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Side by side

It's a 10 Miracle Leave-In vs It's a 10 Miracle Leave-In Plus Keratin

10 of 10 functions match Formula overlap 97%. It's a 10 Miracle Leave-In and It's a 10 Miracle Leave-In Plus Keratin share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Miracle Leave-In — heat styling
  • Miracle Leave-In Plus Keratin — heat styling

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
It's a 10 Miracle Leave-In — 2 oz container It's a 10

Miracle Leave-In

  • Leave-in
  • Salon
  • Sulfate-free
  • Moisture-rich
It's a 10 Miracle Leave-In Plus Keratin — 2 oz container It's a 10

Miracle Leave-In Plus Keratin

  • Leave-in
  • Salon
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$11–13 2 oz · $6.50/oz
about $16 2 oz · $8.00/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 80% of the 553 leave-ins we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 89% of the 553 leave-ins we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Heat protection
Claimed, no temperature given Sold as a heat protectant; no temperature is stated. Your hair
Claimed, no temperature given Sold as a heat protectant; no temperature is stated. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Heat stylingthe brand positions this as a heat protectant
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Heat stylingthe brand positions this as a heat protectant
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Leave-inspray
Leave-inspray
Where to buy
Brand website · Target
Brand website
Free of
  • sulfate-free
  • sulfate-free
Vegan
Not vegan · ingredient list
Not vegan · ingredient list
Scent
Scented, not described
Scented, not described
Heat protection
Claimed, no temperature stated
Claimed, no temperature stated

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientMiracle Leave-InMiracle Leave-In Plus Keratin
Water
Neutral
#1Leading
#1Leading
Propylene Glycol
Moisturizes
#2Leading
#2Leading
Cetearyl Alcohol
Softens
#3Leading
#3Leading
Behentrimonium Chloride
Detangles
#4Supporting
#4Supporting
Diheptyl Succinate
Softens
#5Supporting
#5Supporting
Phenoxyethanol
Stabilizes
#6Below the 1% line
#6Below the 1% line
Quaternium-80
Buildup
#7Below the 1% line
#7Below the 1% line
Fragrance
Fragrance
#8Below the 1% line
#8Below the 1% line
Silk Amino Acids
Protein
#17Below the 1% line
#17Below the 1% line

What only one of them carries

Full ingredient list — Miracle Leave-In (26)
Full ingredient list — Miracle Leave-In Plus Keratin (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsMiracle Leave-InMiracle Leave-In Plus Keratin
Supported
5
2
Partly supported
4
1
Stated by brand
2
0
Potential conflict
0
0

Miracle Leave-In

  • Smooths hair, helps eliminate frizz, restores shine, and enhances hair's natural bodyPartly supportedNeutral on lift.
  • NourishingSupportedHelps hair feel hydrated.
  • Thermal protectionPartly supportedSold for hot tools; untestable here.
  • DetanglingSupportedEasier detangling, less breakage.
  • Color protectionSupportedLess fade per wash.
  • Shine restorationSupportedReflects light for visible shine.
  • Frizz reductionSupportedSmoother strands, less frizz.
  • UV protectionPartly supportedIndirect help, not a filter.
  • Protein replacementStated by brandCan’t be confirmed from label.
  • Body enhancementPartly supportedNeutral on lift.
  • Split-end preventionStated by brandCan’t be confirmed from label.

Miracle Leave-In Plus Keratin

  • Your favorite Leave-In is now enriched with the power of keratin! Smooth and sleek are all simpler than ever thanks to the essential Leave-In and effortless spritz-on applicationSupportedSmoother strands, less frizz.
  • Thermal protectorPartly supportedSold for hot tools; untestable here.
  • DetanglesSupportedEasier detangling, less breakage.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

It's a 10 Miracle Leave-In draws complaints about the packaging.

Miracle Leave-In

Fragrance consistently well-received

Widely praised for detangling, softness, and prevention of split ends

Works well applied before blow-drying on damp/semi-dry hair

Bottle design makes one-handed application difficult; a subset object to specific ingredients

Miracle Leave-In Plus Keratin

Produces shiny, silky results across different hair types, cited as highly recommended

Leaves hair smooth and soft with reduced frizz

Consistently high satisfaction with repeat purchases (4.9/5 across 713 reviews, 97% recommend)

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$6.50/oz vs $8.00/oz — It's a 10 Miracle Leave-In Plus Keratin costs about 1.2× more per ounce than It's a 10 Miracle Leave-In.

$0.01/oz median $2.46/oz $76.00/oz $6.50/oz Miracle Leave-In $8.00/oz Miracle Leave-In Plus Kera

Every mark sits on one distribution because these are compared against the same set: 553 leave-ins with a computable unit price.

Value readMiracle Leave-InMiracle Leave-In Plus Keratin
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Miracle Leave-In · Miracle Leave-In Plus Keratin · All leave-ins in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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