. Pureology Pureology Hydrate Shampoo draws complaints about the scent and irritation.

Forever Blonde Shampoo

Reviewers report a rich lather despite the sulfate-free formula, contrary to expectations for gentle cleansers

Reviewers describe hair feeling softer and less tangled after use

Several reviewers say the product was recommended by their stylist

Reviewers with thick hair note it cleans effectively while remaining sulfate-free, a combination they had trouble finding elsewhere

reviewers with thick hair

Reviewers say it maintains/brightens blonde tone and reduces brassiness

reviewers with colored/blonde hair

Pureology Hydrate Shampoo

Reviewers note the shampoo lathers well and leaves hair feeling clean without stripping

color-treated and damaged hair

Reviewers report reduced frizz and overall improved hair health/condition

Reviewers describe strong moisturizing/hydrating effect and improved slip during detangling

dry and color-treated hair

Some reviewers find the patchouli-forward fragrance off-putting or inconsistent between shampoo and conditioner

A minority of reviewers report scalp itchiness/irritation after use

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.77/oz vs $2.67/oz — Paul Mitchell Forever Blonde Shampoo costs about 1.5× more per ounce than Pureology Pureology Hydrate Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $2.67/oz Forever Blonde Shampoo $1.77/oz Pureology Hydrate Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readForever Blonde ShampooPureology Hydrate Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Forever Blonde Shampoo vs Bright Blonde Shampoo for Beautiful ColorOribe · 91% function matchPureology Hydrate Shampoo vs Bright Blonde Shampoo for Beautiful ColorOribe · 88% function matchForever Blonde Shampoo vs Serial Blonde Purple ShampooTIGI Bed Head · 90% function matchPureology Hydrate Shampoo vs Serial Blonde Purple ShampooTIGI Bed Head · 87% function matchForever Blonde Shampoo vs Cool Blonde ShampoodpHUE · 89% function matchPureology Hydrate Shampoo vs Purple ShampooVerb · 87% function matchForever Blonde Shampoo vs PLUMPING.WASHKevin Murphy · 85% function matchPureology Hydrate Shampoo vs Wavy Hair ShampooFunction of Beauty · 87% function match

Forever Blonde Shampoo · Pureology Hydrate Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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