Side by side
Cantu Shea Butter for Natural Hair Complete Conditioning Co-Wash vs Hairstory New Wash Rich
94% function match · 7 of the 8 functions we compared match Formula overlap 28%. Cantu Shea Butter for Natural Hair Complete Conditioning Co-Wash and Hairstory New Wash Rich share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- Shea Butter for Natural Hair Complete Conditioning Co-Wash — maximum slip
- New Wash Rich — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Hard waterand swimmers dealing with mineral deposit
- Curl definitionfilm formers hold a clump together
- Colour-treated hairthat fades faster in a sulfate wash
- Frequent washerswho want gentler cleansing
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Scents bother youthis product carries a scent
- Stretching wash dayswaxes stay until a detergent wash removes them
- Dry or very humid airwhere heavy humectants work against you
- Scents bother youthis product carries a scent
- A squeaky-clean feelthis deliberately leaves conditioning behind
- Regular clarifyingthere is no detergent here to clear residue
More facts about each one
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Shea Butter for Natural Hair Complete Conditioning Co-Wash
- Cocos Nucifera Oil (Coconut)
- Ceteareth-20
- Butyrospermum Parkii (African Shea Butter)
- Cetrimonium Chloride
- Hydrolyzed Silk
- Silk Amino Acids
- Phenoxyethanol
Full ingredient list — Shea Butter for Natural Hair Complete Conditioning Co-Wash (45)
-
1
Water
- solvent
- 2 Cocos Nucifera Oil (Coconut)
-
3
Ceteareth-20
- emulsifier
-
4
Glycerin
- humectant
- 5 Butyrospermum Parkii (African Shea Butter)
-
6
Cetrimonium Chloride
- conditioning agent
- cleanser
-
7
Cetyl Alcohol
- fatty alcohol
- emollient
- thickener
-
8
Stearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
9
Stearalkonium Chloride
- conditioning agent
- 10 Ricinus Communis Seed Oil (Castor)
- 11 Persea Gratissima Oil (Avocado)
-
12
Simmondsia Chinensis (Jojoba) Seed Oil
- emollient
- light ester
- oil
- wax
-
13
Argania Spinosa Kernel Oil
- oil
- emollient
- 14 Mangifera Indica Seed Oil (Mango)
-
15
Prunus Amygdalus Dulcis (Sweet Almond) Oil
- oil
- emollient
- 16 Daucus Carota Sativa Seed Oil (Carrot)
-
17
Macadamia Ternifolia Seed Oil
- oil
- emollient
-
18
Olea Europaea (Olive) Oil
- oil
- emollient
-
19
Mangifera Indica (Mango) Seed Butter
- butter
- emollient
-
20
Brassica Campestris (Rapeseed) Seed Oil
- oil
- emollient
-
21
Glycine Soja (Soybean) Oil
- oil
- emollient
-
22
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
23
Polyquaternium-11
- film former
- polymer
- conditioning agent
-
24
Polyquaternium-7
- conditioning agent
- film former
- polymer
- 25 Quaternium-75
-
26
Hydrolyzed Silk
- film former
- protein
- hydrolysed protein
-
27
Silk Amino Acids
- protein
- amino acid
-
28
Panthenol
- humectant
- conditioning agent
- vitamin
-
29
PEG-40 Hydrogenated Castor Oil
- solubilizer
- emulsifier
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
30
Phenoxyethanol
- preservative
-
31
Ethylhexylglycerin
- preservative
- emollient
-
32
Fragrance
- fragrance
- declared fragrance
-
33
Citric Acid
- pH adjuster
- hard-water chelator
-
34
Sodium Hydroxide
- pH adjuster
-
35
Tetrasodium EDTA
- hard-water chelator
-
36
Aloe Barbadensis Leaf Juice
- humectant
- botanical extract
- gum
-
37
Carica Papaya Fruit Extract
- botanical extract
- 38 Pineapple Fruit Extract
- 39 Lonicera Japonica Flower Extract (Honeysuckle)
-
40
Salvia Officinalis (Sage) Leaf Extract
- botanical extract
- 41 Urtica Dioica Extract (Nettle)
- 42 Melia Azadirachta Seed Oil (Neem)
-
43
Vitis Vinifera (Grape) Seed Extract
- botanical extract
-
44
Vitis Vinifera (Grape) Seed Oil
- oil
