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Side by side

Not Your Mother's Naturals Ultimate Nutrition Shampoo vs Suave Lush & Coily Sulfate-Free Cleansing Shampoo

93% function match · 11 of the 13 functions we compared match Formula overlap 6%. Not Your Mother's Naturals Ultimate Nutrition Shampoo and Suave Lush & Coily Sulfate-Free Cleansing Shampoo share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Naturals Ultimate Nutrition Shampoo — colour-treated hair
  • Lush & Coily Sulfate-Free Cleansing Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Naturals Ultimate Nutrition Shampoo — 15.2 oz container Not Your Mother's

Naturals Ultimate Nutrition Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Suave Lush & Coily Sulfate-Free Cleansing Shampoo — 16.5 oz container Suave

Lush & Coily Sulfate-Free Cleansing Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$9.99 15.2 oz · $0.66/oz
$8.20 16.5 oz · $0.50/oz
Value / price positioning
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 82% of the 817 shampoos we’ve priced
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 90% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Same
None found No humectants found — nothing here pulls water into the hair. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Differs
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoocream
Line
Naturals Ultimate Nutrition (Matcha Green Tea & Apple Blossom)
—
Where to buy
Brand website
Brand website · Grocery / mass
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Scent
Sweet & vanilla
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientNaturals Ultimate Nutrition ShampooLush & Coily Sulfate-Free Cleansing Shampoo
Water
Neutral
#1Leading
#1Leading
Polyquaternium-10
Detangles
#6Supporting
#9Below the 1% line
Fragrance
Fragrance
#11Below the 1% line
#5Below the 1% line
Linalool
Fragrance
#12Below the 1% line
#14Below the 1% line
Citric Acid
pH balancer
#15Below the 1% line
#6Below the 1% line

What only one of them carries

Naturals Ultimate Nutrition Shampoo

Lush & Coily Sulfate-Free Cleansing Shampoo

Full ingredient list — Naturals Ultimate Nutrition Shampoo (15)
Full ingredient list — Lush & Coily Sulfate-Free Cleansing Shampoo (14)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsNaturals Ultimate Nutrition ShampooLush & Coily Sulfate-Free Cleansing Shampoo
Supported
1
1
Partly supported
0
1
Stated by brand
2
2
Potential conflict
0
0

Naturals Ultimate Nutrition Shampoo

  • Performance meets purity for zero compromisesStated by brandCan’t be confirmed from label.
  • 98% naturally derived ingredientsStated by brandOnly the brand’s testing shows this.
  • removes impurities without stripping hairSupportedResets a coated scalp.

Lush & Coily Sulfate-Free Cleansing Shampoo

  • Features no sulfates, parabens, or dyesSupportedGentler on colour and coils.
  • Gently cleanses and moisturizesPartly supportedSome hydration, at a low level.
  • Infused with Amino ComplexStated by brandCheck the position, not the name.
  • Ideal for curly to coily hairStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture, the scent, and how it cleanses. Suave Lush & Coily Sulfate-Free Cleansing Shampoo draws complaints about the price.

Naturals Ultimate Nutrition Shampoo

Scent and lightweight lather are frequently praised

general

Multiple reviewers describe hair left soft and well-moisturized when used with the matching conditioner

paired shampoo+conditioner users

One reviewer reported unusual hair shedding after use, though this stands out against otherwise positive reviews

isolated report

Some reviewers mourning a discontinued NYM line (Blue Sea Kale) say this product does not fully replace it for them

reviewers who preferred a discontinued NYM line

Several reviewers who liked an older formula/line report the current version feels reformulated or different, with mixed satisfaction versus what they remember

long-time NYM users

Lush & Coily Sulfate-Free Cleansing Shampoo

Reviewers with curly to coily hair said the shampoo cleansed gently without stripping natural moisture or disrupting their curl pattern.

reviewers with curly or coily hair

Several reviewers, including parents washing a child's hair, said it left hair soft, defined and free of frizz.

reviewers with curly/coily hair, including parents of children with curly hair

Multiple reviewers said the scent lingers pleasantly, describing a relaxing effect while it moisturizes the scalp.

general reviewers

A reviewer said the line had become harder to find in stores and noticeably more expensive than before, though they still liked the product itself.

a longtime repeat buyer

One reviewer felt it cleansed well but didn't leave hair noticeably less dry than a regular sulfate shampoo they had used before.

a reviewer comparing it to a regular sulfate shampoo

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.50/oz vs $0.66/oz — Not Your Mother's Naturals Ultimate Nutrition Shampoo costs about 1.3× more per ounce than Suave Lush & Coily Sulfate-Free Cleansing Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $0.66/oz Naturals Ultimate Nutritio $0.50/oz Lush & Coily Sulfate-Free

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readNaturals Ultimate Nutrition ShampooLush & Coily Sulfate-Free Cleansing Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Naturals Ultimate Nutrition Shampoo vs Renewable Difference Detox ShampooJane Carter Solution · 100% function matchLush & Coily Sulfate-Free Cleansing Shampoo vs Clinically Formulated Biotin ShampooPura d'or · 95% function matchNaturals Ultimate Nutrition Shampoo vs Clinically Formulated Biotin ShampooPura d'or · 99% function matchLush & Coily Sulfate-Free Cleansing Shampoo vs Clear Essential ShampooPaul Mitchell · 93% function matchNaturals Ultimate Nutrition Shampoo vs BARE Pure Clean 2in1 Dandruff Shampoo and Conditioner, Anti-Dandruff TreatmentHead & Shoulders · 97% function matchLush & Coily Sulfate-Free Cleansing Shampoo vs Aussie Sulfate-Free Kids' Moist ShampooAussie · 93% function matchNaturals Ultimate Nutrition Shampoo vs Aussie Kids Curly Sulfate-Free ShampooAussie · 96% function matchLush & Coily Sulfate-Free Cleansing Shampoo vs BARE Pure Clean 2in1 Dandruff Shampoo and Conditioner, Anti-Dandruff TreatmentHead & Shoulders · 92% function match

Naturals Ultimate Nutrition Shampoo · Lush & Coily Sulfate-Free Cleansing Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 12 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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