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Side by side

Aveda Aveda Rosemary Mint Purifying Shampoo vs Aveda Aveda Shampure Nurturing Shampoo

13 of 13 functions match Formula overlap 27%. Aveda Aveda Rosemary Mint Purifying Shampoo and Aveda Aveda Shampure Nurturing Shampoo share 2 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aveda Rosemary Mint Purifying Shampoo — protein-sensitive hair
  • Aveda Shampure Nurturing Shampoo — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Aveda Aveda Rosemary Mint Purifying Shampoo — 8.5 oz container Aveda

Aveda Rosemary Mint Purifying Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Protein-free
Aveda Aveda Shampure Nurturing Shampoo — 8.5 oz container Aveda

Aveda Shampure Nurturing Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Protein-free
Price, size & price per ounce
$26.61 8.5 oz · $3.13/oz
$24–28 8.5 oz · $3.29/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 77% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 78% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a strong scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Salons · Ulta · Target …
Salons · Ulta · Target …
Free of
  • silicone-free
  • protein-free
  • silicone-free
  • protein-free
Vegan
Vegan · brand states
Vegan · brand states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Mint & herbal · FloralStrong
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAveda Rosemary Mint Purifying ShampooAveda Shampure Nurturing Shampoo
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#3Leading
#8Supporting
Babassuamidopropyl Betaine
Cleanses
#4Supporting
#5Supporting
Fragrance
Fragrance
#17Below the 1% line
#14Below the 1% line
Linalool
Fragrance
#18Below the 1% line
#15Below the 1% line
Limonene
Fragrance
#19Below the 1% line
#19Below the 1% line

What only one of them carries

Full ingredient list — Aveda Rosemary Mint Purifying Shampoo (23)
Full ingredient list — Aveda Shampure Nurturing Shampoo (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAveda Rosemary Mint Purifying ShampooAveda Shampure Nurturing Shampoo
Supported
2
0
Partly supported
0
0
Stated by brand
2
4
Potential conflict
0
0

Aveda Rosemary Mint Purifying Shampoo

  • Counteract the damage from environmental factorsStated by brandCan’t be confirmed from label.
  • Remove impurities that weigh down your hairSupportedResets a coated scalp.
  • Leaves hair shiny, bouncy, and cleanSupportedReflects light for visible shine.
  • mostly plant-derived components such as micelles and white vinegarStated by brandCan’t be confirmed from label.

Aveda Shampure Nurturing Shampoo

  • Cleanse and fortify any type of hair with Aveda Shampure ShampooStated by brandCan’t be confirmed from label.
  • 25 pure flower and plant essencesStated by brandCan’t be confirmed from label.
  • gently cleanses each delicate strand without weighing it downStated by brandCan’t be confirmed from label.
  • Helps keep hair healthyStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent and the packaging. Aveda Aveda Shampure Nurturing Shampoo draws complaints about dryness and weight.

Aveda Rosemary Mint Purifying Shampoo

Rosemary/peppermint scent described as fresh and long-lasting on hair

general users

Formula is highly concentrated and lasts a long time per bottle, reviewers say a small amount goes far

general users, multi-year repeat buyers

Used in combination with the matching Rosemary Mint conditioner, reviewers report reduced need for daily washing and less greasiness between washes

reviewers who wash hair frequently due to oiliness

A minority of reviewers report noticeable hair shedding/hair fall immediately after first use

isolated reports, not the norm

Aveda Shampure Nurturing Shampoo

Signature scent (Pure-Fume blend) is repeatedly called out as a standout, luxurious feature; several reviewers are repeat/multi-bottle buyers

general users, repeat purchasers

Rich lather and soft-feeling hair after use, described as gentle enough for daily washing without over-drying

daily-wash users

Some reviewers report roots turning greasy/waxy within a day or two of use, with dryness further down the length

reviewers in hard-water areas, fine/highlighted or curly hair

Fine/curly-highlighted-hair reviewers report a clarifying, drying effect rather than the moisturizing result they expected, even after pairing with the matching conditioner

fine, curly, or color-treated hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$3.13/oz vs $3.29/oz — within about the same cost per ounce.

$0.00/oz median $1.48/oz $17.29/oz $3.13/oz Aveda Rosemary Mint Purify $3.29/oz Aveda Shampure Nurturing S

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readAveda Rosemary Mint Purifying ShampooAveda Shampure Nurturing Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aveda Rosemary Mint Purifying Shampoo · Aveda Shampure Nurturing Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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