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Side by side

Aveda Aveda Pure Abundance Volumizing Shampoo vs Aveda Aveda Shampure Nurturing Shampoo

78% function match · 9 of the 13 functions we compared match Formula overlap 16%. Aveda Aveda Pure Abundance Volumizing Shampoo and Aveda Aveda Shampure Nurturing Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aveda Pure Abundance Volumizing Shampoo — frequent washers
  • Aveda Shampure Nurturing Shampoo — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Aveda Aveda Pure Abundance Volumizing Shampoo — 8.5 oz container Aveda

Aveda Pure Abundance Volumizing Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Lightweight
Aveda Aveda Shampure Nurturing Shampoo — 8.5 oz container Aveda

Aveda Shampure Nurturing Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Protein-free
Price, size & price per ounce
$29.95 8.5 oz · $3.52/oz
$24–28 8.5 oz · $3.29/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 81% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Salon tier · costs more than 78% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Gentle Removes light dirt and oil without stripping. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Frequent washerswho want gentler cleansing
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Silicone-free routinesno silicones appear in the list
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Heavy product buildupthis is not a clarifying wash
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Salons · Target · Brand website
Salons · Ulta · Target …
Free of
  • silicone-free
  • silicone-free
  • protein-free
Vegan
Vegan · brand states
Vegan · brand states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAveda Pure Abundance Volumizing ShampooAveda Shampure Nurturing Shampoo
Annatto (Ci 75120)
Neutral
#3Leading
#25Below the 1% line
Babassuamidopropyl Betaine
Cleanses
#4Supporting
#5Supporting
Benzyl Benzoate
Fragrance
#5Below the 1% line
#18Below the 1% line
Citric Acid
pH balancer
#7Below the 1% line
#13Below the 1% line
Citronellol
Fragrance
#8Below the 1% line
#17Below the 1% line
Fragrance
Fragrance
#13Below the 1% line
#14Below the 1% line
Geraniol
Fragrance
#14Below the 1% line
#16Below the 1% line
Water
Neutral
#29Below the 1% line
#1Leading
Glycerin
Moisturizes
#15Below the 1% line
#8Supporting
Linalool
Fragrance
#19Below the 1% line
#15Below the 1% line

What only one of them carries

Aveda Pure Abundance Volumizing Shampoo

Aveda Shampure Nurturing Shampoo

Full ingredient list — Aveda Pure Abundance Volumizing Shampoo (29)
Full ingredient list — Aveda Shampure Nurturing Shampoo (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAveda Pure Abundance Volumizing ShampooAveda Shampure Nurturing Shampoo
Supported
2
0
Partly supported
0
0
Stated by brand
0
4
Potential conflict
1
0

Aveda Pure Abundance Volumizing Shampoo

  • Manufactured without parabens, phthalates or sodium lauryl sulfatesPotential conflictThe label says otherwise.
  • Adds volume without weighing it downSupportedLeaves room for lift.
  • Rinses clean with no residueSupportedComes out in a normal wash.

Aveda Shampure Nurturing Shampoo

  • Cleanse and fortify any type of hair with Aveda Shampure ShampooStated by brandCan’t be confirmed from label.
  • 25 pure flower and plant essencesStated by brandCan’t be confirmed from label.
  • gently cleanses each delicate strand without weighing it downStated by brandCan’t be confirmed from label.
  • Helps keep hair healthyStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Aveda Aveda Shampure Nurturing Shampoo draws complaints about dryness and weight.

Aveda Pure Abundance Volumizing Shampoo

Reviewers report noticeably silkier, thicker-feeling hair after regular use

general users, some with fine hair

Well tolerated by sensitive-skin/scalp users switching from other volumizing shampoos

reviewer with sensitive skin who reacted to a seaweed-based shampoo

Cited as a good substitute after Aveda discontinued a favorite chamomile shampoo

long-time Aveda customer

Aveda Shampure Nurturing Shampoo

Signature scent (Pure-Fume blend) is repeatedly called out as a standout, luxurious feature; several reviewers are repeat/multi-bottle buyers

general users, repeat purchasers

Rich lather and soft-feeling hair after use, described as gentle enough for daily washing without over-drying

daily-wash users

Some reviewers report roots turning greasy/waxy within a day or two of use, with dryness further down the length

reviewers in hard-water areas, fine/highlighted or curly hair

Fine/curly-highlighted-hair reviewers report a clarifying, drying effect rather than the moisturizing result they expected, even after pairing with the matching conditioner

fine, curly, or color-treated hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$3.29/oz vs $3.52/oz — within about the same cost per ounce.

$0.00/oz median $1.48/oz $17.29/oz $3.52/oz Aveda Pure Abundance Volum $3.29/oz Aveda Shampure Nurturing S

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readAveda Pure Abundance Volumizing ShampooAveda Shampure Nurturing Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aveda Pure Abundance Volumizing Shampoo vs Peppermint & Aloe Therapeutics Anti-Itch ShampooDesign Essentials · 88% function matchAveda Shampure Nurturing Shampoo vs Aveda Rosemary Mint Purifying ShampooAveda · 100% function matchAveda Pure Abundance Volumizing Shampoo vs TRESemme Botanique Nourish ShampooTRESemme · 86% function matchAveda Shampure Nurturing Shampoo vs Aveda Cherry Almond Softening ShampooAveda · 98% function matchAveda Pure Abundance Volumizing Shampoo vs Rosemary Mint + HBCO Scalp Care ShampooKreyòl Essence · 86% function matchAveda Shampure Nurturing Shampoo vs Plex Breakage Defense Restoring ShampooCreme of Nature · 98% function matchAveda Pure Abundance Volumizing Shampoo vs Color Protect ShampooPaul Mitchell · 86% function matchAveda Shampure Nurturing Shampoo vs Seaweed Oil Control ShampooBumble and bumble · 96% function match

Aveda Pure Abundance Volumizing Shampoo · Aveda Shampure Nurturing Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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