- emollient
-
45
Macrocystis Pyrifera (Kelp) Extract
- botanical extract
Full ingredient list — New Wash Rich (47)
-
1
Water
- solvent
-
2
Aloe Barbadensis Leaf Juice
- humectant
- botanical extract
- gum
-
3
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
4
Glycerin
- humectant
-
5
Cetyl Alcohol
- fatty alcohol
- emollient
- thickener
-
6
Stearamidopropyl Dimethylamine
- conditioning agent
-
7
Stearyl Alcohol
- fatty alcohol
- emollient
- thickener
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Gluconolactone
- humectant
- exfoliant
- hard-water chelator
-
9
Rosa Centifolia Flower Water
- botanical extract
-
10
Oenothera Biennis (Evening Primrose) Oil
- oil
- emollient
-
11
Simmondsia Chinensis (Jojoba) Seed Oil
- emollient
- light ester
- oil
- wax
-
12
Distearoylethyl Dimonium Chloride
- conditioning agent
-
13
Behentrimonium Methosulfate
- conditioning agent
- emulsifier
-
14
Panthenol
- humectant
- conditioning agent
- vitamin
-
15
Polyglyceryl-2 Stearate
- emulsifier
- emollient
-
16
Hydrolyzed Adansonia Digitata (Baobab) Seed Extract
- botanical extract
- protein
- hydrolysed protein
-
17
Equisetum Arvense (Horsetail) Leaf Extract
- botanical extract
-
18
Lavandula Angustifolia (Lavender) Flower Extract
- botanical extract
-
19
Urtica Dioica (Nettle) Extract
- botanical extract
-
20
Calendula Officinalis Flower Extract
- botanical extract
-
21
Chamomilla Recutita (Matricaria) Flower Extract
- botanical extract
-
22
Glyceryl Stearate
- emulsifier
- emollient
-
23
Helianthus Annuus (Sunflower) Seed Oil
- oil
- emollient
-
24
Mentha Piperita (Peppermint) Oil
- botanical extract
- essential oil
- fragrance
-
25
Menthyl Lactate
- fragrance
- active
-
26
Citric Acid
- pH adjuster
- hard-water chelator
-
27
Benzyl Alcohol
- preservative
- solvent
-
28
Potassium Sorbate
- preservative
-
29
Sodium Benzoate
- preservative
-
30
Calcium Gluconate
- hard-water chelator
- salt
-
31
Glycine Soja (Soybean) Oil
- oil
- emollient
- 32 Phytosterol
-
33
Tocopherol
- antioxidant
- vitamin
-
34
Fragrance
- fragrance
- declared fragrance
-
35
Lavandula Angustifolia (Lavender) Oil
- botanical extract
- essential oil
- fragrance
-
36
Cananga Odorata (Ylang Ylang) Flower Oil
- botanical extract
- essential oil
- fragrance
-
37
Juniperus Virginiana (Cedarwood) Oil
- botanical extract
- essential oil
- fragrance
-
38
Bulnesia Sarmientoi Wood Oil
- fragrance
- botanical extract
-
39
Amyris Balsamifera Bark Oil
- oil
- emollient
-
40
Pogostemon Cablin Oil
- botanical extract
- essential oil
- fragrance
-
41
Eugenia Caryophyllus (Clove) Leaf Oil
- fragrance
- botanical extract
-
42
Jasminum Officinale (Jasmine) Oil
- botanical extract
- essential oil
- fragrance
-
43
Pelargonium Graveolens Flower Oil
- botanical extract
- essential oil
- fragrance
-
44
Fusanus Spicatus Wood Oil
- fragrance
- botanical extract
-
45
Prunus Amygdalus Dulcis (Sweet Almond) Oil
- oil
- emollient
-
46
Geraniol
- fragrance
- named fragrance allergen
-
47
Linalool
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Shea Butter for Natural Hair Complete Conditioning Co-Wash
Creamy cleanser gently removes buildup
Stated by brandCan’t be confirmed from label.Infused with 15+ natural butters & oils
Stated by brandCheck the position, not the name.Hair is clean & moisturized
SupportedHelps hair feel hydrated.Gently cleanses curls and scalp removing heavy product buildup while a unique blend of natural butters and oils infuse moisture
Stated by brandCan’t be confirmed from label.Made with pure shea butter and formulated without harsh ingredients
Stated by brandCheck the position, not the name.No mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene
Stated by brandA brand’s own definition.
