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Side by side

As I Am Born Curly Cowash Cleansing Conditioner vs As I Am Coconut CoWash Cleansing Conditioner

92% function match · 10 of the 12 functions we compared match Formula overlap 59%. As I Am Born Curly Cowash Cleansing Conditioner and As I Am Coconut CoWash Cleansing Conditioner share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Born Curly Cowash Cleansing Conditioner — colour-treated hair
  • Coconut CoWash Cleansing Conditioner — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Born Curly Cowash Cleansing Conditioner — container, alternate view As I Am

Born Curly Cowash Cleansing Conditioner

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
As I Am Coconut CoWash Cleansing Conditioner — 16 oz container As I Am

Coconut CoWash Cleansing Conditioner

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$4.79 8 oz · $0.75/oz
$8.99 16 oz · $0.56/oz
Value / price positioning
Lower cost than most co-washes $$$$$ Drugstore tier · costs less than 86% of the 95 co-washes we’ve priced
Lower cost than most co-washes $$$$$ Drugstore tier · costs less than 96% of the 95 co-washes we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
None No detergent — the conditioners do the cleaning. Your hair
None No detergent — the conditioners do the cleaning. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Oils and butters Differs
Rich Butters near the top: a heavy, softening formula. Your hair
Present, high in the list Oils sit high in the list — a softening, coating formula. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
  • Maximum slipfor hair that tangles the moment it is wet
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
  • Maximum slipfor hair that tangles the moment it is wet
Why you might skip it
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Scents bother youthis product carries a scent
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Regular clarifyingthere is no detergent here to clear residue
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Co-washcream
Co-washcream
Where to buy
Target · Brand website
Target · Beauty supply · Brand website
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Coconut & tropical
How often
—
every wash

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientBorn Curly Cowash Cleansing ConditionerCoconut CoWash Cleansing Conditioner
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#4Supporting
Cetrimonium Chloride
Detangles
#3Leading
#3Leading
Cocos Nucifera (Coconut) Oil
Softens
#4Supporting
#5Supporting
Phytosterols
Detangles
#6Supporting
#9Secondary
Caprylyl Glycol
Moisturizes
#14Below the 1% line
#19Below the 1% line
Fragrance
Fragrance
#18Below the 1% line
#17Below the 1% line

What only one of them carries

Born Curly Cowash Cleansing Conditioner

Coconut CoWash Cleansing Conditioner

Full ingredient list — Born Curly Cowash Cleansing Conditioner (18)
Full ingredient list — Coconut CoWash Cleansing Conditioner (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsBorn Curly Cowash Cleansing ConditionerCoconut CoWash Cleansing Conditioner
Supported
1
0
Partly supported
0
0
Stated by brand
5
4
Potential conflict
0
2

Born Curly Cowash Cleansing Conditioner

  • Gently cleanses and conditions while moisturizing curlsSupportedHelps hair feel hydrated.
  • Improves scalp moisture by 107%Stated by brandOnly the brand’s testing shows this.
  • Cleanses up to 99%Stated by brandOnly the brand’s testing shows this.
  • Improves hair moisture by 10% after one useStated by brandOnly the brand’s testing shows this.
  • Improves scalp health by 9%Stated by brandOnly the brand’s testing shows this.
  • Dermatologist-tested, no-tears, vegan, cruelty-free, paraben-free, PEG-free, phthalate-free and talc-freeStated by brandOnly the brand’s testing shows this.

Coconut CoWash Cleansing Conditioner

  • A cleansing conditioner perfect for regular cleansing of curly hair without disrupting natural balanceStated by brandCan’t be confirmed from label.
  • Light, no-suds technology gently removes sebum and product buildupPotential conflictToo gentle for real build-up.
  • Safe for keratin treatments and prolongs their effectiveness by gently cleansing without stripping crosslinksPotential conflictNot in the ingredient list.
  • Requires 55% less force for combingStated by brandOnly the brand’s testing shows this.
  • Vegan and cruelty-freeStated by brandWorth checking on the label.
  • Paraben, silicone, sulfate, phthalate and gluten-freeStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for slip, moisture, and how it cleanses.

