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Side by side

As I Am Long & Luxe Conditioner vs As I Am Rice Water Conditioner

51% function match · 4 of the 10 functions we compared match Formula overlap 62%. As I Am Long & Luxe Conditioner and As I Am Rice Water Conditioner share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Long & Luxe Conditioner — flaking scalps
  • Rice Water Conditioner — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Long & Luxe Conditioner — 8 oz container As I Am

Long & Luxe Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Moisture-rich
As I Am Rice Water Conditioner — 8 oz container As I Am

Rice Water Conditioner

  • Conditioner
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$9.99 8 oz · $1.10/oz
$9.99 8 oz · $1.25/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 67% of the 689 conditioners we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 60% of the 689 conditioners we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Same
Low Oils are present, but low enough to be a finishing touch. Your hair
Low Oils are present, but low enough to be a finishing touch. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Differs
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
None listed No fragrance is listed. Your hair
Protein Differs
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
High Your hair
Moderate Your hair
Hard-water defence Differs
None No chelating agent in the list. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Fragrance-freeno fragrance (parfum) on the label
  • Unscentedfree of strong smells
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or very humid airwhere heavy humectants work against you
  • Coarse, very dry hairthis is a light formula for its category
  • If scent matters to younothing is added here
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Conditioner
Conditioner
Line
Long & Luxe
Rice Water
Where to buy
Brand website · Target
Brand website
Free of
  • sulfate-free
  • sulfate-free
  • silicone-free
  • fragrance-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
—
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Fruity
Unscented

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientLong & Luxe ConditionerRice Water Conditioner
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#3Leading
#2Leading
Cetearyl Alcohol
Softens
#4Supporting
#4Supporting
Cetyl Alcohol
Softens
#5Supporting
#5Supporting
Betaine
Moisturizes
#9Secondary
#3Leading
Linum Usitatissimum (Linseed) Seed Extract
Holds
#11Secondary
#6Supporting

What only one of them carries

Long & Luxe Conditioner

Rice Water Conditioner

Full ingredient list — Long & Luxe Conditioner (45)
Full ingredient list — Rice Water Conditioner (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsLong & Luxe ConditionerRice Water Conditioner
Supported
0
1
Partly supported
0
0
Stated by brand
3
3
Potential conflict
0
0

Long & Luxe Conditioner

  • Ease of Combing Improved by 50%Stated by brandOnly the brand’s testing shows this.
  • Reduces Hair Breakage by 60%Stated by brandOnly the brand’s testing shows this.
  • Improves Scalp Moisturization by 50%Stated by brandOnly the brand’s testing shows this.

Rice Water Conditioner

  • Moisturizes. Strengthen. Helps ease combing.SupportedHelps hair feel hydrated.
  • Strengthens Hair up to 127%Stated by brandOnly the brand’s testing shows this.
  • Moisturizes Hair up to 29%Stated by brandOnly the brand’s testing shows this.
  • Improves Wet Detangling up to 34%Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for slip and a light feel.

Long & Luxe Conditioner

Leaves hair noticeably soft and moisturized without feeling greasy or weighed down.

Reviewers report strong detangling slip, describing it as effortless on textured/curly hair.

textured/curly hair reviewers

The fruity pomegranate fragrance is consistently called out as pleasant.

Users credit the keratin/protein-containing formula with a strengthening effect.

Some reviewers note best results come from pairing this rinse-out conditioner with a leave-in for extra hydration.

Rice Water Conditioner

Reviewers across wavy, coily, and medium-porosity hair report strong detangling and reduced frizz immediately after use.

Reviewers with wavy/coily and medium-porosity hair

Reviewers with fine or thin hair specifically call out that it conditions effectively without feeling heavy or weighing hair down.

Reviewers with fine/thin hair

Reviewers consistently report visibly shinier, softer hair after use.

General reviewer base

Several reviewers describe it as a fixture in their regular wash-day routine, used every wash rather than occasionally.

Repeat/regular users

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.10/oz vs $1.25/oz — within about the same cost per ounce.

$0.09/oz median $1.60/oz $56.25/oz $1.10/oz Long & Luxe Conditioner $1.25/oz Rice Water Conditioner

Every mark sits on one distribution because these are compared against the same set: 689 conditioners with a computable unit price.

Value readLong & Luxe ConditionerRice Water Conditioner
Label
Priced with its peersSits in the middle of the range for conditioners per ounce.
Priced with its peersSits in the middle of the range for conditioners per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Long & Luxe Conditioner vs CHI Infra Thermal Protective TreatmentCHI · 98% function matchRice Water Conditioner vs Pure Inspiration Daily ConditionerInnersense Organic Beauty · 98% function matchLong & Luxe Conditioner vs Big Volume Weightless Lift ConditionerMarc Anthony · 96% function matchRice Water Conditioner vs Curl Talk Bond Building ConditionerNot Your Mother's · 95% function matchLong & Luxe Conditioner vs Moisturizing ConditionerSachajuan · 93% function matchRice Water Conditioner vs INGENIOUS THICKENING CONDITIONERR+Co · 95% function matchLong & Luxe Conditioner vs Royal Treatment Volume ConditionerCHI · 93% function matchRice Water Conditioner vs LOVE CURL ConditionerDavines · 93% function match

Long & Luxe Conditioner · Rice Water Conditioner · All conditioners in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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