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Side by side

Kenra Platinum Deluxe Defense Shampoo vs Verb Volume Shampoo

85% function match · 11 of the 13 functions we compared match Formula overlap 44%. Kenra Platinum Deluxe Defense Shampoo and Verb Volume Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Deluxe Defense Shampoo — colour-treated hair
  • Volume Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Kenra Platinum Deluxe Defense Shampoo — 8.5 oz container Kenra Platinum

Deluxe Defense Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Protein-free
Verb Volume Shampoo — 12 oz container Verb

Volume Shampoo

  • Shampoo
  • Masstige
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$28 8.5 oz · $3.29/oz
$22 12 oz · $1.64/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 79% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Masstige tier · costs more than 54% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
Low The silicones here are the water-soluble kind. Your hair
Low The silicones here are the water-soluble kind. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
—
Volume
Where to buy
Salons · Brand website
Brand website
Free of
  • sulfate-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • protein-free
  • curly-method compatible
Vegan
—
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Floral

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientDeluxe Defense ShampooVolume Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#5Supporting
Fragrance
Fragrance
#12Below the 1% line
#20Below the 1% line
Limonene
Fragrance
#35Below the 1% line
#40Below the 1% line

What only one of them carries

Deluxe Defense Shampoo

Volume Shampoo

Full ingredient list — Deluxe Defense Shampoo (38)
Full ingredient list — Volume Shampoo (42)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsDeluxe Defense ShampooVolume Shampoo
Supported
1
2
Partly supported
0
0
Stated by brand
2
0
Potential conflict
0
0

Deluxe Defense Shampoo

  • protects against breakageStated by brandCan’t be confirmed from label.
  • protects color from fadingSupportedLess fade per wash.
  • protects against heat damageStated by brandCan’t be confirmed from label.

Volume Shampoo

  • volumizing shampoo formulated with amaranth, hibiscus and biotinSupportedLeaves room for lift.
  • paraben-free, gluten-free, no harmful sulfates, veganSupportedPreserved without parabens.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Verb Volume Shampoo draws complaints about residue or cast.

Deluxe Defense Shampoo

Several reviewers report it does not strip color from freshly dyed or highlighted hair.

A minority of reviewers report the opposite reaction, saying it leaves hair feeling heavy, greasy or residue-coated.

Many reviewers say it cleans thoroughly without stripping natural oils or leaving hair feeling dry.

A recurring complaint is that the shampoo lathers poorly and requires a large amount of product to feel clean.

A number of reviewers with thick or coarse hair say the results feel unremarkable, calling it average or nothing special.

Volume Shampoo

Perceived as gentle/non-drying while still cleansing effectively

general reviewer base

Pleasant, well-liked fragrance

general reviewer base

Adds noticeable body/volume without weighing hair down

reviewers with fine, thin, or flat straight hair

Some longtime users say a reformulation performs worse than the original: reduced volumizing effect, a slimy residue that does not fully rinse out, or the loss of a color-safe formula claim

repeat buyers directly comparing to an older formula version

A minority found it unremarkable, with minimal noticeable volume or scent

a small number of neutral 3-4 star reviewers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.64/oz vs $3.29/oz — Kenra Platinum Deluxe Defense Shampoo costs about 2× more per ounce than Verb Volume Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $3.29/oz Deluxe Defense Shampoo $1.64/oz Volume Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readDeluxe Defense ShampooVolume Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Deluxe Defense Shampoo vs Healthy Scalp Clarify & Shine Shampoo With Pink GrapefruitNeutrogena · 91% function matchVolume Shampoo vs Healthy Scalp Hydro Boost With Hyaluronic Acid ShampooNeutrogena · 90% function matchDeluxe Defense Shampoo vs Blonde Enhance + Purple Toning ShampooOGX · 87% function matchVolume Shampoo vs Luxe Shine ShampooKenra Platinum · 89% function matchDeluxe Defense Shampoo vs Nexxus Clean & Pure Nourishing Detox ShampooNexxus · 85% function matchVolume Shampoo vs Rosemary Mint Extra Strength Hair ShampooOGX · 87% function matchDeluxe Defense Shampoo vs Platinum Blonde Violet ShampooPaul Mitchell · 82% function matchVolume Shampoo vs Extra Love ShampooIGK Hair · 87% function match

Deluxe Defense Shampoo · Volume Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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