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Side by side

Attitude Extra Gentle Shampoo vs Biolage Biolage Full Rescue Shampoo

96% function match · 12 of the 13 functions we compared match Formula overlap 4%. Attitude Extra Gentle Shampoo and Biolage Biolage Full Rescue Shampoo share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Extra Gentle Shampoo — fragrance-free
  • Biolage Full Rescue Shampoo — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Attitude Extra Gentle Shampoo — 16 oz container Attitude

Extra Gentle Shampoo

  • Shampoo
  • Masstige
  • Silicone-free
  • Fragrance-free
Biolage Biolage Full Rescue Shampoo — 33.8 oz container Biolage

Biolage Full Rescue Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Protein-free
Price, size & price per ounce
$12.95 16 oz · $0.93/oz
about $56 33.8 oz · $1.66/oz

Compared at different sizes — 33.8 oz against 16 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Priced with its peers $$$$$ Masstige tier · costs less than 69% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 55% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
None listed No fragrance is listed. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Fragrance-freeno fragrance (parfum) on the label
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Fine hairthat flattens under most products
  • Silicone-free routinesno silicones appear in the list
Why you might skip it
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Very dry or damaged hairit contains fast-drying alcohol
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Full Rescue
Where to buy
Brand website · Grocery / mass
Target · Salons · Brand website
Free of
  • silicone-free
  • fragrance-free
  • protein-free
  • silicone-free
  • protein-free
Vegan
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Scent
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientExtra Gentle ShampooBiolage Full Rescue Shampoo
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#3Leading
#15Below the 1% line
Citric Acid
pH balancer
#7Below the 1% line
#8Below the 1% line
Sodium Chloride
Stabilizes
#10Below the 1% line
#4Supporting

What only one of them carries

Full ingredient list — Extra Gentle Shampoo (16)
Full ingredient list — Biolage Full Rescue Shampoo (29)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsExtra Gentle ShampooBiolage Full Rescue Shampoo
Supported
1
0
Partly supported
0
0
Stated by brand
3
3
Potential conflict
0
0

Extra Gentle Shampoo

  • EWG VERIFIED®Stated by brandCan’t be confirmed from label.
  • VeganSupportedMatches our researched record.
  • Dermatologically TestedStated by brandOnly the brand’s testing shows this.
  • 98.2% naturally sourced ingredientsStated by brandOnly the brand’s testing shows this.

Biolage Full Rescue Shampoo

  • Instantly strengthens hairStated by brandCan’t be confirmed from label.
  • Densifies hair lengths for a thicker appearanceStated by brandCan’t be confirmed from label.
  • +74% resistance to hair fall due to breakage* (from brushing, vs non-conditioning shampoo)Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Attitude Extra Gentle Shampoo draws complaints about how it cleanses.

Extra Gentle Shampoo

Several reviewers with documented sensitivities (chemical sensitivity, allergies, eczema) say this is one of the few shampoos that does not trigger a reaction or make their scalp itchy.

reviewers with sensitivities/allergies

Reviewers describe the unscented formula as mild enough for kids and toddlers, several using it specifically for their children.

parents

At least one reviewer found hair feels clean but a little dry afterward and paired it with the matching conditioner to compensate.

general reviewers

Biolage Full Rescue Shampoo

Some reviewers separately praise the gentle, balanced cleansing and noticeable softness after use, independent of the Full Density comparison.

reviewers with no stated prior-formula history

Other reviewers call it a holy-grail product used together with the matching conditioner, describing noticeably stronger, fuller-looking hair.

reviewers pairing it with the Full Rescue conditioner

Multiple reviewers who were loyal users of the discontinued Full Density line say the Full Rescue replacement feels drying and does not perform the same way for them.

longtime former Full Density buyers

A few reviewers report noticeably increased hair shedding/fall after switching to this shampoo.

no specific hair type identified in these reviews

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.93/oz vs $1.66/oz — Biolage Biolage Full Rescue Shampoo costs about 1.8× more per ounce than Attitude Extra Gentle Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $0.93/oz Extra Gentle Shampoo $1.66/oz Biolage Full Rescue Shampo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readExtra Gentle ShampooBiolage Full Rescue Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Extra Gentle Shampoo · Biolage Full Rescue Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • This particular combination is not listed in our sitemap: we only submit pairs of comparable products that our similarity data says people would actually weigh against each other.

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