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Side by side

Aveda Aveda Shampure Nurturing Shampoo vs Aveda Damage Remedy Restructuring Shampoo

57% function match · 6 of the 13 functions we compared match Formula overlap 20%. Aveda Aveda Shampure Nurturing Shampoo and Aveda Damage Remedy Restructuring Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aveda Shampure Nurturing Shampoo — protein-sensitive hair
  • Damage Remedy Restructuring Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Aveda Aveda Shampure Nurturing Shampoo — 8.5 oz container Aveda

Aveda Shampure Nurturing Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Protein-free
Aveda Damage Remedy Restructuring Shampoo — 8.5 oz container Aveda

Damage Remedy Restructuring Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$24–28 8.5 oz · $3.29/oz
$34.95 8.5 oz · $4.11/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 78% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Prestige tier · costs more than 87% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Differs
None Nothing here needs a detergent wash to remove. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Low Your hair
Moderate Your hair
Expected lather Differs
High Thick foam that spreads quickly through the hair. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Salons · Ulta · Target …
Brand website · Target
Free of
  • silicone-free
  • protein-free
  • sulfate-free
  • protein-free
Vegan
Vegan · brand states
Vegan · brand states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Sweet & vanilla

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAveda Shampure Nurturing ShampooDamage Remedy Restructuring Shampoo
Water
Neutral
#1Leading
#1Leading
Propanediol
Moisturizes
#4Supporting
#4Supporting
Babassuamidopropyl Betaine
Cleanses
#5Supporting
#3Leading
Glycerin
Moisturizes
#8Supporting
#18Below the 1% line
Fragrance
Fragrance
#14Below the 1% line
#32Below the 1% line
Linalool
Fragrance
#15Below the 1% line
#33Below the 1% line
Geraniol
Fragrance
#16Below the 1% line
#34Below the 1% line
Citronellol
Fragrance
#17Below the 1% line
#35Below the 1% line
Sodium Chloride
Stabilizes
#12Secondary
#5Supporting

What only one of them carries

Aveda Shampure Nurturing Shampoo

Damage Remedy Restructuring Shampoo

Full ingredient list — Aveda Shampure Nurturing Shampoo (25)
Full ingredient list — Damage Remedy Restructuring Shampoo (41)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAveda Shampure Nurturing ShampooDamage Remedy Restructuring Shampoo
Supported
0
1
Partly supported
0
0
Stated by brand
4
2
Potential conflict
0
0

Aveda Shampure Nurturing Shampoo

  • Cleanse and fortify any type of hair with Aveda Shampure ShampooStated by brandCan’t be confirmed from label.
  • 25 pure flower and plant essencesStated by brandCan’t be confirmed from label.
  • gently cleanses each delicate strand without weighing it downStated by brandCan’t be confirmed from label.
  • Helps keep hair healthyStated by brandCan’t be confirmed from label.

Damage Remedy Restructuring Shampoo

  • Helps repair hair and strengthen hair.Stated by brandCan’t be confirmed from label.
  • Sulphate free shampoo.SupportedGentler on colour and coils.
  • Formulated with quinoa protein, coconut, and babassu to strengthen and repair damaged tresses.Stated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Aveda Aveda Shampure Nurturing Shampoo draws complaints about dryness; Aveda Damage Remedy Restructuring Shampoo draws complaints about how it cleanses and the packaging.

Aveda Shampure Nurturing Shampoo

Signature scent (Pure-Fume blend) is repeatedly called out as a standout, luxurious feature; several reviewers are repeat/multi-bottle buyers

general users, repeat purchasers

Rich lather and soft-feeling hair after use, described as gentle enough for daily washing without over-drying

daily-wash users

Some reviewers report roots turning greasy/waxy within a day or two of use, with dryness further down the length

reviewers in hard-water areas, fine/highlighted or curly hair

Fine/curly-highlighted-hair reviewers report a clarifying, drying effect rather than the moisturizing result they expected, even after pairing with the matching conditioner

fine, curly, or color-treated hair

Damage Remedy Restructuring Shampoo

Long-time loyal users strongly recommend the full Damage Remedy system (shampoo, conditioner, heat protectant) and wish discontinued 1-liter refill bottles would return

multi-year repeat customers

Some reviewers report the shampoo lathers poorly and leaves hair feeling greasy/not fully clean, requiring a double wash

general users

Packaging/size availability frustration - customers want the larger 1-liter bottle size back after it was discontinued

bulk/refill-size buyers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$3.29/oz vs $4.11/oz — Aveda Damage Remedy Restructuring Shampoo costs about 1.2× more per ounce than Aveda Aveda Shampure Nurturing Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $3.29/oz Aveda Shampure Nurturing S $4.11/oz Damage Remedy Restructurin

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readAveda Shampure Nurturing ShampooDamage Remedy Restructuring Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aveda Shampure Nurturing Shampoo vs Aveda Rosemary Mint Purifying ShampooAveda · 100% function matchDamage Remedy Restructuring Shampoo vs Forget Frizz Anti-Frizz Shampooamika · 96% function matchAveda Shampure Nurturing Shampoo vs Aveda Cherry Almond Softening ShampooAveda · 98% function matchDamage Remedy Restructuring Shampoo vs Straight Hair ShampooFunction of Beauty · 94% function matchAveda Shampure Nurturing Shampoo vs Plex Breakage Defense Restoring ShampooCreme of Nature · 98% function matchDamage Remedy Restructuring Shampoo vs Curl ShampooVerb · 93% function matchAveda Shampure Nurturing Shampoo vs Seaweed Oil Control ShampooBumble and bumble · 96% function matchDamage Remedy Restructuring Shampoo vs Glossy ShampooVerb · 93% function match

Aveda Shampure Nurturing Shampoo · Damage Remedy Restructuring Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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