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Side by side

It's a 10 Miracle Daily Shampoo Plus Keratin vs It's a 10 Miracle Whipped Sulfate-Free Shampoo

68% function match · 7 of the 13 functions we compared match Formula overlap 47%. It's a 10 Miracle Daily Shampoo Plus Keratin and It's a 10 Miracle Whipped Sulfate-Free Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Miracle Daily Shampoo Plus Keratin — colour-treated hair
  • Miracle Whipped Sulfate-Free Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
It's a 10 Miracle Daily Shampoo Plus Keratin — 10 oz container It's a 10

Miracle Daily Shampoo Plus Keratin

  • Shampoo
  • Salon
  • Sulfate-free
  • Lightweight
It's a 10 Miracle Whipped Sulfate-Free Shampoo — 10 oz container It's a 10

Miracle Whipped Sulfate-Free Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
about $25 10 oz · $2.50/oz
$14.24 10 oz · $1.42/oz
Value / price positioning
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 69% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Salon tier · costs less than 51% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Low Humectants appear, but low enough to be a minor part. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
Moderate Conditioning agents are present, lower in the list. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Tight budgetsit sits in the upper price tiers
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Brand website
Grocery / mass · Specialty beauty
Free of
  • sulfate-free
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
—
Cruelty-free
—
Cruelty-free · brand states
Scent
Scented, not described
Scented, not described
How often
—
every wash

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientMiracle Daily Shampoo Plus KeratinMiracle Whipped Sulfate-Free Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Lauroyl Methyl Isethionate
Cleanses
#2Leading
#4Supporting
Sodium Cocoyl Isethionate
Cleanses
#3Leading
#2Leading
Fragrance
Fragrance
#10Below the 1% line
#6Below the 1% line

What only one of them carries

Miracle Daily Shampoo Plus Keratin

Miracle Whipped Sulfate-Free Shampoo

Full ingredient list — Miracle Daily Shampoo Plus Keratin (38)
Full ingredient list — Miracle Whipped Sulfate-Free Shampoo (23)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsMiracle Daily Shampoo Plus KeratinMiracle Whipped Sulfate-Free Shampoo
Supported
2
1
Partly supported
0
2
Stated by brand
0
4
Potential conflict
0
0

Miracle Daily Shampoo Plus Keratin

  • delivers the intense conditioning and protection of keratin protein in a simple daily shampooSupportedThe named ingredient is really there.
  • protects color, shields against environmental damage, and leaves hair bouncier and softer with every useSupportedLess fade per wash.

Miracle Whipped Sulfate-Free Shampoo

  • Sulfate Free FormulaSupportedGentler on colour and coils.
  • Creamy Whipped FormulaStated by brandCan’t be confirmed from label.
  • Explosive Creamy LatherStated by brandCan’t be confirmed from label.
  • Moisture BalancedPartly supportedSome hydration, at a low level.
  • Humidity ResistantStated by brandMay help, but not measurable here.
  • Strengthening ProteinsPartly supportedSupports the surface, not a treatment.
  • For All Hair TypesStated by brandSee the fit panel instead.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses. It's a 10 Miracle Daily Shampoo Plus Keratin draws complaints about weight; It's a 10 Miracle Whipped Sulfate-Free Shampoo draws complaints about tangling.

Miracle Daily Shampoo Plus Keratin

A rich, concentrated formula that reviewers say lasts a long time with small amounts per wash

reviewers with longer/thicker hair noting bottle longevity

Reviewers repeatedly describe hair feeling notably smooth, soft, and clean after use, often calling it their favorite shampoo

general reviewers, several long-term repeat buyers

Reviewers with fine or thinning hair specifically credit it with added volume and body, sometimes on a hairdresser's recommendation

reviewers self-describing hair loss or fine/wavy hair

A minority of reviewers report the opposite of the brand's claims, describing hair left greasy after use

isolated negative reviewer, no hair-type context given

Miracle Whipped Sulfate-Free Shampoo

One reviewer with psoriasis reported a calmer, happier scalp with continued use, a pattern echoed by others describing softer, fuller-feeling hair after washing.

reviewers with sensitive or itchy scalps on the Ulta review widget

Reviewers repeatedly praise the lather as plentiful while still feeling gentle and thorough on the scalp.

general reviewers on the Ulta review widget

A minority of reviewers felt the shampoo did not rinse out cleanly and left hair harder to detangle than expected.

a small number of dissatisfied reviewers on the Ulta review widget

Several reviewers with colour-treated or fine hair find the formula unusually rich and describe it as gentle but heavy-feeling until they cut back the amount used.

colour-treated and fine-hair users on the Ulta review widget

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.42/oz vs $2.50/oz — It's a 10 Miracle Daily Shampoo Plus Keratin costs about 1.8× more per ounce than It's a 10 Miracle Whipped Sulfate-Free Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $2.50/oz Miracle Daily Shampoo Plus $1.42/oz Miracle Whipped Sulfate-Fr

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readMiracle Daily Shampoo Plus KeratinMiracle Whipped Sulfate-Free Shampoo
Label
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Miracle Daily Shampoo Plus Keratin vs Color Extend Magnetics ShampooRedken · 100% function matchMiracle Whipped Sulfate-Free Shampoo vs Gentle Clarifying ShampooBounce Curl · 98% function matchMiracle Daily Shampoo Plus Keratin vs SUPER GARDEN ShampooR+Co · 96% function matchMiracle Whipped Sulfate-Free Shampoo vs Pay Day ShampooIGK Hair · 96% function matchMiracle Daily Shampoo Plus Keratin vs INGENIOUS THICKENING SHAMPOOR+Co · 96% function matchMiracle Whipped Sulfate-Free Shampoo vs Curl Talk Bond Building ShampooNot Your Mother's · 96% function matchMiracle Daily Shampoo Plus Keratin vs GEMSTONE Color ShampooR+Co · 96% function matchMiracle Whipped Sulfate-Free Shampoo vs Extra Gentle ShampooKristin Ess · 94% function match

Miracle Daily Shampoo Plus Keratin · Miracle Whipped Sulfate-Free Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 12 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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