Protect lengths during a frequent wash
Condition wet mids and ends first, rinse fully, then shampoo the scalp so vulnerable lengths avoid direct cleanser contact.

Step by step
STEP 1 OF 3Condition the wet lengths first
- Wet the hair completely, then move clear of the water.
- Apply a label-directed amount of reverse-wash conditioner to the mids and ends, avoiding the scalp unless allowed.
- Smooth downward, wait only for the label time, and do not twist, pile or scrub the hair.
STEP 2 OF 3Rinse, then shampoo the scalp
- Rinse the conditioner from the lengths as its label directs.
- Apply the label-directed shampoo amount at the scalp and roots.
- Massage gently with finger pads while the lengths hang down; do not drag fresh shampoo through the mids and ends.
STEP 3 OF 3Rinse the shampoo completely
- Rinse the scalp first and let water carry lather downward through the hanging lengths.
- Continue through the roots, underneath and ends until no visible suds remain.
- Press excess water from the lengths without twisting, then clear slippery product from the floor.
About 7–12 min hands-on for wetting, applying and rinsing reverse-wash conditioner, shampooing and final rinsing. Add label-directed contact times; drying is separate.
You’re done when…
The reverse-wash conditioner was rinsed before shampooing, the scalp was cleansed without directly scrubbing the lengths, and no visible rinse-out product remains.