Moldable hold
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Tricoci
Finishing Paste
Styler / Paste, mixed-hold
- Styler
- paste
- cream
- Sulfate-free
- Silicone-free
- Protein-free
Size2 fl oz
Price$23–27commonly seen · 2 oz
Price / oz$13.50/ozat 2 oz
Where to buy4 stores · $18.90–27.00
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
Moderate
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
10 ingredientsA short list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Same job for less elsewhere
$13.50/oz at 2 oz — more than 90% of the 90 pastes , which mostly run $5.59–10.34/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Soft-hold stylesthat should stay touchable
Maybe skip if
this product carries a scent
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Bis-Diglyceryl Polyacyladipate-2 | emollient | Softens and smooths the strand | Heavy |
| Ozokerite | film former | Lays down the film that holds a shape | Buildup |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Peg-40 Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Ricinus Communis (Castor) Seed Oil | oil | Softens the film so it does not set hard | Softens |
| Cannabis Sativa Seed Oil | oil | Softens the film so it does not set hard | Softens |
| Fragrance | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (10)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Bis-Diglyceryl Polyacyladipate-2
General function
A rich, lanolin-like emollient used in balms for a soft, sealing finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- emollient
- sealant
-
3
Ozokerite
General function
A mineral wax used to give balms and pomades their firm structure.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- film former
- sealant
- wax
-
4
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
5
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
6
Peg-40 Castor Oil
General function
An ethoxylated castor-oil derivative. It dissolves fragrance and oils into a water-based formula, which is what keeps a clear liquid from separating.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
-
7
Ricinus Communis (Castor) Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
8
Cannabis Sativa Seed Oil
General function
The oil pressed from Cannabis Sativa. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
9
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 4 emollients
- 2 sealants
- 2 film formers
- 2 oils
- 1 solvent
- 1 wax
- 1 polymer
- 1 fatty alcohol
- 1 thickener
- 1 solubilizer
- 1 emulsifier
- 1 humectant
- 1 conditioning agent
- 1 vitamin
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 2 oz
Commonly seen
$23–27
Good value under
$10
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $12 at this size.
Show the price ladder
Where we’ve seen it5 listings · 4 stores
2 ozmost listedBest per ounce
-
Ulta Beauty
$18.902 oz · $9.45/ozAug 30Lowest per ozSale · was $27.00
-
Ulta
$27.002 oz · $13.50/ozAug 27
-
Tricoci
$27.002 oz · $13.50/ozAug 30
-
TikTok Shop
$27.002 oz · $13.50/ozAug 30
-
Ulta
$27.00Aug 25
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 2 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.77/oz; at 2 oz that is $10. Under that line you are paying less than most of them.
- About $12 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 2 oz.
Formula
10
Formula score
10 of 10
This is a complete paste formula. It is also above the range for pastes per ounce, with 6 close matches selling for meaningfully less.
How the score is counted
- 6 products that do the same job cost less per ounce
- Costs more per ounce than 90% of the 90 pastes we’ve priced
- Covers 6 of the 6 things a paste should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
REUZELClosest function
Matte Styling Paste Flexible Hold
$5.03/oz $8.47/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
REUZELClose function
Blue Extreme Hold Matte Pomade
$6.20/oz $7.30/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
AxeLowest cost per oz
Axe Urban Messy Look Epic Hold Matte Hair Wax
$3.03/oz $10.47/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costBest user
Hair that stiffens on protein — for a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
Best alternative if not
REUZEL Matte Styling Paste Flexible Hold — for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Flexible styling
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Bis-Diglyceryl Polyacyladipate-2
- Ozokerite
- VP/VA Copolymer
Supported
Natural movement without stiffness.
Residue-free finish
Heavy emollients sit high in the list.
- Bis-Diglyceryl Polyacyladipate-2
- Ozokerite
Potential conflict
Expect it to sit on the strand.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Good for a pulled-back style when a full slick-back is too intense
Ulta reviewer 'Marisa', 5 starsHolds a styled look all day long
Ulta reviewer 'Christine Pretzie', 5 stars, reviewing for use on a family memberGives hold and manageability for barber-style haircuts without being crunchy or heavy
Ulta reviewer 'Krynn', 5 starsMore from Tricoci
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 3 of 8 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.