New Wash Rich
Doubles up on moisture to make hair softer, smoother and healthier
SupportedHelps hair feel hydrated.Replaces shampoo and conditioner to simplify your routine
Stated by brandCan’t be confirmed from label.No damaging detergents, just naturally derived ingredients
Stated by brandA brand’s own definition.Balances natural oil production to prevent dryness and color fading
Stated by brandCan’t be confirmed from label.Amps up volume, smooths frizz and brings out waves and curls
Partly supportedNeutral on lift.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for how it cleanses. Cantu Shea Butter for Natural Hair Complete Conditioning Co-Wash draws complaints about dryness and weight.
Shea Butter for Natural Hair Complete Conditioning Co-Wash
Scent is liked almost universally and is described as light rather than overpowering — notably it is praised even inside reviews that rate the product one star for performance
Walmart reviewers across the rating range; scent is by far the top-tagged topic (65 mentions)Price is the reason people keep buying rather than an afterthought — reviewers repeatedly frame it as the best co-wash available for the money and say the bottle lasts
Walmart reviewers; 'value for money' is the second-most-tagged topic on the page (21 mentions)Slip is the single most-praised property: curly reviewers describe finger-detangling in the shower and say it lifts out gel and oil buildup without the stripped feeling shampoo leaves, with several skipping a separate conditioner afterwards
long-standing Walmart reviewers with curly and natural hair, including the most-upvoted review on the pageBuildup is the specific mechanism critics name: low-porosity and finer-haired reviewers say it sits on the scalp, is hard to wash back out, and turns heavy by the first or second day after use
1-star Walmart reviewers who name low porosity or fine hairA strong counter-current runs through the 1-star reviews: type-3 and 4-coil reviewers report the exact opposite outcome — hair left dry, brittle or with lost curl definition — with several saying they followed the directions and even extended the dwell time without improvement
1-star Walmart reviewers describing 4b and type 3b/3c hair, read under the Lowest-rated sortNew Wash Rich
Reviewers describe improved shine, softness, and being able to go longer between washes.
General reviewer base across the New Wash lineReviewers with wavy or curly hair frequently report their natural texture and curl pattern becoming more defined and visible after switching.
Wavy/curly-hair reviewersSeveral reviewers report a gradual, multi-week-to-months adjustment period before seeing the full benefit, especially for hair transitioning off traditional shampoo.
Reviewers switching from conventional shampoo/conditioner routinesReviewers describe increased volume and body, especially in hair that previously felt weighed down or limp.
Fine or long-hair reviewersReviewers report the product cleanses and conditions gently without scalp irritation, including users who were initially skeptical it could clean effectively.
Reviewers with sensitive or easily-irritated scalpsPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$0.62/oz vs $6.00/oz — Hairstory New Wash Rich costs about 9.7× more per ounce than Cantu Shea Butter for Natural Hair Complete Conditioning Co-Wash.
Every mark sits on one distribution because these are compared against the same set: 95 co-washes with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Shea Butter for Natural Hair Complete Conditioning Co-Wash · New Wash Rich · All co-washes in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 8 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- This particular combination is not listed in our sitemap: we only submit pairs of comparable products that our similarity data says people would actually weigh against each other.
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