TRESemme TRESemme Keratin Smooth Shampoo for Transforming Unruly Hair — 28 oz container

TRESemme · Keratin Smooth

Keratin Smooth Shampoo for Transforming Unruly Hair

Shampoo / Clarifying, deep-cleaning

Shampoo
Lightweight
Not vegan · ingredient list
Cruelty-free · PETA-listed

Size28 fl oz

Priceabout $6 Good valuecommonly seen · 28 oz

Price / oz$0.21/ozat 28 oz

Where to buy5 stores · $5.99–6.99

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: target.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Light Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Sulfates Sulfate detergent Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not vegan · ingredient listCruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not vegan · ingredient list Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 32 ingredientsA long list Not in your profile

Price tier Value Not in your profile

Where to buy it Grocery / massOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Lower cost than most shampoos

$0.21/oz at 28 oz — less than 99% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

Fast-oiling scalpsthat need a real reset wash

Hard waterand swimmers dealing with mineral deposit

Fine hairthat flattens under most products

Porous, damaged hairceramides are in the list

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent

Sulfate-free routinesit uses a sulfate detergent

Curly-method routinesthese silicones need a detergent to remove

Dry or damaged haira strong detergent system strips as it cleans

Dry or very humid airwhere heavy humectants work against you

Vegan and cruelty-freeour record does not support both claims here

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Sodium C12-13 Pareth Sulfate	sulfate cleanser	—	Cleanses
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Sodium Chloride	salt	Thickens the formula	Stabilizes
Glycerin	humectant	Pulls water into the hair	Moisturizes
Lysine Hcl	amino acid	Small protein fragments that bind water	Protein
Arginine	amino acid	Small protein fragments that bind water	Protein
Hydrolyzed Keratin	film former	Lays down the film that holds a shape	Protein
Dimethiconol	silicone	A little smoothing and shine	Buildup
Fragrance	fragrance	The scent	Fragrance
Alpha-Isomethyl Ionone	fragrance	The scent	Fragrance
Benzyl Salicylate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no drying alcohols. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove. Hard-water chelators are present.

Full ingredient list (32)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Sodium C12-13 Pareth Sulfate

General function
An ether sulfate detergent that foams readily and cleanses strongly.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
- sulfate cleanser
- cleanser
3 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
4 Sodium Chloride

General function
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChem
- salt
- thickener
5 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
6 Lysine Hcl

General function
A salt form of the amino acid lysine, used in conditioning blends.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
7 Arginine

General function
An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
- humectant
8 Hydrolyzed Keratin

General function
Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Size decides where it goes. In fibre testing, fractions around 221 and 2,577 Da reached the cortex while a 75,440 Da fraction stayed on the surface. A label prints the name, never the size, so a protein line is a claim about the ingredient rather than about the depth.

International Journal of Cosmetic Science
- film former
- protein
- hydrolysed protein
9 Ceramide NG

General function
A lipid of the kind that sits naturally between cuticle scales, added to help hold a damaged surface together.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Restoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.

May suitProtein-sensitive hair
A lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.

May suitVery dry or highly damaged hair
Ceramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.

PubChem
- ceramide
- emollient
10 Dimethiconol

General function
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

PubChem
- silicone
- emollient
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
11 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
12 Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
13 Carbomer

General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
14 Sodium Benzoate
- preservative
15 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
16 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
17 TEA-Dodecylbenzenesulfonate

General function
A strong detergent used mainly in clarifying and deep-cleansing shampoos.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

DependsVery dry or highly damaged hair
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

PubChem
- cleanser
18 Sodium Laureth Sulfate

General function
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

Indian Journal of Dermatology
- sulfate cleanser
- cleanser
19 PPG-9

General function
A light carrier that keeps a formula flexible and helps other ingredients spread.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
20 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
21 Cocamide MEA

General function
A coconut-derived thickener that stabilises foam and gives shampoo its body.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
22 PEG-45m
- thickener
23 Alpha-Isomethyl Ionone

General function
A violet-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
24 Benzyl Alcohol
- preservative
- solvent
25 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
26 Citronellol

General function
A rose-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
27 Geraniol

General function
A rose-scented fragrance component, listed on its own because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
28 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
29 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
30 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
31 Mica

General function
A mineral that adds shimmer or opacity to the product. It affects how the bottle looks, not how hair behaves.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

PubChem
- colourant
- mineral
- opacifier
32 Titanium Dioxide

General function
A white mineral pigment that makes a product opaque or pearly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- opacifier
- mineral

What the whole list adds up to

8 fragrances
7 named fragrance allergens
4 cleansers
4 thickeners
3 solvents
3 humectants
3 emollients
3 opacifiers
2 sulfate cleansers
2 secondary cleansers
2 amino acids
2 film formers
2 hard-water chelators
2 polymers

Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 28 oz

Commonly seen about $6 Midpoint $6 · 4 stores · checked Aug 30

Good value under $30 Under $1.09/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $30 line, and products that do this job typically go for about $56 at this size.

Show the price ladder

Price for 28 ozlower is better

Where we’ve seen it4 listings · 4 stores

Target
$5.99

28 oz · $0.21/oz

Aug 30Lowest per oz
Walmart
$5.99

28 oz · $0.21/oz

Aug 30
Walgreens
$6.00

28 oz · $0.21/oz

Aug 30Sale · was $7.49
CVS
$6.99

28 oz · $0.25/oz

Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

28 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 28 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
Good value under $30 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.09/oz; at 28 oz that is $30. Under that line you are paying less than most of them.
About $56 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 28 oz.

Formula

Formula score

9 of 10

It carries the working systems a shampoo needs and still sits in the lower part of the price range for shampoos per ounce.

How the score is counted

Costs less per ounce than 99% of the 805 shampoos we’ve priced
Covers 6 of the 7 things a shampoo should do
Reviewers mention 5 things they like about how it performs
Value tier, sold at Grocery / mass

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

TRESemmeSame function TRESemme Keratin Repair Shampoo for Damaged Hair $1.08/oz $0.87/oz more

Deep clean
Hard water
Alcohol-free

Differs: Drugstore tier

Compare

L'Oreal Paris ElviveLowest cost per oz L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair $0.23/oz $0.02/oz more

Deep clean
Hard water
Alcohol-free

· Close function

Function: Water-binding (humectants)
Also: Drugstore tier

Compare

RedkenClose function Extreme Shampoo $2.46/oz $2.25/oz more

Deep clean
Hard water
Alcohol-free

Function: Water-binding (humectants)
Also: Salon tier
10.1 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

Scalps that oil up within a day — for a proper reset wash and a hard-water chelator

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Up to 72 hour frizz control with system

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Hydrolyzed Keratin
Dimethiconol
Carbomer

Supported

Smoother strands, less frizz.

Aligns cuticles to transform frizzy hair into smooth sleek hair

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Hydrolyzed Keratin
Dimethiconol
Carbomer

Supported

Smoother strands, less frizz.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Some reviewers note overall improved hair health with salon-quality feel

Formula reported as lightweight, not weighing hair down

relevant to fine/textured hair worried about product buildup

Users report significant frizz-control improvement, describing hair as smoother and more manageable

Creamy texture and pleasant scent frequently mentioned as a selling point

Hair described as soft, manageable, and shiny after use

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 19 of 27 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Keratin Smooth Shampoo for Transforming Unruly Hair

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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How this page was made

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