Born Curly Cowash Cleansing Conditioner

Detangling is the most repeated functional benefit: reviewers say combing out afterwards is markedly easier and describe good slip on type 3 curls

brand-site reviewers, curly type 3 hair

Most reviewers are parents washing a child's or toddler's hair and single out how gentle and tear-free it is, several saying it turned a fought-over wash day into a quick one

brand-site reviewers describing use on babies and toddlers

Reviewers consistently report soft, hydrated, still-defined curls rather than the stripped feel they get from shampoo, and one fine-thin-haired reviewer notes it does not leave hair greasy or heavy

brand-site reviewers across child and adult use

Low lather is the recurring qualification — reviewers note it barely foams, and one says she has to use a good bit of product each wash because of it

brand-site reviewers, including a first-time co-wash user

Reviewers plainly perceive a scent and mention it often — variously as light and rose-like, a soft baby smell, or bear-claw doughnuts — which sits against the brand's own 'no added fragrance' collection copy

brand-site reviewers; one reports the co-wash alone left her baby's hair a little dry until she followed with the leave-in

Coconut CoWash Cleansing Conditioner

Named as a detangler after protective styles — reviewers describe using it to soften and loosen hair coming out of braids, and on locs to restore moisture after swimming

coily type 4 reviewers, verified buyers

The coconut scent is volunteered as a reason to like it, and reviewers pair it with no buildup and visible shine between wash days

brand-site reviewers across wavy and curly types

Fine and chemically processed hair reports it cleans and moisturises in one step without flattening, with several saying they can skip a separate conditioner

wavy type 2 reviewers, including permed and highlighted hair

Reviewers repeatedly say they were skeptical a no-lather product could clean, and report it does cleanse without leaving hair stripped

brand-site reviewers, wavy type 2 and curly type 3

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.56/oz vs $0.75/oz — As I Am Born Curly Cowash Cleansing Conditioner costs about 1.3× more per ounce than As I Am Coconut CoWash Cleansing Conditioner.

$0.37/oz median $2.00/oz $8.63/oz $0.75/oz Born Curly Cowash Cleansin $0.56/oz Coconut CoWash Cleansing C

Every mark sits on one distribution because these are compared against the same set: 95 co-washes with a computable unit price.

Value readBorn Curly Cowash Cleansing ConditionerCoconut CoWash Cleansing Conditioner
Label
Lower cost than most co-washesCosts less per ounce than most co-washes we have researched.
Lower cost than most co-washesCosts less per ounce than most co-washes we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Born Curly Cowash Cleansing Conditioner vs Born Curly CowashAs I Am · 100% function matchCoconut CoWash Cleansing Conditioner vs Born Curly CowashAs I Am · 92% function matchBorn Curly Cowash Cleansing Conditioner vs Creamy Curly Co-Wash with Coconut & AloeTaliah Waajid · 92% function matchCoconut CoWash Cleansing Conditioner vs Creamy Curly Co-Wash with Coconut & AloeTaliah Waajid · 92% function matchBorn Curly Cowash Cleansing Conditioner vs Co-Wash Clean Locks Cleansing Conditioner BarNature Skin Shop · 92% function matchCoconut CoWash Cleansing Conditioner vs Co-Wash Clean Locks Cleansing Conditioner BarNature Skin Shop · 92% function matchBorn Curly Cowash Cleansing Conditioner vs A Curl Can Dream Co-WashMatrix · 88% function matchCoconut CoWash Cleansing Conditioner vs A Curl Can Dream Co-WashMatrix · 92% function match

Born Curly Cowash Cleansing Conditioner · Coconut CoWash Cleansing Conditioner · All co-washes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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