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Side by side

As I Am Long & Luxe Conditioner vs OGX ProGrowth + Peptide Thickening Hair Conditioner

90% function match · 8 of the 10 functions we compared match Formula overlap 52%. As I Am Long & Luxe Conditioner and OGX ProGrowth + Peptide Thickening Hair Conditioner share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Long & Luxe Conditioner — flaking scalps
  • ProGrowth + Peptide Thickening Hair Conditioner — protein-hungry hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Long & Luxe Conditioner — 8 oz container As I Am

Long & Luxe Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
OGX ProGrowth + Peptide Thickening Hair Conditioner — 13 oz container OGX

ProGrowth + Peptide Thickening Hair Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$9.99 8 oz · $1.10/oz
$6.99 13 oz · $0.54/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 67% of the 689 conditioners we’ve priced
Lower cost than most conditioners $$$$$ Drugstore tier · costs less than 88% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Differs
Low Oils are present, but low enough to be a finishing touch. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Protein-sensitive hairthat goes stiff or straw-like on protein
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Long & Luxe
ProGrowth + Peptide
Where to buy
Brand website · Target
Target · Grocery / mass
Free of
  • sulfate-free
  • sulfate-free
Vegan
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Fruity
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientLong & Luxe ConditionerProGrowth + Peptide Thickening Hair Conditioner
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#3Leading
#4Supporting
Cetearyl Alcohol
Softens
#4Supporting
#2Leading
Behentrimonium Chloride
Detangles
#6Supporting
#3Leading
Niacinamide
Detangles
#13Secondary
#7Supporting
Fragrance
Fragrance
#26Below the 1% line
#14Below the 1% line

What only one of them carries

Full ingredient list — Long & Luxe Conditioner (45)
Full ingredient list — ProGrowth + Peptide Thickening Hair Conditioner (17)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsLong & Luxe ConditionerProGrowth + Peptide Thickening Hair Conditioner
Supported
0
1
Partly supported
0
1
Stated by brand
3
1
Potential conflict
0
0

Long & Luxe Conditioner

  • Ease of Combing Improved by 50%Stated by brandOnly the brand’s testing shows this.
  • Reduces Hair Breakage by 60%Stated by brandOnly the brand’s testing shows this.
  • Improves Scalp Moisturization by 50%Stated by brandOnly the brand’s testing shows this.

ProGrowth + Peptide Thickening Hair Conditioner

  • Visibly thickens and strengthens hair from the inside outPartly supportedNeutral on lift.
  • Developed with trichologistsStated by brandCan’t be confirmed from label.
  • Reduces hair fall due to breakageSupportedReinforces a damaged strand.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. OGX ProGrowth + Peptide Thickening Hair Conditioner draws complaints about dryness.

Long & Luxe Conditioner

Leaves hair noticeably soft and moisturized without feeling greasy or weighed down.

Reviewers report strong detangling slip, describing it as effortless on textured/curly hair.

textured/curly hair reviewers

The fruity pomegranate fragrance is consistently called out as pleasant.

Users credit the keratin/protein-containing formula with a strengthening effect.

Some reviewers note best results come from pairing this rinse-out conditioner with a leave-in for extra hydration.

ProGrowth + Peptide Thickening Hair Conditioner

Reviewers describe hair as soft and silky with improved manageability and reduced frizz after use

general reviewer base

Pleasant scent frequently cited as a favorite feature

general reviewer base

Some reviewers with drier hair types report insufficient moisture and dryness with extended/daily use

reviewers with dry hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.54/oz vs $1.10/oz — As I Am Long & Luxe Conditioner costs about 2× more per ounce than OGX ProGrowth + Peptide Thickening Hair Conditioner.

$0.09/oz median $1.60/oz $56.25/oz $1.10/oz Long & Luxe Conditioner $0.54/oz ProGrowth + Peptide Thicke

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readLong & Luxe ConditionerProGrowth + Peptide Thickening Hair Conditioner
Label
Priced with its peersSits in the middle of the range for conditioners per ounce.
Lower cost than most conditionersCosts less per ounce than most conditioners we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Long & Luxe Conditioner · ProGrowth + Peptide Thickening Hair Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • This particular combination is not listed in our sitemap: we only submit pairs of comparable products that our similarity data says people would actually weigh against each other.

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