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Side by side

Carol's Daughter Born to Repair 60-Second Moisture Treatment with Shea Butter vs Matrix Food For Soft Hair Mask

10 of 10 functions match Formula overlap 37%. Carol's Daughter Born to Repair 60-Second Moisture Treatment with Shea Butter and Matrix Food For Soft Hair Mask share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Born to Repair 60-Second Moisture Treatment with Shea Butter — protein-sensitive hair
  • Food For Soft Hair Mask — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Carol's Daughter Born to Repair 60-Second Moisture Treatment with Shea Butter — 6.8 oz container Carol's Daughter

Born to Repair 60-Second Moisture Treatment with Shea Butter

  • Mask / treatment
  • Masstige
  • Sulfate-free
  • Silicone-free
Matrix Food For Soft Hair Mask — 2.5 oz container Matrix

Food For Soft Hair Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$13.99 6.8 oz · $2.06/oz
$46 16.9 oz · $2.72/oz

Compared at different sizes — 16.9 oz against 6.8 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Masstige tier · costs less than 67% of the 347 masks and treatments we’ve priced
Priced with its peers $$$$$ Salon tier · costs less than 58% of the 347 masks and treatments we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Time on the hair
Short A short wait — it fits inside an ordinary shower. Your hair
Short A short wait — it fits inside an ordinary shower. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Oils and butters Same
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Formula completeness
out of 10
Covers the core
out of 10
Covers the core
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Hair that needs proteinthere is none in this list
  • Picking it up locallywe have it recorded in one channel only
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Brand website
Ulta · Target · Amazon …
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Cruelty-free
Cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Coconut & tropical · Sweet & vanilla
Scented, not described
Time on hair
1–1 min
3–5 min
How often
every wash
—
Treatment focus
moisture
moisture

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientBorn to Repair 60-Second Moisture Treatment with Shea ButterFood For Soft Hair Mask
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#2Leading
Fragrance
Fragrance
#5Below the 1% line
#5Below the 1% line
Linalool
Fragrance
#16Below the 1% line
#13Below the 1% line

What only one of them carries

Born to Repair 60-Second Moisture Treatment with Shea Butter

Food For Soft Hair Mask

Full ingredient list — Born to Repair 60-Second Moisture Treatment with Shea Butter (18)
Full ingredient list — Food For Soft Hair Mask (19)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsBorn to Repair 60-Second Moisture Treatment with Shea ButterFood For Soft Hair Mask
Supported
1
1
Partly supported
0
1
Stated by brand
3
1
Potential conflict
0
0

Born to Repair 60-Second Moisture Treatment with Shea Butter

  • Visibly seals up to 84% of split endsStated by brandOnly the brand’s testing shows this.
  • Fights up to 1 year of visible damage in 1 useStated by brandCan’t be confirmed from label.
  • 10X more moisturized, 4X stronger, 6X smootherStated by brandOnly the brand’s testing shows this.
  • Acidic pH-balanced formula protects color vibrancySupportedLess fade per wash.

Food For Soft Hair Mask

  • 72 hours of moisture retentionSupportedHelps hair feel hydrated.
  • 7x more moisture, 5x smoother hair (as a system)Stated by brandOnly the brand’s testing shows this.
  • Reduces frizz and porosityPartly supportedSome smoothing, in dry air.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture, the scent, and frizz control. Carol's Daughter Born to Repair 60-Second Moisture Treatment with Shea Butter draws complaints about dryness.

Born to Repair 60-Second Moisture Treatment with Shea Butter

Fast rinse-off treatment improves detangling and manageability

Reviewers report one-minute use makes hair easier to detangle and manage

Leaves hair softer, smoother and less frizzy

Reviewers with dry or damaged hair

Coconut-vanilla scent is pleasant and noticeable

Retailer reviewers

Some curly-hair reviewers find moisture/slip insufficient

A minority of curl-focused reviewers

Food For Soft Hair Mask

One of the best deep conditioners tried, with compliments on hair quality after use

Ulta verified reviewer "Charlene", 5 stars

Pleasant scent, leaves hair soft, smooth, and hydrated; preferred over competitor amika mask

Ulta verified reviewer "Ms. Frizzle", 5 stars

Made hair feel like straw with zero slip and zero softness despite repeated use

Ulta verified reviewer "Bri", 1 star

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.06/oz vs $2.72/oz — Matrix Food For Soft Hair Mask costs about 1.3× more per ounce than Carol's Daughter Born to Repair 60-Second Moisture Treatment with Shea Butter.

$0.19/oz median $3.49/oz $24.50/oz $2.06/oz Born to Repair 60-Second M $2.72/oz Food For Soft Hair Mask

Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.

Value readBorn to Repair 60-Second Moisture Treatment with Shea ButterFood For Soft Hair Mask
Label
Priced with its peersSits in the middle of the range for masks and treatments per ounce.
Priced with its peersSits in the middle of the range for masks and treatments per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Born to Repair 60-Second Moisture Treatment with Shea Butter vs Strength Restorative Deep ConditionerCamille Rose · 99% function matchFood For Soft Hair Mask vs Strength Restorative Deep ConditionerCamille Rose · 99% function matchBorn to Repair 60-Second Moisture Treatment with Shea Butter vs Hydration Hair MaskRahua · 99% function matchFood For Soft Hair Mask vs Hydration Hair MaskRahua · 99% function matchBorn to Repair 60-Second Moisture Treatment with Shea Butter vs Color Full Hair MaskRahua · 99% function matchFood For Soft Hair Mask vs Color Full Hair MaskRahua · 99% function matchBorn to Repair 60-Second Moisture Treatment with Shea Butter vs Omega 9 Hair MaskRahua · 99% function matchFood For Soft Hair Mask vs Omega 9 Hair MaskRahua · 99% function match

Born to Repair 60-Second Moisture Treatment with Shea Butter · Food For Soft Hair Mask · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 12 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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