Side by side
American Crew Forming Pre-Styling Shampoo vs OGX Anti-Breakage + Keratin Oil Shampoo
92% function match · 9 of the 11 functions we compared match Formula overlap 37%. American Crew Forming Pre-Styling Shampoo and OGX Anti-Breakage + Keratin Oil Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- Forming Pre-Styling Shampoo — fast-oiling scalps
- Anti-Breakage + Keratin Oil Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Fast-oiling scalpsthat need a real reset wash
- Hard waterand swimmers dealing with mineral deposit
- Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Protein-hungry hairthat stretches and stays stretched when wet
- Hard waterand swimmers dealing with mineral deposit
- Scents bother youthis product carries a scent
- Dry or damaged haira strong detergent system strips as it cleans
- Stretching wash dayswaxes stay until a detergent wash removes them
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Protein-sensitive hairthat goes stiff or straw-like on protein
More facts about each one
- sulfate-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
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The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Forming Pre-Styling Shampoo
Full ingredient list — Forming Pre-Styling Shampoo (38)
-
1
Water
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
- olefin sulfonate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
- 4 Isostearamide MIPA
-
5
Jojoba Esters
- wax
- light ester
- emollient
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
- fragrance
- declared fragrance
-
7
Capryloyl Glycine
- preservative
- cleanser
-
8
Citric Acid
- pH adjuster
- hard-water chelator
-
9
Decyl Glucoside
- nonionic cleanser
- cleanser
-
10
Disodium EDTA
- hard-water chelator
-
11
Glyceryl Laurate
- light ester
- emollient
-
12
Glycol Distearate
- opacifier
- emollient
-
13
Glycol Stearate
- opacifier
- emollient
-
14
Helianthus Annuus (Sunflower) Seed Wax
- wax
- film former
-
15
Hexylene Glycol
- solvent
- humectant
-
16
Hydroxyacetophenone
- preservative
- antioxidant
-
17
Lauryl Glucoside
- nonionic cleanser
- cleanser
-
18
Panthenol
- humectant
- conditioning agent
- vitamin
-
19
PEG-120 Methyl Glucose Trioleate
- thickener
- emulsifier
-
20
PEG-150 Distearate
- thickener
- emulsifier
-
21
PEG-150 Pentaerythrityl Tetrastearate
- thickener
- emulsifier
-
22
PEG-6 Caprylic/Capric Glycerides
- emulsifier
- emollient
-
23
Polyglycerin-3
- humectant
-
24
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
25
Propanediol
- humectant
- solvent
-
26
Simmondsia Chinensis (Jojoba) Seed Oil
- emollient
- light ester
- oil
- wax
-
27
Sodium Chloride
- salt
- thickener
-
28
Tocopheryl Acetate
- antioxidant
- vitamin
-
29
Xylitylglucoside
- humectant
-
30
Benzyl Alcohol
- preservative
- solvent
-
31
Sodium Benzoate
- preservative
-
32
acetyl cedrene
- fragrance
-
33
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
34
Citrus Aurantium Peel Oil
- botanical extract
- essential oil
- fragrance
-
35
Hexamethylindanopyran
- fragrance
-
36
Limonene
- fragrance
- named fragrance allergen
-
37
Linalool
- fragrance
- named fragrance allergen
-
38
Linalyl Acetate
- fragrance
- named fragrance allergen
Full ingredient list — Anti-Breakage + Keratin Oil Shampoo (30)
-
1
Water
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
- olefin sulfonate cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Ppg-2 Hydroxyethyl Coco/Isostearamide
- emulsifier
-
5
Cocamidopropyl Hydroxysultaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
7
Argania Spinosa Kernel Oil
- oil
- emollient
-
8
Dimethicone
- silicone
- emollient
- conditioning agent
-
9
Amodimethicone
- silicone
- conditioning agent
- film former
-
10
Glycol Stearate
- opacifier
- emollient
-
11
PEG-120 Methyl Glucose Dioleate
- thickener
- emulsifier
-
12
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
13
Cetrimonium Chloride
- conditioning agent
- cleanser
-
14
Glycerin
- humectant
-
15
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
16
Polyquaternium-6
- film former
- polymer
- conditioning agent
-
17
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
18
Laureth-23
- emulsifier
- solubilizer
-
19
Trideceth-12
- emulsifier
- solubilizer
-
20
Propylene Glycol
- humectant
- solvent
-
21
Sodium Chloride
- salt
- thickener
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
22
Citric Acid
- pH adjuster
- hard-water chelator
-
23
Tetrasodium EDTA
- hard-water chelator
-
24
DMDM Hydantoin
- formaldehyde releaser
- preservative
-
25
Diazolidinyl Urea
- formaldehyde releaser
- preservative
-
26
Iodopropynyl Butylcarbamate
- preservative
-
27
Fragrance
- fragrance
- declared fragrance
-
28
Yellow 5
- colourant
-
29
Yellow 6 (Ci 15985)
- colourant
-
30
Blue 1 (CI 42090)
- colourant
- direct dye
- blue dye
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Forming Pre-Styling Shampoo
Formulated as a vegan product without silicones or parabens
Stated by brandCan’t be confirmed from label.Contains jojoba oil for hydration and frizz prevention
Partly supportedSome hydration, at a low level.Balances scalp microbiome while cleansing
Stated by brandCan’t be confirmed from label.
Anti-Breakage + Keratin Oil Shampoo
Helps resist breakage caused by brushing and styling, while enhancing a luminescent shine
SupportedReinforces a damaged strand.Strands that are strengthened from within and nourished throughout for longer, stronger hair
SupportedHelps hair feel hydrated.Helps defend against split-ends and fly-aways
Stated by brandMay help, but not a primary focus.Paraben-free with sulfate-free surfactants
SupportedGentler on colour and coils.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Forming Pre-Styling Shampoo
Many reviewers, several noting the product was gifted by the brand, say it left hair moisturized and reduced frizz.
Reviewers with curly or wavy hair report the cleanser makes curls more defined and manageable.
Multiple reviewers note a pleasant scent that carries into their subsequent styling routine.
Several reviewers say the shampoo cleanses without stripping natural oils compared to typical shampoos.
Anti-Breakage + Keratin Oil Shampoo
Multiple reviewers say hair feels noticeably softer and easier to detangle within the first few washes
verified purchasersReviewers describe a thick, luxurious lather that rinses out cleanly without leaving residue
retailer-generated review summary plus individual reviewersReviewers repeatedly describe the scent as sweet and long-lasting, and it is by far the most-tagged review facet on this listing
Walmart verified purchasers, 207 of 416 reviews tag scentSome reviewers note the lather's texture has changed between batches, moisturizing and foaming well in some but not all purchases
retailer-generated review summaryPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.38/oz vs $2.02/oz — American Crew Forming Pre-Styling Shampoo costs about 1.5× more per ounce than OGX Anti-Breakage + Keratin Oil Shampoo.
Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Forming Pre-Styling Shampoo · Anti-Breakage + Keratin Oil Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 10 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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