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Side by side

CHI Infra Moisture Therapy Shampoo vs CHI Keratin Shampoo

69% function match · 7 of the 13 functions we compared match Formula overlap 68%. CHI Infra Moisture Therapy Shampoo and CHI Keratin Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Infra Moisture Therapy Shampoo — colour-treated hair
  • Keratin Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
CHI

Infra Moisture Therapy Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Silicone-free
CHI Keratin Shampoo — 2 oz container CHI

Keratin Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Curly-method
Price, size & price per ounce
$20 12 oz · $1.26/oz
$8 2 oz · $4.00/oz

Compared at different sizes — 12 oz against 2 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Salon tier · costs less than 56% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Drugstore tier · costs more than 85% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Differs
None Nothing here needs a detergent wash to remove. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Low Your hair
Moderate Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a light scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Infra
Where to buy
Brand website · Amazon
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientInfra Moisture Therapy ShampooKeratin Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#3Leading
Glycol Distearate
Softens
#4Supporting
#16Below the 1% line
Disodium Laureth Sulfosuccinate
Cleanses
#5Supporting
#17Below the 1% line
Hydrolyzed Silk
Protein
#6Supporting
#7Supporting
Panthenol
Detangles
#7Supporting
#13Secondary
Phenoxyethanol
Stabilizes
#11Below the 1% line
#14Below the 1% line
Potassium Sorbate
Stabilizes
#16Below the 1% line
#30Below the 1% line
Fragrance
Fragrance
#19Below the 1% line
#33Below the 1% line
Acrylates Copolymer
Holds
#9Secondary
#5Supporting

What only one of them carries

Full ingredient list — Infra Moisture Therapy Shampoo (21)
Full ingredient list — Keratin Shampoo (41)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsInfra Moisture Therapy ShampooKeratin Shampoo
Supported
1
0
Partly supported
0
0
Stated by brand
3
0
Potential conflict
0
0

Infra Moisture Therapy Shampoo

  • Gently cleanses scalp & hairStated by brandCan’t be confirmed from label.
  • Hydrating & nourishing for all hair typesSupportedHelps hair feel hydrated.
  • Designed for heat damaged hairStated by brandCan’t be confirmed from label.
  • Sulfate, paraben, & cruelty-freeStated by brandWorth checking on the label.

Keratin Shampoo

No claims recorded for this product beyond the ones above.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

CHI Keratin Shampoo draws complaints about dryness and weight.

Infra Moisture Therapy Shampoo

A reviewer managing a scalp condition (psoriasis) reported the shampoo left the scalp comfortable and hydrated with consistent use

sensitive/scalp-condition user

Reviewers who regularly use flatirons/heat styling report their hair becomes noticeably softer, shinier, and less dry

heat-tool users

Cleanses effectively without weighing hair down and has a mild, well-liked scent (some describe it as unscented/no perfume smell despite containing fragrance)

general users

A minority of reviewers report authenticity/counterfeit concerns with third-party Amazon sellers, distinct from complaints about the formula itself

Amazon marketplace buyers

Keratin Shampoo

Several reviewers with naturally coarse, thick, or frizzy hair found that this shampoo effectively tamed frizz and smoothed their hair while adding shine and softness.

Users report that this shampoo delivers optimal results when used as part of the complete Chi Keratin system, particularly when paired with the matching conditioner for enhanced softness and manageability.

Many reviewers report that this shampoo causes their hair to become excessively greasy or leaves a heavy buildup that requires more frequent washing or clarifying treatments to manage.

Multiple users experienced significant hair damage including breakage, excessive shedding, or severe dryness within the first week to month of using this product, particularly those with natural or previously damaged hair.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.26/oz vs $4.00/oz — CHI Keratin Shampoo costs about 3.2× more per ounce than CHI Infra Moisture Therapy Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $1.26/oz Infra Moisture Therapy Sha $4.00/oz Keratin Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readInfra Moisture Therapy ShampooKeratin Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Infra Moisture Therapy Shampoo · Keratin Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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