Skip to main content

Side by side

It's a 10 Miracle Brightening Shampoo for Blondes vs It's a 10 Miracle Daily Shampoo Plus Keratin

58% function match · 6 of the 13 functions we compared match Formula overlap 11%. It's a 10 Miracle Brightening Shampoo for Blondes and It's a 10 Miracle Daily Shampoo Plus Keratin share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Miracle Brightening Shampoo for Blondes — colour-treated hair
  • Miracle Daily Shampoo Plus Keratin — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
It's a 10 Miracle Brightening Shampoo for Blondes — 10 oz container It's a 10

Miracle Brightening Shampoo for Blondes

  • Shampoo
  • Salon
  • Sulfate-free
  • Protein-free
It's a 10 Miracle Daily Shampoo Plus Keratin — 10 oz container It's a 10

Miracle Daily Shampoo Plus Keratin

  • Shampoo
  • Salon
  • Sulfate-free
  • Lightweight
Price, size & price per ounce
$34.38 10 oz · $3.44/oz
about $25 10 oz · $2.50/oz
Value / price positioning
Priced above most shampoos $$$$$ Salon tier · costs more than 79% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 69% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Differs
High Thick foam that spreads quickly through the hair. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Brand website
Brand website
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
Vegan
—
Not vegan · ingredient list
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientMiracle Brightening Shampoo for BlondesMiracle Daily Shampoo Plus Keratin
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#5Supporting
#23Below the 1% line
Glycol Distearate
Softens
#6Supporting
#11Below the 1% line
Fragrance
Fragrance
#8Below the 1% line
#10Below the 1% line
Cocamide MIPA
Cleanses
#13Below the 1% line
#7Supporting
Acrylates Copolymer
Holds
#9Below the 1% line
#8Supporting

What only one of them carries

Miracle Brightening Shampoo for Blondes

Miracle Daily Shampoo Plus Keratin

Full ingredient list — Miracle Brightening Shampoo for Blondes (37)
Full ingredient list — Miracle Daily Shampoo Plus Keratin (38)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsMiracle Brightening Shampoo for BlondesMiracle Daily Shampoo Plus Keratin
Supported
2
2
Partly supported
0
0
Stated by brand
3
0
Potential conflict
0
0

Miracle Brightening Shampoo for Blondes

  • Maintains and enhances blonde hairStated by brandCan’t be confirmed from label.
  • Helps tone down brassinessStated by brandCan’t be confirmed from label.
  • Boosts highlightsStated by brandCan’t be confirmed from label.
  • Protects color from fadingSupportedLess fade per wash.
  • Leaves hair vibrant, shiny, and beautifully brightSupportedReflects light for visible shine.

Miracle Daily Shampoo Plus Keratin

  • delivers the intense conditioning and protection of keratin protein in a simple daily shampooSupportedThe named ingredient is really there.
  • protects color, shields against environmental damage, and leaves hair bouncier and softer with every useSupportedLess fade per wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for how it cleanses. It's a 10 Miracle Brightening Shampoo for Blondes draws complaints about dryness; It's a 10 Miracle Daily Shampoo Plus Keratin draws complaints about weight.

Miracle Brightening Shampoo for Blondes

Cleans gently without stripping hair and helps extend time between salon toning appointments, saving money

reviewers who color/bleach regularly

Reliably reduces brassy/yellow tones and brightens blonde or highlighted hair, often noticeable after a single wash

reviewers with bleached, highlighted, or gray/white hair

A small minority report no visible brightening effect and continued dryness with no toning benefit

a minority of reviewers

Scent is divisive: some reviewers say it smells amazing, others describe the fragrance as unpleasant or off-putting

general reviewers

Multiple reviewers note the purple shampoo dries hair out and recommend always following with a conditioner or leave-in to offset it

reviewers with bleached/color-treated blonde hair

Miracle Daily Shampoo Plus Keratin

A rich, concentrated formula that reviewers say lasts a long time with small amounts per wash

reviewers with longer/thicker hair noting bottle longevity

Reviewers repeatedly describe hair feeling notably smooth, soft, and clean after use, often calling it their favorite shampoo

general reviewers, several long-term repeat buyers

Reviewers with fine or thinning hair specifically credit it with added volume and body, sometimes on a hairdresser's recommendation

reviewers self-describing hair loss or fine/wavy hair

A minority of reviewers report the opposite of the brand's claims, describing hair left greasy after use

isolated negative reviewer, no hair-type context given

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.50/oz vs $3.44/oz — It's a 10 Miracle Brightening Shampoo for Blondes costs about 1.4× more per ounce than It's a 10 Miracle Daily Shampoo Plus Keratin.

$0.00/oz median $1.47/oz $17.29/oz $3.44/oz Miracle Brightening Shampo $2.50/oz Miracle Daily Shampoo Plus

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readMiracle Brightening Shampoo for BlondesMiracle Daily Shampoo Plus Keratin
Label
Priced above most shampoosCosts more per ounce than most shampoos; nothing in our library matches it closely for less.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Miracle Brightening Shampoo for Blondes vs BLONDE.ANGEL.WASHKevin Murphy · 90% function matchMiracle Daily Shampoo Plus Keratin vs Color Extend Magnetics ShampooRedken · 100% function matchMiracle Brightening Shampoo for Blondes vs Clean Beauty Blonde Purple ShampooPaul Mitchell · 86% function matchMiracle Daily Shampoo Plus Keratin vs SUPER GARDEN ShampooR+Co · 96% function matchMiracle Brightening Shampoo for Blondes vs Bonding ShampooVerb · 85% function matchMiracle Daily Shampoo Plus Keratin vs INGENIOUS THICKENING SHAMPOOR+Co · 96% function matchMiracle Brightening Shampoo for Blondes vs Acidic Color Gloss Sulfate-Free ShampooRedken · 82% function matchMiracle Daily Shampoo Plus Keratin vs GEMSTONE Color ShampooR+Co · 96% function match

Miracle Brightening Shampoo for Blondes · Miracle Daily Shampoo Plus Keratin · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation