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Side by side

Moroccanoil Curl Enhancing Shampoo vs Virtue Labs Curl Shampoo

91% function match · 10 of the 13 functions we compared match Formula overlap 49%. Moroccanoil Curl Enhancing Shampoo and Virtue Labs Curl Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Curl Enhancing Shampoo — colour-treated hair
  • Curl Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Moroccanoil Curl Enhancing Shampoo — 8.5 oz container Moroccanoil

Curl Enhancing Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Silicone-free
Virtue Labs Curl Shampoo — 8 oz container Virtue Labs

Curl Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$21–30 8.5 oz · $2.94/oz
$44–46 8 oz · $5.63/oz
Value / price positioning
Upper-mid price for a shampoo $$$$$ Prestige tier · costs more than 74% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Prestige tier · costs more than 96% of the 817 shampoos we’ve priced
Best for hair types
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Tight budgetsit sits in the upper price tiers
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Curl Enhancing
Curl
Where to buy
Salons · Brand website · Ulta
Brand website
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
—
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCurl Enhancing ShampooCurl Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Lauroyl Methyl Isethionate
Cleanses
#2Leading
#3Leading
Sodium Cocoyl Isethionate
Cleanses
#5Supporting
#2Leading
Acrylates Copolymer
Holds
#6Supporting
#7Supporting
Fragrance
Fragrance
#15Below the 1% line
#50Below the 1% line
Coconut Acid
Stabilizes
#23Below the 1% line
#8Supporting
Ethylhexylglycerin
Softens
#20Below the 1% line
#9Below the 1% line

What only one of them carries

Curl Enhancing Shampoo

Curl Shampoo

Full ingredient list — Curl Enhancing Shampoo (58)
Full ingredient list — Curl Shampoo (71)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCurl Enhancing ShampooCurl Shampoo
Supported
1
2
Partly supported
1
0
Stated by brand
0
0
Potential conflict
0
0

Curl Enhancing Shampoo

  • Weightless curls that look and feel healthy with bouncePartly supportedDepends how fine your hair is.
  • Restores elasticity, reduces frizzSupportedSmoother strands, less frizz.

Curl Shampoo

  • Cleanse curls with Virtue sulfate-free curly hair shampooSupportedGentler on colour and coils.
  • Paraben and silicone-free for soft, bouncy curls with added moisture and definitionSupportedNothing that needs a strong wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture, frizz control, and how it cleanses.

Curl Enhancing Shampoo

Reviewers with curly or wavy hair report the shampoo cleanses effectively without stripping moisture, leaving curls feeling soft and defined.

curly/wavy hair

Reviewers note that only a small (dime-sized) amount is needed to work up a good lather.

Reviewers report it helps hair keep its curl pattern and reduces frizz, especially when paired with a matching leave-in treatment.

uses with leave-in treatment

Reviewers with dense/thick curly hair report using it as a regular refresh/hydration wash, sometimes alternating with a clarifying or scalp-balancing shampoo.

dense/thick curly hair

A few reviewers found the product merely fine/unremarkable rather than transformative, with no specific complaint given.

Curl Shampoo

Works well paired with the matching Virtue Curl Conditioner as a system

Some reviewers report the product does not dry out curls the way prior shampoos did

reviewers previously using drying/sulfate shampoos

Curls described as softer, more defined, and bouncier after use

reviewers with curly hair

A little product goes a long way, both cleansing and conditioning hair

Reviewers with curly/frizz-prone hair report significantly reduced frizz, even in humidity

reviewers with curly hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.94/oz vs $5.63/oz — Virtue Labs Curl Shampoo costs about 1.9× more per ounce than Moroccanoil Curl Enhancing Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $2.94/oz Curl Enhancing Shampoo $5.63/oz Curl Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readCurl Enhancing ShampooCurl Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Curl Enhancing Shampoo vs Clarifying ShampooMoroccanoil · 98% function matchCurl Shampoo vs ColorKick De-Brassing ShampooVirtue · 99% function matchCurl Enhancing Shampoo vs Good Behavior Ultra Smooth ShampooIGK Hair · 98% function matchCurl Shampoo vs Pay Day ShampooIGK Hair · 98% function matchCurl Enhancing Shampoo vs 2in1 Thickening Shampoo & ConditionerBosley · 96% function matchCurl Shampoo vs Curl Talk Bond Building ShampooNot Your Mother's · 98% function matchCurl Enhancing Shampoo vs Signature ShampooOribe · 96% function matchCurl Shampoo vs Scalp Exfoliating ShampooRahua · 96% function match

Curl Enhancing Shampoo · Curl Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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