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Side by side

Garnier Fructis Garnier Fructis Grow Strong Fortifying Shampoo vs Matrix Color Obsessed Shampoo

94% function match · 11 of the 13 functions we compared match Formula overlap 76%. Garnier Fructis Garnier Fructis Grow Strong Fortifying Shampoo and Matrix Color Obsessed Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Garnier Fructis Grow Strong Fortifying Shampoo — protein-sensitive hair
  • Color Obsessed Shampoo — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Garnier Fructis Garnier Fructis Grow Strong Fortifying Shampoo — 22 oz container Garnier Fructis

Garnier Fructis Grow Strong Fortifying Shampoo

  • Shampoo
  • Value
  • Protein-free
Matrix Color Obsessed Shampoo — 10.1 oz container Matrix

Color Obsessed Shampoo

  • Shampoo
  • Salon
  • Protein-free
Price, size & price per ounce
$6.49 22 oz · $0.29/oz
$20 10.1 oz · $2.08/oz

Compared at different sizes — 22 oz against 10.1 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most shampoos $$$$$ Value tier · costs less than 98% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 63% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Very dry hairno fast-drying alcohol in the list
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Very dry hairno fast-drying alcohol in the list
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Curly-method routinesthese silicones need a detergent to remove
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Curly-method routinesthese silicones need a detergent to remove
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Grow Strong
Color Obsessed
Where to buy
Grocery / mass · Target
Beauty supply · Ulta
Free of
  • protein-free
  • protein-free
Cruelty-free
—
Not cruelty-free · PETA-listed
Scent
Fruity · Sweet & vanilla
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientGarnier Fructis Grow Strong Fortifying ShampooColor Obsessed Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Laureth Sulfate
Cleanses
#2Leading
#2Leading
Glycol Distearate
Softens
#3Leading
#5Supporting
Sodium Chloride
Stabilizes
#4Supporting
#4Supporting
Dimethicone
Buildup
#6Supporting
#6Supporting
Fragrance
Fragrance
#8Below the 1% line
#7Below the 1% line
Sodium Benzoate
Stabilizes
#10Below the 1% line
#8Below the 1% line
Salicylic Acid
Active
#15Below the 1% line
#11Below the 1% line
Linalool
Fragrance
#21Below the 1% line
#16Below the 1% line
Coco-Betaine
Cleanses
#13Below the 1% line
#3Leading
Limonene
Fragrance
#24Below the 1% line
#18Below the 1% line

What only one of them carries

Garnier Fructis Grow Strong Fortifying Shampoo

Color Obsessed Shampoo

Full ingredient list — Garnier Fructis Grow Strong Fortifying Shampoo (30)
Full ingredient list — Color Obsessed Shampoo (27)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsGarnier Fructis Grow Strong Fortifying ShampooColor Obsessed Shampoo
Supported
1
0
Partly supported
1
0
Stated by brand
1
0
Potential conflict
0
1

Garnier Fructis Grow Strong Fortifying Shampoo

  • 3X less breakageStated by brandOnly the brand’s testing shows this.
  • free of parabens, phthalates, and DMDM hydantoinSupportedPreserved without parabens.
  • hydrate, smooth, and detangle fragile hairPartly supportedSome hydration, at a low level.

Color Obsessed Shampoo

  • Protect against fading color vibrancy with a strengthening shampoo formulated with antioxidants that restores shine and hair color between salon visitsPotential conflictLikely to pull colour faster.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for value. Matrix Color Obsessed Shampoo draws complaints about the scent and irritation.

Garnier Fructis Grow Strong Fortifying Shampoo

Many note visibly shinier, softer hair after use.

general users

Reviewers consistently describe a fresh, fruity apple scent.

general users

Users report reduced breakage over continued use.

users concerned with hair breakage

Reviewers describe it as an affordable option delivering noticeable results for daily use.

value-conscious users

Color Obsessed Shampoo

Reviewers with color-treated hair report noticeably less color fade and better shine retention between salon visits

color-treated-hair customers, several self-identified blonde

General satisfaction with cleansing performance and value at the price point for a salon-brand shampoo

general reviewers

Several reviewers push back on the "Color Obsessed" name given the formula contains sulfates, calling the color-safe positioning misleading

ingredient-conscious reviewers

A reviewer reports fragrance sensitivity/allergic reaction despite liking the scent otherwise

fragrance-sensitive reviewer

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.29/oz vs $2.08/oz — Matrix Color Obsessed Shampoo costs about 7.2× more per ounce than Garnier Fructis Garnier Fructis Grow Strong Fortifying Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $0.29/oz Garnier Fructis Grow Stron $2.08/oz Color Obsessed Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readGarnier Fructis Grow Strong Fortifying ShampooColor Obsessed Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Garnier Fructis Grow Strong Fortifying Shampoo vs Elvive Glycolic Gloss Shine Boosting ShampooL'Oreal Paris Elvive · 100% function matchColor Obsessed Shampoo vs Biolage Color Last ShampooBiolage · 100% function matchGarnier Fructis Grow Strong Fortifying Shampoo vs Food For Soft Hydrating Shampoo for Dry & Brittle HairMatrix · 96% function matchColor Obsessed Shampoo vs Color Last ShampooBiolage · 100% function matchGarnier Fructis Grow Strong Fortifying Shampoo vs Resurrection Super Repair ShampooTIGI Bed Head · 95% function matchColor Obsessed Shampoo vs Food For Soft Hydrating Shampoo for Dry & Brittle HairMatrix · 98% function matchGarnier Fructis Grow Strong Fortifying Shampoo vs Biolage Color Last ShampooBiolage · 94% function matchColor Obsessed Shampoo vs Moroccan Infusion Shine ShampooSuave · 96% function match

Garnier Fructis Grow Strong Fortifying Shampoo · Color Obsessed Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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