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Side by side

American Crew Cream Pomade vs Pureology Style + Protect Mess It Up Texture Paste

81% function match · 10 of the 13 functions we compared match Formula overlap 6%. American Crew Cream Pomade and Pureology Style + Protect Mess It Up Texture Paste share 2 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Cream Pomade — protein-sensitive hair
  • Style + Protect Mess It Up Texture Paste — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
American Crew Cream Pomade — 3 oz container American Crew

Cream Pomade

  • Styler
  • Masstige
  • Sulfate-free
  • Protein-free
Pureology Style + Protect Mess It Up Texture Paste — brand photograph Pureology

Style + Protect Mess It Up Texture Paste

  • Styler
  • Salon
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$22–25 3 oz · $8.06/oz
$34 3.4 oz · $10.00/oz
Value / price positioning
Upper-mid price for a paste $$$$$ Masstige tier · costs more than 54% of the 90 pastes we’ve priced
Upper-mid price for a paste $$$$$ Salon tier · costs more than 74% of the 90 pastes we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Hold (as stated)
Medium A medium hold, as stated by the brand. Your hair
Medium A medium hold, as stated by the brand. Your hair
Slip / detangling Same
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Some Some slip, mostly from esters or silicones rather than conditioners. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Hold system Same
Synthetic polymer Synthetic hold polymers — the firmest of the hold systems. Your hair
Synthetic polymer Synthetic hold polymers — the firmest of the hold systems. Your hair
Cast risk Same
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Differs
None No oils or butters in the list. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Fast-drying alcohol Same
None No fast-drying alcohol in the list. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Protein-sensitive hairthat stiffens when protein is added
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Soft-hold stylesthat should stay touchable
Why you might skip it
  • Scents bother youthis product carries a scent
  • Oily scalp or fine hairthat gets weighed down
  • Stretching wash dayswaxes stay until a detergent wash removes them
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylercream
Stylerpaste
Where to buy
Ulta · Brand website
Ulta
Free of
  • sulfate-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • protein-free
Cruelty-free
—
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
mediumprovides light to medium hold with a low shine finish
mediummedium hold
Finish
matte
matte
How often
as needed
as needed

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCream PomadeStyle + Protect Mess It Up Texture Paste
Water
Neutral
#1Leading
#1Leading
VP/VA Copolymer
Holds
#7Supporting
#9Secondary
PEG/PPG-17/18 Dimethicone
Shine
#8Supporting
#14Below the 1% line
Fragrance
Fragrance
#11Below the 1% line
#15Below the 1% line
Limonene
Fragrance
#13Below the 1% line
#31Below the 1% line
Citronellol
Fragrance
#14Below the 1% line
#30Below the 1% line
Linalool
Fragrance
#16Below the 1% line
#26Below the 1% line

What only one of them carries

Cream Pomade

Style + Protect Mess It Up Texture Paste

Full ingredient list — Cream Pomade (19)
Full ingredient list — Style + Protect Mess It Up Texture Paste (36)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCream PomadeStyle + Protect Mess It Up Texture Paste
Supported
4
3
Partly supported
1
0
Stated by brand
0
2
Potential conflict
0
0

Cream Pomade

  • Light to medium holdSupportedStructure that lasts the day.
  • Low shine finishSupportedReflects light for visible shine.
  • Moisturizing and conditioning benefitsPartly supportedSome hydration, at a low level.
  • Frizz-free natural lookSupportedSmoother strands, less frizz.
  • Textured definitionSupportedHolds a clump together.

Style + Protect Mess It Up Texture Paste

  • Medium hold & flexible controlSupportedStructure that lasts the day.
  • Soft texture & shineSupportedReflects light for visible shine.
  • Soft matte finishStated by brandCan’t be confirmed from label.
  • Extraordinary color protectionSupportedLess fade per wash.
  • 100% vegan formulaStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

American Crew Cream Pomade draws complaints about residue or cast; Pureology Style + Protect Mess It Up Texture Paste draws complaints about weight.

Cream Pomade

Turned a product-averse user into a repeat user who now likes styling

customer buying for spouse

General satisfaction, would recommend to friends

general customer

Holds hair well without making it feel hard or stiff

customer buying for partner

Leaves hair looking flaky and white once dried

dissatisfied customer

Breaks down and applies easily, but leaves a sticky residue on hands and can look greasy rather than matte

customer review

Style + Protect Mess It Up Texture Paste

Locks in the style with a lot of movement and doesn't weigh hair down, looks natural not stiff

reviewer with straight hair

Gives control, texture, and a tousled natural look on fine/thick short hair with no greasiness

reviewer with fine, thick, short hair

Helps manage frizz well in humid Florida summer conditions

general reviewer

Left hair feeling gooey, requiring a rewash within a day

general reviewer

Too heavy for curls, weighs them down and leaves parts straight, and dries hair out overly

reviewer with 3c low-porosity curly hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$8.06/oz vs $10.00/oz — Pureology Style + Protect Mess It Up Texture Paste costs about 1.2× more per ounce than American Crew Cream Pomade.

$1.50/oz median $7.92/oz $73.33/oz $8.06/oz Cream Pomade $10.00/oz Style + Protect Mess It Up

Every mark sits on one distribution because these are compared against the same set: 90 pastes with a computable unit price.

Value readCream PomadeStyle + Protect Mess It Up Texture Paste
Label
Upper-mid price for a pasteSits in the middle of the range for pastes per ounce.
Upper-mid price for a pasteSits in the middle of the range for pastes per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Cream Pomade vs Grooming Hair Styling CreamBumble and bumble · 89% function matchStyle + Protect Mess It Up Texture Paste vs Brews Cream PomadeRedken · 93% function matchCream Pomade vs Sumotech Flexible Hold Cream SolidBumble and bumble · 89% function matchStyle + Protect Mess It Up Texture Paste vs Foxy Curls Contour Curl Cream for Increased DefinitionBed Head · 93% function matchCream Pomade vs Thermal Setting SprayBiolage · 85% function matchStyle + Protect Mess It Up Texture Paste vs Blow-Dry SprayKenra Platinum · 90% function matchCream Pomade vs Touchable Hold Hairspray with Frizz ControlHerbal Essences · 85% function matchStyle + Protect Mess It Up Texture Paste vs Un-Frizz Hair Styling & Smoothing CreamVirtue · 89% function match

Cream Pomade · Style + Protect Mess It Up Texture Paste · All pastes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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